The Pandemic pivoted the majority of businesses into the digital platform. But behind all these shifts there are some who still prefer the straightforward and organic nature of the basics of Business Principles in General and Marketing Principles.

Ivy Brooks is a Customer Connection Strategist. She naturally attracts a lot of progressive companies, like companies on a mission either like a social mission, or they're literally inventing something new.

On this episode of the New World Marketing Order podcast, Billy and Ivy sit down together to discuss why amidst all the advances in technology going back to the old ways business strategy still works and is effective. Ivy said that some people think that's like the stone age, and she said, there's so much gold in there, it's organic, and that  you own that advertising channel. “That's everything I'm about”, she said. 

They both agree that if you stick to your basic principles, and the frameworks, it works every time if you have a system in place, whether you're on social media, or if you're doing emails, or if your business cards.

What You’ll Learn 

• The gold behind the basics of Business Principles in General and Marketing Principles.
• The importance of owning a digital property.
• Why do you need to position yourself in your customer's shoes?
• And much more!

Favorite Quote

“I don't think through all these things that change, the business principles haven't changed, but the emphasis has gotten a lot more important.”
-Ivy Brooks

Connect with Ivy: 

• Facebook
• Instagram
• Website
• LinkedIn
• Twitter

How to Get Involved:

Billy Batt is the founder and CEO of Chrome Leads, where he helps companies acquire qualified leads and skyrocket their revenue. You can connect with him on Instagram or LinkedIn.

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