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Easter Egg-flation: Let’s unwrap it

Easter Egg-flation: Let’s unwrap it

Released Thursday, 28th March 2024
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Easter Egg-flation: Let’s unwrap it

Easter Egg-flation: Let’s unwrap it

Easter Egg-flation: Let’s unwrap it

Easter Egg-flation: Let’s unwrap it

Thursday, 28th March 2024
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Unlimited slows. BBC

1:15

Sounds, music, radio, podcasts. Hello.

1:19

I've just done something no broadcaster

1:21

should ever do before they record

1:23

a podcast. I've troughed a

1:25

load of chocolate because we are doing

1:27

an episode about the price of chocolate,

1:29

which has gone through the roof, which is

1:31

worrying news on a weekend when we tend

1:34

to eat quite a lot of chocolate. And

1:37

we did some market research, which

1:39

meant there were quite a few Easter eggs

1:42

lying around the office and I was feeling

1:44

quite bad-ish. And I did eat

1:46

slightly too much before recording this

1:48

episode of newscast. So if it

1:50

turns into sort of like ASMR video of

1:52

me going, I

1:54

do apologize in advance. But the

1:56

other thing I learned is that the price

1:58

of chocolate, of which you can we will be discussing

2:01

is based on the price per metric

2:04

ton and I've realized I

2:06

didn't really know what a metric ton actually is.

2:08

Turns out it's a thousand kilograms and

2:10

to make that chocolate related that means

2:12

a thousand kilograms is the

2:15

same weight as 25,000 cream

2:17

eggs. Speak that trivia

2:19

fans. Anyway this is gonna be the

2:21

subject of this special episode of NewsCast

2:23

to get your Easter Bank holiday weekend

2:25

started. Why

2:28

can't people buy a house? Look at their

2:30

wages. Do you have any questions on things

2:32

that are not related to mass? People who

2:34

say that we were partying simply do not

2:36

know what they are talking about. The era

2:39

of global warming has ended, the era of

2:41

global boiling has arrived. It's the first time

2:43

ever I've been able to say well

2:45

done cheer. I'll end by tempting her

2:48

to update NewsCast and update this house.

2:50

The Prime Minister is not under a

2:52

day. Hello it's Adam

2:54

in the NewsCast studio and we

2:56

thought everyone is kind of getting

2:58

ready for the bank holiday weekend

3:00

for Easter rather than doing

3:02

an episode where we just do all

3:05

the world's big news stories. Why don't

3:07

we just pick a really interesting subject,

3:09

drill into it and wouldn't it be

3:11

great if it had a sort of

3:13

Easter-y theme. Well we have found one

3:15

with the news that the price of

3:17

cocoa, the main ingredient of chocolate, has

3:19

hit a record price per metric ton

3:22

and not only that there are loads

3:24

of fascinating reasons for that that

3:26

tell us quite a lot about

3:29

our changing world. So let's open

3:31

the box of this episode of NewsCast, unwrap

3:33

the foil and start nibbling and we're gonna

3:36

do that with the help of BBC Economics

3:38

editor Faisaliz Lamb. Hello. Hi. Are

3:40

Easter eggs a big thing in your household?

3:42

Yeah yeah yeah big time. In fact when

3:46

I heard about this amazing Scottish

3:48

producer of the chocolate for the

3:50

Oscar goodie bags I Did

3:52

that thing that happens I Just thought I'd you

3:55

know what? these are the Easter eggs I've got

3:57

to get these Easter eggs and so I can

3:59

randomly order them. A month ago, nature

4:01

and up and much the joy of my

4:03

girls who will be scoffing Oscar worthy

4:05

Easter eggs with the another day. That's

4:07

all V Good does a vague and as

4:10

well that every year it's a month

4:12

when it lands. That's why your editor

4:14

level and I managed to a cast are

4:16

also here in the City or the

4:18

opposite as Professor Elizabeth Robinson who's Director

4:20

at the Grantham Research Institute on Climate Change

4:22

and the Environments. Hello Professor Robinson Allies,

4:24

Are you big Easter Egg fan? I'm

4:26

afraid I am. Yes, yes, I do like to the

4:28

strike. What's your Easter Egg strategy like all

4:31

the on go all in one day is the

4:33

I over few days in. Theory and practice.

4:36

Both of. Our when I'm sorry kid out, but it tends

4:38

to be little. Bit insulting. Okay and also here

4:40

is Anna Man whose Associate Director for Responsible

4:42

Business at the Fair Trade Foundation. Hi Anna

4:44

Allies: We will have seen your logo plastered

4:47

on many products as a sort of the

4:49

seal of approval from the to many Strikes

4:51

Bs And what's your Easter Eggs strategy If

4:53

there is one. An artsy i'm

4:55

gonna eat out person. I like

4:57

to say that process he meets

4:59

on one that unusual that that's

5:01

why like that. Are to save for

5:03

the last two years. Have not bought an Easter

5:06

egg cause I find it sucks because I live

5:08

by myself and I'm not. We had any big

5:10

Easter celebrations last few years and I find that

5:12

one whole Easter egg is just too much and

5:14

is a lot is just too much of a

5:16

right less. That's enough of me tell you about

5:18

my eating habits. Let's talk about what's going on

5:20

with with the economy, feisal income? What's this? What's

5:22

that the first? Or just give us the headlines

5:24

about how expensive chocolate has become and just kind

5:26

of put that in a bit of context. Or.

5:29

The price for total to commodity

5:31

oversee the is supposed to and

5:33

been is the make. Evil Chocolates

5:35

has absolute the spiral. The graph

5:37

is what we call parabolic. It's

5:39

just kind of like to sing

5:41

ups and he i say I

5:43

worked outside of see the nude

5:45

nude civilly. I worked out that

5:47

it costs more now per ton

5:49

of cocaine than copper time that

5:51

which suggests that may be if

5:53

if you the world minutes is

5:55

still missing so click those robbing

5:57

problems that Christmas though cyber. noise But

6:01

it was a nice, like, is that

6:03

true? I thought chocolate coins were all

6:05

weather, all... Anyway, anyway. Back to the

6:08

spreadsheets. Yeah, so, you

6:10

know, really pricey. There's a variety

6:12

of reasons which I think our

6:14

other guests are more expert than

6:16

myself involving extraordinary supply problems.

6:18

Perhaps there's a sort of climate

6:20

change angle here, but there's also

6:22

speculation in the markets. And

6:25

all of this inevitably will feed through

6:27

to the consumer price of

6:29

chocolate, especially those chocolates with

6:31

a high cocoa content, which is

6:33

not necessarily all chocolates. And I

6:35

just have to say really quickly

6:37

that there's an amazing economic content

6:39

to the analysis of chocolate, as

6:41

anyone who's watched Wonka would have

6:43

seen. I have seen Wonka. I'm

6:46

trying to think of a Faisal Islam element

6:48

of it. It's a cartel. There's a cartel

6:50

that controls the chocolate who were trying to

6:52

squeeze Wonka for our business, and they store

6:54

the chocolate underneath the bank

6:56

or something like that in a massive vat.

6:58

So there's plenty of economics. Is this just,

7:00

like, not enough supply and too much demand?

7:03

I think it's more than that,

7:05

actually. In any commodity market, there's

7:07

strange dynamics with the financialization, which

7:10

means the source of, you know, use in complicated

7:13

contracts called derivatives and all this sort of

7:15

stuff. So

7:18

then there are bigger picture

7:20

currents, as I said,

7:22

in terms of where these crops tend to

7:24

be made. There's a

7:26

long history, of course, of chocolate and

7:28

cocoa in particular having economic relevance, not

7:31

just in the films, as I mentioned.

7:33

But of course, the cocoa beans used

7:35

to be a very early form of

7:38

currency for the Mayans, where chocolate was

7:40

invented. And they literally used to trade

7:42

goats and jaguar skins and

7:44

stuff in the Mayan culture, paying

7:47

for them with cocoa beans. So, you

7:49

know, it's perhaps a reversion

7:52

back to something

7:54

very old. But I fear we'll

7:56

see more modern economic phenomena here

7:59

around shrink- You know,

8:01

your mini, which we'll probably get

8:03

onto in a moment, but yeah. Well,

8:06

you know what, let's do that now and then

8:08

we can sort of work backwards through the supply

8:10

chain and look at some of the other things

8:12

that are having an impact here. So you mentioned

8:14

shrinkflation. So this is the idea that you end

8:16

up paying the same for a product that's basically

8:19

got less content in it or you pay more

8:21

for the product that's got the same content in

8:23

it. So Anna, if

8:26

there's one thing that you want to point us to

8:28

that will help us understand what's going on here, what

8:30

would you pick? And I know there's more than one thing. So

8:32

pick like the main one thing.

8:35

I mean, I think in terms of

8:37

what's happening with cocoa prices now, it

8:39

has been kind of a perfect storm

8:41

of factors that have driven this. That's

8:43

kind of been building over the last

8:45

few years. So there's been climate change

8:47

that has been driving supply issues, you

8:49

know, changes in weather patterns, increase in

8:51

costs and diseases at farm level that's

8:53

been exacerbated by the increase in costs

8:55

to farm level two. So fertilizers

8:57

are much more expensive to prevent the risk

8:59

of that. Also driven by global inflation and

9:02

Russia and Ukraine war. There's

9:04

also the fact that cocoa prices have been very

9:06

low, probably too low for too many years.

9:08

So farmers have been unable to necessarily get

9:10

the right price for their land and be

9:12

productive. And then we've kind of had oversupply

9:14

for too long. And then

9:16

there's many other factors as well with kind of

9:19

changing legislation, etc. So there

9:21

is kind of a lot of factors that play

9:23

that means that supply has kind of shrunk and

9:25

the demand has maintained. OK, loads to talk

9:27

about there. Elizabeth, what actually is the climate change

9:29

angle here? So if we look

9:31

at the very rapid increase in price just recently,

9:33

building on from what Anna said, there's been a

9:36

weather event, a humid

9:38

heat wave, which is quite unusual. And

9:40

the World Weather Attribution Center has sort

9:42

of calculated that this is now 10

9:44

times more likely because of climate

9:46

change than not. And so that

9:48

built on other sort of extremes of

9:51

weather late in last year. So extreme

9:53

precipitation and then drought periods. And so

9:55

what we found is that the quality

9:57

and the quantity of the harvest of

9:59

the yields. has been harmed.

10:01

And we're basically talking about four countries

10:03

in West Africa. That's what I was going to say. So

10:06

80% of global cocoa production is in a

10:08

small part of four countries in West Africa,

10:10

most of it Cote d'Ivoire and Ghana, a

10:12

little bit in Nigeria and Cameroon. And so

10:14

when you have a weather event that happens

10:16

to be in exactly the area where most

10:18

cocoa production occurs, you're going to get a

10:20

big shock to the global markets. And

10:23

what's kind of like the ideal range then for

10:25

a cocoa plant? Oh, that's a public risk question,

10:27

isn't it? I'm just

10:29

wondering how resilient these plants

10:31

actually are. Like, can they survive

10:33

extremes of weather or are they

10:35

really, really fragile? I

10:38

mean, from what we've seen is the challenge

10:40

also you've got is phenomenon in cocoa with

10:42

aging trees and aging farmers. So because the

10:44

price of cocoa has been so low for

10:46

so long, we have seen that kind of

10:48

farmers are getting much older. And also they

10:50

don't often have kind of disposable income to

10:52

invest in their farms. So they do have

10:55

quite old cocoa trees that aren't

10:57

very productive. And therefore when there is a change

10:59

in weather pattern, or they do

11:01

require kind of additional investments, the farmers don't have

11:03

that. And really for it to be a very

11:05

healthy farm on the land size they have, they

11:08

should be kind of replacing cocoa crops as

11:10

they go to be more resilient and thinking

11:12

about that. You also should have kind of

11:14

additional crops on the land. So shade trees

11:17

to protect the cocoa crops from the worst

11:19

of the sun and lack of weather.

11:21

And you can do kind of dynamic

11:24

agroforestry where really helps build resilience around

11:26

the cocoa crop. But all of those

11:28

interventions are really expensive and

11:30

also require quite a lot of kind of supply

11:33

chain support. If a farmer is going to take part of

11:35

their land out of action to regrow it and it takes

11:37

about five years for a cocoa tree to be

11:39

productive again, they need to know that

11:41

they're earning enough from the rest of their land.

11:43

And with really historically low cocoa prices, that just

11:46

hasn't been an option. So just to be clear,

11:48

the actual cocoa plant bush

11:50

tree, what's it? Tree? I

11:54

mean, what's the sort of the lifespan of an average one?

11:56

When do you need to like dig it up and plant

11:58

a new one for the whole cycle to be... working

12:00

really well. I mean a tree that's older than

12:02

25 years that hasn't been necessarily

12:04

well maintained and had a lot of kind

12:07

of the right inputs too will be

12:09

less productive and again it

12:12

completely depends on changing weather patterns and they are

12:14

changing much more rapidly it depends

12:16

on that trees exposure to the Sun to

12:18

chemicals and the way that

12:20

farmers treat that tree whether they're kind

12:22

of harvesting it right all of that

12:24

will either increase or decrease the trees

12:26

kind of lifespan and all of the

12:28

kind of best investments to prolong a

12:30

tree's life cost money. And

12:33

Feisal that point that Annam was making

12:35

about the cost of cocoa being too

12:37

low over the last few years that's

12:39

another example of where prices are kind

12:41

of about power in the market they're not

12:43

just like a sort of pure arithmetical thing.

12:46

Absolutely and it really matters obviously

12:48

the fair trade movement came

12:51

out of commodities like cocoa

12:53

and coffee and tea

12:56

and the question which I haven't been able

12:58

to discover an answer to which I think

13:00

is a vitally important is obviously there's an

13:02

angle here that some of these farmers are

13:04

really poor you know will they

13:07

benefit at all from this massive

13:09

increase in the cocoa price my instinct

13:11

is probably not but

13:14

kind of that might be a silver

13:16

lining to all of this increase in

13:18

price, shrinkflation, the mini

13:20

egg becoming a nano egg if

13:23

this goes through to farmers

13:26

in some of the poorest developing

13:28

countries in the world but I

13:31

suspect it won't. Now there's a

13:33

there's a phrase that's being used a lot at the

13:35

moment the bull market explain to

13:37

me what that is and what bulls have

13:40

got to do with the price of an

13:42

Easter egg. You have bulls and bears bulls

13:44

are people who are betting essentially that the

13:46

price as well cocoa

13:49

in this case but anything really is going to

13:51

go up and they make

13:53

what can be self-fulfilling bets on

13:55

that they can also mess

13:57

around in futures markets where

14:00

you say that the price is going to go

14:02

up or down in the future and you

14:04

kind of mess around and you end up

14:07

with like some massive warehouse worth of cocoa

14:09

that you don't want if you get on

14:11

the wrong end of that bet. And

14:14

to a certain extent to which

14:16

this financialization of commodity markets becomes

14:18

self-fulfilling, others will argue, and indeed

14:21

we've heard this from some of

14:23

the major confectionery CEOs that they

14:25

feel that immediately they won't need

14:27

to pass on some of these

14:30

increase in prices because

14:32

they've taken if you like a

14:34

fixed price for the cocoa and

14:36

they won't need to pass

14:38

this on. But looking at the charts, which

14:41

you can't do on a podcast obviously, this

14:43

price is so exponentially going up. It's so

14:45

kind of shocking actually that I can't help

14:47

but think that this is going to become

14:49

very visible, as I said, especially to lovers

14:52

of dark chocolate. Okay, well Feizel, I know

14:54

you've got to dash off and do something

14:56

else, so thanks for your time today and

14:58

enjoy your Easter eggs, whatever, your very

15:00

fancy Easter eggs. Two months later. Anna,

15:08

let's pick up on a few things there. Yeah,

15:11

the sustainability of this price,

15:13

because actually you've been sort of implicitly arguing

15:15

that the price should have gone up ages

15:17

ago, but is this too

15:19

much? I mean, I think the challenge

15:21

with the current situation that you've got and to kind of

15:23

the point around where the farmers are going to benefit and

15:26

also to the point around shrink inflation, there's

15:28

also greedflation and how much of this is

15:30

kind of the idea that companies are charging

15:33

more in an inflationary economic

15:35

context, but they're overcharging the consumer versus

15:37

what that product actually should have gone

15:39

up by. So really who's benefiting is

15:41

the end company rather than the farmer.

15:43

There is a potential risk of that

15:45

happening here, but the other complication in

15:47

cocoa is that they are sold

15:50

on the futures market. So cocoa being produced

15:52

today and Cote d'Forangana is going

15:54

to be sold at a price that's previously been agreed.

15:56

So it will take quite a long time to market

16:00

price, what that will mean

16:02

for the futures price for the future

16:04

cocoa that's traded. So there's quite a

16:06

long delay between current prices today and

16:08

what a farmer may or may not

16:10

get in a quite regulated market for

16:12

Coates-Foran-Gana at least. And

16:14

then on top of that, you know, this

16:16

is also being driven by supply challenges. So it

16:18

may be that some farmers are able to earn

16:21

more from the cocoa that they have, but they

16:23

have less cocoa. That's why there's a supply shortage.

16:25

So there is potential for this to not even

16:27

kind of be a net economic benefit for the

16:29

farmer on top of the fact that

16:31

they have had very high input costs for a

16:33

very long time and cocoa is very seasonal.

16:35

So there's often a long part of the year where

16:37

they're not earning anything from cocoa at all. And

16:40

then on top, there's other factors around how

16:42

reliant that farmer is on cocoa, whether that's

16:44

their sole source of income, you

16:47

know, whether they've diversified into something else. So there

16:49

are a lot of factors at play. So it's

16:51

unfortunately, whilst price is so important, and this is

16:53

something Fair Trade has been advocating for for so

16:56

long, it does need to be sustainable. And it

16:58

does need to be at farm gate level. And

17:00

it does need to be kind of matched with

17:02

a volume commitment that matters for that farmer's household

17:04

rather than just on whatever cocoa they have. So

17:07

you mean a promise to buy so much that don't

17:09

worry, Mr Farmer, you'll be able to feed your family

17:11

and educate them and live a nice life. Exactly.

17:13

Yeah. And to be able to kind of predict that.

17:15

So obviously with the Fair Trade minimum price, that's kind

17:18

of set and established and based on

17:20

the cost of production. And a farmer will know

17:22

that that's the very minimum on the Fair Trade

17:24

terms that they will earn. And then they will

17:26

also receive an additional fair trade premium to invest

17:29

in their farm. And the challenge with kind of

17:31

volatility to this extent is it's

17:33

normally boom and bust. So probably what will happen

17:36

is that as you know, prices are driven higher,

17:38

you will see more people move into cocoa, they

17:40

will try and increase their production, then one men

17:42

potentially be an oversupply, etc. Kind of the story

17:44

of time. I think, you

17:47

know, the difference this time is that the

17:49

cost of producing cocoa is just higher now.

17:51

And that's something we've been trying to advocate

17:53

for for a really long time is that,

17:55

you know, the inputs are higher, the asks

17:57

from farmers are so much higher, there's new

17:59

deforestation where they used to expand farm

18:01

size, they can't now, which means they have to

18:03

be productive on the land that they have, which

18:05

is a great thing if someone's investing with that

18:07

farmer in order to enable them to do that,

18:09

and that's my price is really important. So I

18:11

think it has the potential to

18:14

also test that prices could be higher, which

18:16

from a fair trade perspective is really important,

18:18

but not necessarily guaranteed tied to benefit for

18:20

the six year. But surely it's not in

18:22

the big chocolate maker's interests for their main

18:24

input to be really suffering and the people

18:27

do not be able to do it anymore

18:29

and it be lower quality and not

18:32

productive enough. What's in it for the chocolate

18:34

companies for it to actually be like this?

18:37

I think this has hopefully been a

18:39

real eye opener on the piece that a

18:41

lot of people have been warning for a

18:43

long time about is that, yes, supply will

18:45

fall off a cliff if we aren't investing

18:47

in farmers. They cannot mitigate the worst effects

18:49

of climate change and adapt to that and

18:51

also be sustainable and also receive

18:53

the price that they have for too long. And that's

18:55

why the average cocoa farmer earns less than a dollar

18:57

a day. And so many of the

19:00

cocoa farming families are associated with very

19:02

low income households. That's why child labour

19:04

is so prevalent. That's why deforestation is

19:06

such a challenge. And companies

19:08

know about those issues and they are really

19:10

concerned about them, but it has

19:12

been up until now kind of

19:14

a real challenge for them from a shopper perspective.

19:16

The number one feedback from most companies is people

19:19

don't want to pay more for their chocolate bar.

19:21

The companies therefore don't have the margins to invest

19:23

more in the cocoa farmer. And that's kind of

19:25

been the narrative today. And I think this is

19:27

quite an interesting economic time to consider what is

19:29

the shopper's perspective on the price of cocoa and

19:31

what would they pay. Right. Well,

19:34

we don't want to overindulge on Easter eggs, although I

19:36

can, there's seasonal reasons why we're doing that. So Elizabeth,

19:38

let's just broaden this out then. What are other other

19:41

foodstuffs that are vulnerable to climate change? What

19:43

should we have our eye on? Well,

19:45

gosh, pretty much anything. Oh,

19:48

that's good. Well, we've

19:50

got quite a few examples. So if we go

19:52

back to 2008 and the food crisis there, that

19:54

was triggered by sequential droughts

19:56

in Australia, which is a bread basket

19:59

country. that's responsible for providing

20:01

the global markets with a lot of

20:03

wheat. And so that led to

20:05

a shortage. But what's interesting

20:07

there is there wasn't a huge shortage of wheat. But

20:09

what happens after that is how people and countries behave.

20:11

And so there's this individually rational behavior that if you

20:14

know there's going to be a shortage of something, what

20:16

do you do? You hoard

20:18

it. Or you go and buy it and you hoard it.

20:20

And if you're a country and you think there's going to

20:22

be a shortage of something, you pretty much maybe think, well,

20:25

I'm going to put an export ban on it. And we

20:27

see that too. And so this is another example of why

20:29

prices move up much higher than they would do if

20:31

it's just a matter of how much less crop those

20:33

markets are. Because everything everyone does makes it go

20:35

up even higher. Exactly. So it's

20:37

individually rational to hoard. It's individually rational for countries to say, we're

20:39

not going to export just in case we won't be able to

20:42

buy the crop when we need it. And so you see prices

20:44

go up. So we saw that in 2008. But

20:47

even in the UK, we've seen that

20:49

when there's extreme weather events such as

20:51

extreme flooding or extreme drought, we see

20:53

the price of fruit and vegetables go

20:55

up. And actually, low-income people find it

20:57

hard to afford a nutritious balanced diet

20:59

because it's just very expensive to buy

21:01

fruits and vegetables. So whether

21:03

we're looking at a low-income country or

21:05

high-income countries, we're seeing these effects

21:07

increasingly from climate change. What is

21:09

your definition of a food crisis? And I'm

21:11

just thinking because I'm not sure I will

21:13

tell my imaginary grandkids about, oh, the weak

21:15

crisis of 2008 because I

21:18

don't remember it. So this is interesting. So

21:20

I was teaching at the time. And

21:23

I said to some of my students, I said, I

21:25

don't remember the 2008 food crisis, passed me

21:28

by. But one of my students was

21:30

a Cameroon. And she said, I remember my mother taking

21:32

me to school on the bus. And

21:35

there was rioting in the streets. And she took

21:37

me away. And if you were living in Haiti

21:39

during the 2008 food crisis, there were riots on

21:41

the street because the price of rice. Don't have time

21:43

to go into why the price of rice got so

21:45

high because there was a problem in the wheat markets. But

21:47

rice is a very thin global market.

21:49

The price of rice spiked. And there were

21:51

actually riots on the street. And there

21:53

was a regime change in Haiti. So

21:56

in high-income countries, we tend not to

21:58

see these food crisis. at the moment.

22:01

And what we really need to be thinking about is we're okay

22:03

at the moment, but global

22:05

food chains are very integrated. We're seeing more

22:07

and more disruption to food

22:10

systems. So we need to start even in high

22:12

income countries like the UK, we need to start

22:14

thinking and preparing and being a little more resilient.

22:16

And it's interesting when you use the word crisis

22:19

and you use the word resilient, because I just

22:21

think back to, to COVID, which

22:23

was like the biggest shock any of us

22:25

have experienced on that scale for

22:27

a long time. And okay, there was

22:29

one weekend when the supermarket seems a little bit

22:31

wobbly, but even then they're only wobbly on certain

22:34

things like toilet roll and chicken. As

22:36

I remember, because I wanted to make a homemade Nando's that weekend

22:38

not being able to go to actual Nando's. But

22:40

then they bounced back really quickly. So to

22:43

me, that seems like a system that is

22:45

very resilient, because it's very rare that I

22:47

can't get what I want. Yes.

22:49

And again, at the moment in the UK, we're

22:51

fairly resilient. But if you'd looked at what was

22:53

happening in low and middle income country, and data

22:55

was collected, sort of these rapid surveys of data.

22:58

And when COVID struck around

23:00

the world, food insecurity

23:02

went really high. And in this case, it was

23:04

in part because people lost their jobs or they

23:06

didn't have income, they couldn't afford to purchase food.

23:08

So when we talk about a food crisis, it

23:10

needn't be that there's less food being produced. It

23:12

might be that the food is in the wrong

23:14

place. Or it might be that people can't afford

23:16

it, or it might be not be sufficiently nutritious.

23:19

So these food crises can come in many

23:21

ways. And you're exactly right. We are so

23:23

sheltered from it by being high income. Because

23:26

in general, if you're less poor, you're more likely to

23:28

be more food secure. But if

23:30

we actually look at it, like 10, 20, 30 years ago, if you

23:32

looked in

23:35

globally, when we saw wealth

23:38

increasing poverty rates falling quite rapidly,

23:40

GDP per capita growing economic

23:42

growth, you could be fairly

23:44

confident that if poverty was falling, that

23:46

if incomes are increasing, food insecurity would

23:49

improve over time. Past three, four, five,

23:51

six, seven years ago, we start to

23:53

see a decoupling. And now we're actually

23:55

seeing increasing food insecurity, even though poverty

23:57

rates are going down. And that's worrying.

24:00

Part of that is due to climate change. Okay, so

24:02

what needs to happen so I can eat

24:04

an Easter egg, kind of guilt and worry

24:06

free? Well. It's

24:09

about solutions basically. It's about solutions. I mean, obviously

24:11

an easy solution for a shopper is looking for

24:13

something like a fair trademark. What

24:15

that means is that you have third party

24:17

verification, so it's not a company making a

24:20

promise to you that then kind of no

24:22

one's really checking, does mean someone's come unchecked.

24:24

And I think the really important thing for

24:26

a shopper to understand is that solving the

24:29

climate crisis and supporting farmers to be able

24:31

to keep producing the crops into the future

24:33

is a really expensive

24:35

endeavor for a farmer that really needs to

24:37

know what they're gonna earn the following season

24:40

and the following season and they need support

24:42

through that. And with fair trade with a

24:44

minimum price and the premium, they're really important

24:46

tools. And we're seeing how that's being used

24:48

for investments on farms for alternative

24:50

crops or more sustainable agricultural

24:53

practices. Really look for

24:55

a price promise, really understand what a

24:57

company says they're paying their farmers because

24:59

that's what really matters for a farmer's ability

25:01

to respond to climate change. But what have you

25:03

learned from your years at fair trade about how

25:06

consumers deal with all of that? Because actually when

25:09

you go and buy a chocolate bar, it's normally because you're

25:11

quite packish and you're on the way from somewhere to somewhere

25:13

else or you want to treat and you're not really, you've

25:15

not got like a Faisal Islam style spreadsheet in your head

25:17

with all that stuff in it. So what have you learned

25:19

about how to get people to care

25:21

about that? Normally we, from a fair

25:23

trade perspective, actually what we find is that

25:25

the climate crisis and the lack of supply,

25:27

it's there. But in thinking, as you said,

25:29

until the product disappears, until there's no bananas

25:31

tomorrow, it would take a long time for

25:33

people to really truly understand the vulnerability of

25:36

these products from a climate change perspective. I

25:38

think from a fair trade side, what we find

25:40

really resonates is when we're able to tell a

25:42

shopper that if they purchased this chocolate bar, they

25:44

supported a mother to send their child to school.

25:46

And it's really the family and the human element

25:48

that for fair trade, we find really resonates to

25:50

say, you could buy this chocolate bar, have a

25:52

delicious snack, and you've supported this family. Actually

25:55

the climate angle, it's taking a longer time

25:57

to help shoppers understand. There's very real impact.

26:00

to what they buy and the price they pay, somehow

26:02

there's still a bit of a disconnect there. So really

26:04

for us, it's the human element that works. Okay,

26:06

Elizabeth, you've had a bit of time to

26:08

think what would be a climate-friendly Easter egg?

26:11

Or you can answer that in the abstract if you want. Well,

26:14

yeah, I mean, I think I've been talking a

26:16

lot about sort of food poverty rather than Easter

26:18

eggs. But in terms of Easter eggs, I think

26:20

it's very much what Anne is saying, you know,

26:22

just, we need to be more aware of what

26:24

we're eating and how we're eating and how that

26:26

does affect. And chocolate's a tricky one because, you

26:29

know, sort of historically, farmers have expanded

26:32

into primary forests to grow

26:34

cocoa. And now they're sort of running

26:36

out of space there. And so there's

26:38

a question of how do we support

26:40

farmers? Because we're talking about chocolate and

26:42

it's fun at Easter to have an

26:44

Easter egg. But the livelihoods of the cocoa

26:46

farmers are really important as well. And

26:49

the economy, for example, in Ghana, cocoa

26:51

exports are incredibly important. And so if

26:53

it's, we can sort of joke about

26:55

eating Easter eggs and stuff. But actually,

26:57

this is an important part of the

26:59

Ghanaian economy and food security for those

27:01

cocoa farmers, maybe some of them benefit

27:04

from the higher prices, but maybe some

27:06

don't. And if we're not protecting the

27:08

soils, you know, there's a question of

27:10

the future of cocoa. And cocoa is,

27:12

the cocoa plants are sensitive to climate

27:14

change, they're sensitive to climate. I mean, not to

27:16

end on a really kind of dramatic

27:18

note, but is there a world where there

27:20

is no cocoa anymore? Because we've basically mucked

27:22

it up. It'll be more expensive, I

27:25

think, and harder to find in 2050, even

27:27

if we do achieve on it zero goals.

27:29

So they'll be remaking Wonka as a horror film. Yeah,

27:33

it also sounds to be a very specialist type of

27:35

cocoa. So there's a lot of Latin American fine flavor

27:37

cocoa that's potentially not as vulnerable to the climate change

27:39

you've seen in West Africa, but then what has that

27:42

meant for the livelihoods of two thirds

27:44

of the world's current cocoa production? So I think

27:46

there's some very real human consequences too. Yeah, Elizabeth,

27:48

thank you very much. Thank you. Anna, thank you

27:50

to you too. Thank you very much. Thank you.

27:52

And whatever you're doing over the Easter weekend, whether

27:55

it's celebrating Easter or celebrating something else, or maybe

27:57

you're working, I hope it's okay. And

27:59

we'll be back. with another newscast. Oh, when is

28:01

the next one? Oh yeah, it's me, Chris

28:03

Mason, Alex Forsythe and Henry Zephman, all together

28:06

actually for the first time, talking about all

28:08

the elections that are happening on the 2nd

28:10

of May. So a very varied diet for

28:12

newscast listening. What was the next one?

28:16

Hi. Newscast. Newscast from the BBC. Well,

28:18

thank you for making it to the end of another

28:20

newscast. You clearly ooze

28:23

standard for the next 2 years. Thank you

28:25

for watching.

Rate

From The Podcast

Newscast

The UK’s flagship daily news podcast from the BBC, Newscast dives into the day’s big stories so you’re never out of your depth.Newscast picks the brains of BBC News experts so you’re ready if someone picks yours, covering the latest developments in politics in Westminster and beyond, what the cost of living means for the money in your pocket and the impact of climate change.Can Rishi Sunak turn the Conservatives fortunes around? Will Sir Keir Starmer and the Labour Party win the next general election? Newscast will give you all the best insights from BBC News so you’re across all the day’s top stories. Newscast is hosted by trusted journalists including Adam Fleming, BBC Political Editor Chris Mason, Laura Kuenssberg and Paddy O’Connell. Joined by special guests, including Lyse Doucet, Katya Adler, Marianna Spring, John Simpson and Victoria Derbyshire among others.In this election year, Newscast will track all the developments from Westminster - as well as following all the big developments around the world, from the race to the White House, to the war in Ukraine.Catch Newscast seven-days a week and watch on BBC One at 23:40 on Thursday night or later on BBC iPlayerGET IN TOUCH:You can join our Newscast online community here: https://tinyurl.com/newscastcommunityhereSend us a message or voicenote via WhatsApp to 03301239480Email [email protected] us #NewscastNewscast is part of the BBC News Podcasts family of podcasts. The team that makes Newscast also makes lots of other podcasts, including The Global Story, The Today Podcast, and of course Americast and Ukrainecast. If you enjoy Newscast (and if you’re reading this then you hopefully do), then we think that you will enjoy some of our other pods too. See links below.The Global Story: https://www.bbc.co.uk/sounds/brand/w13xtvsdThe Today Podcast: https://www.bbc.co.uk/sounds/brand/p0gg4k6rAmericast: https://www.bbc.co.uk/sounds/brand/p07h19zzUkrainecast: https://www.bbc.co.uk/sounds/brand/p0bqztzm

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