Episode Transcript
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Sounds, music, radio, podcasts. Hello.
1:19
I've just done something no broadcaster
1:21
should ever do before they record
1:23
a podcast. I've troughed a
1:25
load of chocolate because we are doing
1:27
an episode about the price of chocolate,
1:29
which has gone through the roof, which is
1:31
worrying news on a weekend when we tend
1:34
to eat quite a lot of chocolate. And
1:37
we did some market research, which
1:39
meant there were quite a few Easter eggs
1:42
lying around the office and I was feeling
1:44
quite bad-ish. And I did eat
1:46
slightly too much before recording this
1:48
episode of newscast. So if it
1:50
turns into sort of like ASMR video of
1:52
me going, I
1:54
do apologize in advance. But the
1:56
other thing I learned is that the price
1:58
of chocolate, of which you can we will be discussing
2:01
is based on the price per metric
2:04
ton and I've realized I
2:06
didn't really know what a metric ton actually is.
2:08
Turns out it's a thousand kilograms and
2:10
to make that chocolate related that means
2:12
a thousand kilograms is the
2:15
same weight as 25,000 cream
2:17
eggs. Speak that trivia
2:19
fans. Anyway this is gonna be the
2:21
subject of this special episode of NewsCast
2:23
to get your Easter Bank holiday weekend
2:25
started. Why
2:28
can't people buy a house? Look at their
2:30
wages. Do you have any questions on things
2:32
that are not related to mass? People who
2:34
say that we were partying simply do not
2:36
know what they are talking about. The era
2:39
of global warming has ended, the era of
2:41
global boiling has arrived. It's the first time
2:43
ever I've been able to say well
2:45
done cheer. I'll end by tempting her
2:48
to update NewsCast and update this house.
2:50
The Prime Minister is not under a
2:52
day. Hello it's Adam
2:54
in the NewsCast studio and we
2:56
thought everyone is kind of getting
2:58
ready for the bank holiday weekend
3:00
for Easter rather than doing
3:02
an episode where we just do all
3:05
the world's big news stories. Why don't
3:07
we just pick a really interesting subject,
3:09
drill into it and wouldn't it be
3:11
great if it had a sort of
3:13
Easter-y theme. Well we have found one
3:15
with the news that the price of
3:17
cocoa, the main ingredient of chocolate, has
3:19
hit a record price per metric ton
3:22
and not only that there are loads
3:24
of fascinating reasons for that that
3:26
tell us quite a lot about
3:29
our changing world. So let's open
3:31
the box of this episode of NewsCast, unwrap
3:33
the foil and start nibbling and we're gonna
3:36
do that with the help of BBC Economics
3:38
editor Faisaliz Lamb. Hello. Hi. Are
3:40
Easter eggs a big thing in your household?
3:42
Yeah yeah yeah big time. In fact when
3:46
I heard about this amazing Scottish
3:48
producer of the chocolate for the
3:50
Oscar goodie bags I Did
3:52
that thing that happens I Just thought I'd you
3:55
know what? these are the Easter eggs I've got
3:57
to get these Easter eggs and so I can
3:59
randomly order them. A month ago, nature
4:01
and up and much the joy of my
4:03
girls who will be scoffing Oscar worthy
4:05
Easter eggs with the another day. That's
4:07
all V Good does a vague and as
4:10
well that every year it's a month
4:12
when it lands. That's why your editor
4:14
level and I managed to a cast are
4:16
also here in the City or the
4:18
opposite as Professor Elizabeth Robinson who's Director
4:20
at the Grantham Research Institute on Climate Change
4:22
and the Environments. Hello Professor Robinson Allies,
4:24
Are you big Easter Egg fan? I'm
4:26
afraid I am. Yes, yes, I do like to the
4:28
strike. What's your Easter Egg strategy like all
4:31
the on go all in one day is the
4:33
I over few days in. Theory and practice.
4:36
Both of. Our when I'm sorry kid out, but it tends
4:38
to be little. Bit insulting. Okay and also here
4:40
is Anna Man whose Associate Director for Responsible
4:42
Business at the Fair Trade Foundation. Hi Anna
4:44
Allies: We will have seen your logo plastered
4:47
on many products as a sort of the
4:49
seal of approval from the to many Strikes
4:51
Bs And what's your Easter Eggs strategy If
4:53
there is one. An artsy i'm
4:55
gonna eat out person. I like
4:57
to say that process he meets
4:59
on one that unusual that that's
5:01
why like that. Are to save for
5:03
the last two years. Have not bought an Easter
5:06
egg cause I find it sucks because I live
5:08
by myself and I'm not. We had any big
5:10
Easter celebrations last few years and I find that
5:12
one whole Easter egg is just too much and
5:14
is a lot is just too much of a
5:16
right less. That's enough of me tell you about
5:18
my eating habits. Let's talk about what's going on
5:20
with with the economy, feisal income? What's this? What's
5:22
that the first? Or just give us the headlines
5:24
about how expensive chocolate has become and just kind
5:26
of put that in a bit of context. Or.
5:29
The price for total to commodity
5:31
oversee the is supposed to and
5:33
been is the make. Evil Chocolates
5:35
has absolute the spiral. The graph
5:37
is what we call parabolic. It's
5:39
just kind of like to sing
5:41
ups and he i say I
5:43
worked outside of see the nude
5:45
nude civilly. I worked out that
5:47
it costs more now per ton
5:49
of cocaine than copper time that
5:51
which suggests that may be if
5:53
if you the world minutes is
5:55
still missing so click those robbing
5:57
problems that Christmas though cyber. noise But
6:01
it was a nice, like, is that
6:03
true? I thought chocolate coins were all
6:05
weather, all... Anyway, anyway. Back to the
6:08
spreadsheets. Yeah, so, you
6:10
know, really pricey. There's a variety
6:12
of reasons which I think our
6:14
other guests are more expert than
6:16
myself involving extraordinary supply problems.
6:18
Perhaps there's a sort of climate
6:20
change angle here, but there's also
6:22
speculation in the markets. And
6:25
all of this inevitably will feed through
6:27
to the consumer price of
6:29
chocolate, especially those chocolates with
6:31
a high cocoa content, which is
6:33
not necessarily all chocolates. And I
6:35
just have to say really quickly
6:37
that there's an amazing economic content
6:39
to the analysis of chocolate, as
6:41
anyone who's watched Wonka would have
6:43
seen. I have seen Wonka. I'm
6:46
trying to think of a Faisal Islam element
6:48
of it. It's a cartel. There's a cartel
6:50
that controls the chocolate who were trying to
6:52
squeeze Wonka for our business, and they store
6:54
the chocolate underneath the bank
6:56
or something like that in a massive vat.
6:58
So there's plenty of economics. Is this just,
7:00
like, not enough supply and too much demand?
7:03
I think it's more than that,
7:05
actually. In any commodity market, there's
7:07
strange dynamics with the financialization, which
7:10
means the source of, you know, use in complicated
7:13
contracts called derivatives and all this sort of
7:15
stuff. So
7:18
then there are bigger picture
7:20
currents, as I said,
7:22
in terms of where these crops tend to
7:24
be made. There's a
7:26
long history, of course, of chocolate and
7:28
cocoa in particular having economic relevance, not
7:31
just in the films, as I mentioned.
7:33
But of course, the cocoa beans used
7:35
to be a very early form of
7:38
currency for the Mayans, where chocolate was
7:40
invented. And they literally used to trade
7:42
goats and jaguar skins and
7:44
stuff in the Mayan culture, paying
7:47
for them with cocoa beans. So, you
7:49
know, it's perhaps a reversion
7:52
back to something
7:54
very old. But I fear we'll
7:56
see more modern economic phenomena here
7:59
around shrink- You know,
8:01
your mini, which we'll probably get
8:03
onto in a moment, but yeah. Well,
8:06
you know what, let's do that now and then
8:08
we can sort of work backwards through the supply
8:10
chain and look at some of the other things
8:12
that are having an impact here. So you mentioned
8:14
shrinkflation. So this is the idea that you end
8:16
up paying the same for a product that's basically
8:19
got less content in it or you pay more
8:21
for the product that's got the same content in
8:23
it. So Anna, if
8:26
there's one thing that you want to point us to
8:28
that will help us understand what's going on here, what
8:30
would you pick? And I know there's more than one thing. So
8:32
pick like the main one thing.
8:35
I mean, I think in terms of
8:37
what's happening with cocoa prices now, it
8:39
has been kind of a perfect storm
8:41
of factors that have driven this. That's
8:43
kind of been building over the last
8:45
few years. So there's been climate change
8:47
that has been driving supply issues, you
8:49
know, changes in weather patterns, increase in
8:51
costs and diseases at farm level that's
8:53
been exacerbated by the increase in costs
8:55
to farm level two. So fertilizers
8:57
are much more expensive to prevent the risk
8:59
of that. Also driven by global inflation and
9:02
Russia and Ukraine war. There's
9:04
also the fact that cocoa prices have been very
9:06
low, probably too low for too many years.
9:08
So farmers have been unable to necessarily get
9:10
the right price for their land and be
9:12
productive. And then we've kind of had oversupply
9:14
for too long. And then
9:16
there's many other factors as well with kind of
9:19
changing legislation, etc. So there
9:21
is kind of a lot of factors that play
9:23
that means that supply has kind of shrunk and
9:25
the demand has maintained. OK, loads to talk
9:27
about there. Elizabeth, what actually is the climate change
9:29
angle here? So if we look
9:31
at the very rapid increase in price just recently,
9:33
building on from what Anna said, there's been a
9:36
weather event, a humid
9:38
heat wave, which is quite unusual. And
9:40
the World Weather Attribution Center has sort
9:42
of calculated that this is now 10
9:44
times more likely because of climate
9:46
change than not. And so that
9:48
built on other sort of extremes of
9:51
weather late in last year. So extreme
9:53
precipitation and then drought periods. And so
9:55
what we found is that the quality
9:57
and the quantity of the harvest of
9:59
the yields. has been harmed.
10:01
And we're basically talking about four countries
10:03
in West Africa. That's what I was going to say. So
10:06
80% of global cocoa production is in a
10:08
small part of four countries in West Africa,
10:10
most of it Cote d'Ivoire and Ghana, a
10:12
little bit in Nigeria and Cameroon. And so
10:14
when you have a weather event that happens
10:16
to be in exactly the area where most
10:18
cocoa production occurs, you're going to get a
10:20
big shock to the global markets. And
10:23
what's kind of like the ideal range then for
10:25
a cocoa plant? Oh, that's a public risk question,
10:27
isn't it? I'm just
10:29
wondering how resilient these plants
10:31
actually are. Like, can they survive
10:33
extremes of weather or are they
10:35
really, really fragile? I
10:38
mean, from what we've seen is the challenge
10:40
also you've got is phenomenon in cocoa with
10:42
aging trees and aging farmers. So because the
10:44
price of cocoa has been so low for
10:46
so long, we have seen that kind of
10:48
farmers are getting much older. And also they
10:50
don't often have kind of disposable income to
10:52
invest in their farms. So they do have
10:55
quite old cocoa trees that aren't
10:57
very productive. And therefore when there is a change
10:59
in weather pattern, or they do
11:01
require kind of additional investments, the farmers don't have
11:03
that. And really for it to be a very
11:05
healthy farm on the land size they have, they
11:08
should be kind of replacing cocoa crops as
11:10
they go to be more resilient and thinking
11:12
about that. You also should have kind of
11:14
additional crops on the land. So shade trees
11:17
to protect the cocoa crops from the worst
11:19
of the sun and lack of weather.
11:21
And you can do kind of dynamic
11:24
agroforestry where really helps build resilience around
11:26
the cocoa crop. But all of those
11:28
interventions are really expensive and
11:30
also require quite a lot of kind of supply
11:33
chain support. If a farmer is going to take part of
11:35
their land out of action to regrow it and it takes
11:37
about five years for a cocoa tree to be
11:39
productive again, they need to know that
11:41
they're earning enough from the rest of their land.
11:43
And with really historically low cocoa prices, that just
11:46
hasn't been an option. So just to be clear,
11:48
the actual cocoa plant bush
11:50
tree, what's it? Tree? I
11:54
mean, what's the sort of the lifespan of an average one?
11:56
When do you need to like dig it up and plant
11:58
a new one for the whole cycle to be... working
12:00
really well. I mean a tree that's older than
12:02
25 years that hasn't been necessarily
12:04
well maintained and had a lot of kind
12:07
of the right inputs too will be
12:09
less productive and again it
12:12
completely depends on changing weather patterns and they are
12:14
changing much more rapidly it depends
12:16
on that trees exposure to the Sun to
12:18
chemicals and the way that
12:20
farmers treat that tree whether they're kind
12:22
of harvesting it right all of that
12:24
will either increase or decrease the trees
12:26
kind of lifespan and all of the
12:28
kind of best investments to prolong a
12:30
tree's life cost money. And
12:33
Feisal that point that Annam was making
12:35
about the cost of cocoa being too
12:37
low over the last few years that's
12:39
another example of where prices are kind
12:41
of about power in the market they're not
12:43
just like a sort of pure arithmetical thing.
12:46
Absolutely and it really matters obviously
12:48
the fair trade movement came
12:51
out of commodities like cocoa
12:53
and coffee and tea
12:56
and the question which I haven't been able
12:58
to discover an answer to which I think
13:00
is a vitally important is obviously there's an
13:02
angle here that some of these farmers are
13:04
really poor you know will they
13:07
benefit at all from this massive
13:09
increase in the cocoa price my instinct
13:11
is probably not but
13:14
kind of that might be a silver
13:16
lining to all of this increase in
13:18
price, shrinkflation, the mini
13:20
egg becoming a nano egg if
13:23
this goes through to farmers
13:26
in some of the poorest developing
13:28
countries in the world but I
13:31
suspect it won't. Now there's a
13:33
there's a phrase that's being used a lot at the
13:35
moment the bull market explain to
13:37
me what that is and what bulls have
13:40
got to do with the price of an
13:42
Easter egg. You have bulls and bears bulls
13:44
are people who are betting essentially that the
13:46
price as well cocoa
13:49
in this case but anything really is going to
13:51
go up and they make
13:53
what can be self-fulfilling bets on
13:55
that they can also mess
13:57
around in futures markets where
14:00
you say that the price is going to go
14:02
up or down in the future and you
14:04
kind of mess around and you end up
14:07
with like some massive warehouse worth of cocoa
14:09
that you don't want if you get on
14:11
the wrong end of that bet. And
14:14
to a certain extent to which
14:16
this financialization of commodity markets becomes
14:18
self-fulfilling, others will argue, and indeed
14:21
we've heard this from some of
14:23
the major confectionery CEOs that they
14:25
feel that immediately they won't need
14:27
to pass on some of these
14:30
increase in prices because
14:32
they've taken if you like a
14:34
fixed price for the cocoa and
14:36
they won't need to pass
14:38
this on. But looking at the charts, which
14:41
you can't do on a podcast obviously, this
14:43
price is so exponentially going up. It's so
14:45
kind of shocking actually that I can't help
14:47
but think that this is going to become
14:49
very visible, as I said, especially to lovers
14:52
of dark chocolate. Okay, well Feizel, I know
14:54
you've got to dash off and do something
14:56
else, so thanks for your time today and
14:58
enjoy your Easter eggs, whatever, your very
15:00
fancy Easter eggs. Two months later. Anna,
15:08
let's pick up on a few things there. Yeah,
15:11
the sustainability of this price,
15:13
because actually you've been sort of implicitly arguing
15:15
that the price should have gone up ages
15:17
ago, but is this too
15:19
much? I mean, I think the challenge
15:21
with the current situation that you've got and to kind of
15:23
the point around where the farmers are going to benefit and
15:26
also to the point around shrink inflation, there's
15:28
also greedflation and how much of this is
15:30
kind of the idea that companies are charging
15:33
more in an inflationary economic
15:35
context, but they're overcharging the consumer versus
15:37
what that product actually should have gone
15:39
up by. So really who's benefiting is
15:41
the end company rather than the farmer.
15:43
There is a potential risk of that
15:45
happening here, but the other complication in
15:47
cocoa is that they are sold
15:50
on the futures market. So cocoa being produced
15:52
today and Cote d'Forangana is going
15:54
to be sold at a price that's previously been agreed.
15:56
So it will take quite a long time to market
16:00
price, what that will mean
16:02
for the futures price for the future
16:04
cocoa that's traded. So there's quite a
16:06
long delay between current prices today and
16:08
what a farmer may or may not
16:10
get in a quite regulated market for
16:12
Coates-Foran-Gana at least. And
16:14
then on top of that, you know, this
16:16
is also being driven by supply challenges. So it
16:18
may be that some farmers are able to earn
16:21
more from the cocoa that they have, but they
16:23
have less cocoa. That's why there's a supply shortage.
16:25
So there is potential for this to not even
16:27
kind of be a net economic benefit for the
16:29
farmer on top of the fact that
16:31
they have had very high input costs for a
16:33
very long time and cocoa is very seasonal.
16:35
So there's often a long part of the year where
16:37
they're not earning anything from cocoa at all. And
16:40
then on top, there's other factors around how
16:42
reliant that farmer is on cocoa, whether that's
16:44
their sole source of income, you
16:47
know, whether they've diversified into something else. So there
16:49
are a lot of factors at play. So it's
16:51
unfortunately, whilst price is so important, and this is
16:53
something Fair Trade has been advocating for for so
16:56
long, it does need to be sustainable. And it
16:58
does need to be at farm gate level. And
17:00
it does need to be kind of matched with
17:02
a volume commitment that matters for that farmer's household
17:04
rather than just on whatever cocoa they have. So
17:07
you mean a promise to buy so much that don't
17:09
worry, Mr Farmer, you'll be able to feed your family
17:11
and educate them and live a nice life. Exactly.
17:13
Yeah. And to be able to kind of predict that.
17:15
So obviously with the Fair Trade minimum price, that's kind
17:18
of set and established and based on
17:20
the cost of production. And a farmer will know
17:22
that that's the very minimum on the Fair Trade
17:24
terms that they will earn. And then they will
17:26
also receive an additional fair trade premium to invest
17:29
in their farm. And the challenge with kind of
17:31
volatility to this extent is it's
17:33
normally boom and bust. So probably what will happen
17:36
is that as you know, prices are driven higher,
17:38
you will see more people move into cocoa, they
17:40
will try and increase their production, then one men
17:42
potentially be an oversupply, etc. Kind of the story
17:44
of time. I think, you
17:47
know, the difference this time is that the
17:49
cost of producing cocoa is just higher now.
17:51
And that's something we've been trying to advocate
17:53
for for a really long time is that,
17:55
you know, the inputs are higher, the asks
17:57
from farmers are so much higher, there's new
17:59
deforestation where they used to expand farm
18:01
size, they can't now, which means they have to
18:03
be productive on the land that they have, which
18:05
is a great thing if someone's investing with that
18:07
farmer in order to enable them to do that,
18:09
and that's my price is really important. So I
18:11
think it has the potential to
18:14
also test that prices could be higher, which
18:16
from a fair trade perspective is really important,
18:18
but not necessarily guaranteed tied to benefit for
18:20
the six year. But surely it's not in
18:22
the big chocolate maker's interests for their main
18:24
input to be really suffering and the people
18:27
do not be able to do it anymore
18:29
and it be lower quality and not
18:32
productive enough. What's in it for the chocolate
18:34
companies for it to actually be like this?
18:37
I think this has hopefully been a
18:39
real eye opener on the piece that a
18:41
lot of people have been warning for a
18:43
long time about is that, yes, supply will
18:45
fall off a cliff if we aren't investing
18:47
in farmers. They cannot mitigate the worst effects
18:49
of climate change and adapt to that and
18:51
also be sustainable and also receive
18:53
the price that they have for too long. And that's
18:55
why the average cocoa farmer earns less than a dollar
18:57
a day. And so many of the
19:00
cocoa farming families are associated with very
19:02
low income households. That's why child labour
19:04
is so prevalent. That's why deforestation is
19:06
such a challenge. And companies
19:08
know about those issues and they are really
19:10
concerned about them, but it has
19:12
been up until now kind of
19:14
a real challenge for them from a shopper perspective.
19:16
The number one feedback from most companies is people
19:19
don't want to pay more for their chocolate bar.
19:21
The companies therefore don't have the margins to invest
19:23
more in the cocoa farmer. And that's kind of
19:25
been the narrative today. And I think this is
19:27
quite an interesting economic time to consider what is
19:29
the shopper's perspective on the price of cocoa and
19:31
what would they pay. Right. Well,
19:34
we don't want to overindulge on Easter eggs, although I
19:36
can, there's seasonal reasons why we're doing that. So Elizabeth,
19:38
let's just broaden this out then. What are other other
19:41
foodstuffs that are vulnerable to climate change? What
19:43
should we have our eye on? Well,
19:45
gosh, pretty much anything. Oh,
19:48
that's good. Well, we've
19:50
got quite a few examples. So if we go
19:52
back to 2008 and the food crisis there, that
19:54
was triggered by sequential droughts
19:56
in Australia, which is a bread basket
19:59
country. that's responsible for providing
20:01
the global markets with a lot of
20:03
wheat. And so that led to
20:05
a shortage. But what's interesting
20:07
there is there wasn't a huge shortage of wheat. But
20:09
what happens after that is how people and countries behave.
20:11
And so there's this individually rational behavior that if you
20:14
know there's going to be a shortage of something, what
20:16
do you do? You hoard
20:18
it. Or you go and buy it and you hoard it.
20:20
And if you're a country and you think there's going to
20:22
be a shortage of something, you pretty much maybe think, well,
20:25
I'm going to put an export ban on it. And we
20:27
see that too. And so this is another example of why
20:29
prices move up much higher than they would do if
20:31
it's just a matter of how much less crop those
20:33
markets are. Because everything everyone does makes it go
20:35
up even higher. Exactly. So it's
20:37
individually rational to hoard. It's individually rational for countries to say, we're
20:39
not going to export just in case we won't be able to
20:42
buy the crop when we need it. And so you see prices
20:44
go up. So we saw that in 2008. But
20:47
even in the UK, we've seen that
20:49
when there's extreme weather events such as
20:51
extreme flooding or extreme drought, we see
20:53
the price of fruit and vegetables go
20:55
up. And actually, low-income people find it
20:57
hard to afford a nutritious balanced diet
20:59
because it's just very expensive to buy
21:01
fruits and vegetables. So whether
21:03
we're looking at a low-income country or
21:05
high-income countries, we're seeing these effects
21:07
increasingly from climate change. What is
21:09
your definition of a food crisis? And I'm
21:11
just thinking because I'm not sure I will
21:13
tell my imaginary grandkids about, oh, the weak
21:15
crisis of 2008 because I
21:18
don't remember it. So this is interesting. So
21:20
I was teaching at the time. And
21:23
I said to some of my students, I said, I
21:25
don't remember the 2008 food crisis, passed me
21:28
by. But one of my students was
21:30
a Cameroon. And she said, I remember my mother taking
21:32
me to school on the bus. And
21:35
there was rioting in the streets. And she took
21:37
me away. And if you were living in Haiti
21:39
during the 2008 food crisis, there were riots on
21:41
the street because the price of rice. Don't have time
21:43
to go into why the price of rice got so
21:45
high because there was a problem in the wheat markets. But
21:47
rice is a very thin global market.
21:49
The price of rice spiked. And there were
21:51
actually riots on the street. And there
21:53
was a regime change in Haiti. So
21:56
in high-income countries, we tend not to
21:58
see these food crisis. at the moment.
22:01
And what we really need to be thinking about is we're okay
22:03
at the moment, but global
22:05
food chains are very integrated. We're seeing more
22:07
and more disruption to food
22:10
systems. So we need to start even in high
22:12
income countries like the UK, we need to start
22:14
thinking and preparing and being a little more resilient.
22:16
And it's interesting when you use the word crisis
22:19
and you use the word resilient, because I just
22:21
think back to, to COVID, which
22:23
was like the biggest shock any of us
22:25
have experienced on that scale for
22:27
a long time. And okay, there was
22:29
one weekend when the supermarket seems a little bit
22:31
wobbly, but even then they're only wobbly on certain
22:34
things like toilet roll and chicken. As
22:36
I remember, because I wanted to make a homemade Nando's that weekend
22:38
not being able to go to actual Nando's. But
22:40
then they bounced back really quickly. So to
22:43
me, that seems like a system that is
22:45
very resilient, because it's very rare that I
22:47
can't get what I want. Yes.
22:49
And again, at the moment in the UK, we're
22:51
fairly resilient. But if you'd looked at what was
22:53
happening in low and middle income country, and data
22:55
was collected, sort of these rapid surveys of data.
22:58
And when COVID struck around
23:00
the world, food insecurity
23:02
went really high. And in this case, it was
23:04
in part because people lost their jobs or they
23:06
didn't have income, they couldn't afford to purchase food.
23:08
So when we talk about a food crisis, it
23:10
needn't be that there's less food being produced. It
23:12
might be that the food is in the wrong
23:14
place. Or it might be that people can't afford
23:16
it, or it might be not be sufficiently nutritious.
23:19
So these food crises can come in many
23:21
ways. And you're exactly right. We are so
23:23
sheltered from it by being high income. Because
23:26
in general, if you're less poor, you're more likely to
23:28
be more food secure. But if
23:30
we actually look at it, like 10, 20, 30 years ago, if you
23:32
looked in
23:35
globally, when we saw wealth
23:38
increasing poverty rates falling quite rapidly,
23:40
GDP per capita growing economic
23:42
growth, you could be fairly
23:44
confident that if poverty was falling, that
23:46
if incomes are increasing, food insecurity would
23:49
improve over time. Past three, four, five,
23:51
six, seven years ago, we start to
23:53
see a decoupling. And now we're actually
23:55
seeing increasing food insecurity, even though poverty
23:57
rates are going down. And that's worrying.
24:00
Part of that is due to climate change. Okay, so
24:02
what needs to happen so I can eat
24:04
an Easter egg, kind of guilt and worry
24:06
free? Well. It's
24:09
about solutions basically. It's about solutions. I mean, obviously
24:11
an easy solution for a shopper is looking for
24:13
something like a fair trademark. What
24:15
that means is that you have third party
24:17
verification, so it's not a company making a
24:20
promise to you that then kind of no
24:22
one's really checking, does mean someone's come unchecked.
24:24
And I think the really important thing for
24:26
a shopper to understand is that solving the
24:29
climate crisis and supporting farmers to be able
24:31
to keep producing the crops into the future
24:33
is a really expensive
24:35
endeavor for a farmer that really needs to
24:37
know what they're gonna earn the following season
24:40
and the following season and they need support
24:42
through that. And with fair trade with a
24:44
minimum price and the premium, they're really important
24:46
tools. And we're seeing how that's being used
24:48
for investments on farms for alternative
24:50
crops or more sustainable agricultural
24:53
practices. Really look for
24:55
a price promise, really understand what a
24:57
company says they're paying their farmers because
24:59
that's what really matters for a farmer's ability
25:01
to respond to climate change. But what have you
25:03
learned from your years at fair trade about how
25:06
consumers deal with all of that? Because actually when
25:09
you go and buy a chocolate bar, it's normally because you're
25:11
quite packish and you're on the way from somewhere to somewhere
25:13
else or you want to treat and you're not really, you've
25:15
not got like a Faisal Islam style spreadsheet in your head
25:17
with all that stuff in it. So what have you learned
25:19
about how to get people to care
25:21
about that? Normally we, from a fair
25:23
trade perspective, actually what we find is that
25:25
the climate crisis and the lack of supply,
25:27
it's there. But in thinking, as you said,
25:29
until the product disappears, until there's no bananas
25:31
tomorrow, it would take a long time for
25:33
people to really truly understand the vulnerability of
25:36
these products from a climate change perspective. I
25:38
think from a fair trade side, what we find
25:40
really resonates is when we're able to tell a
25:42
shopper that if they purchased this chocolate bar, they
25:44
supported a mother to send their child to school.
25:46
And it's really the family and the human element
25:48
that for fair trade, we find really resonates to
25:50
say, you could buy this chocolate bar, have a
25:52
delicious snack, and you've supported this family. Actually
25:55
the climate angle, it's taking a longer time
25:57
to help shoppers understand. There's very real impact.
26:00
to what they buy and the price they pay, somehow
26:02
there's still a bit of a disconnect there. So really
26:04
for us, it's the human element that works. Okay,
26:06
Elizabeth, you've had a bit of time to
26:08
think what would be a climate-friendly Easter egg?
26:11
Or you can answer that in the abstract if you want. Well,
26:14
yeah, I mean, I think I've been talking a
26:16
lot about sort of food poverty rather than Easter
26:18
eggs. But in terms of Easter eggs, I think
26:20
it's very much what Anne is saying, you know,
26:22
just, we need to be more aware of what
26:24
we're eating and how we're eating and how that
26:26
does affect. And chocolate's a tricky one because, you
26:29
know, sort of historically, farmers have expanded
26:32
into primary forests to grow
26:34
cocoa. And now they're sort of running
26:36
out of space there. And so there's
26:38
a question of how do we support
26:40
farmers? Because we're talking about chocolate and
26:42
it's fun at Easter to have an
26:44
Easter egg. But the livelihoods of the cocoa
26:46
farmers are really important as well. And
26:49
the economy, for example, in Ghana, cocoa
26:51
exports are incredibly important. And so if
26:53
it's, we can sort of joke about
26:55
eating Easter eggs and stuff. But actually,
26:57
this is an important part of the
26:59
Ghanaian economy and food security for those
27:01
cocoa farmers, maybe some of them benefit
27:04
from the higher prices, but maybe some
27:06
don't. And if we're not protecting the
27:08
soils, you know, there's a question of
27:10
the future of cocoa. And cocoa is,
27:12
the cocoa plants are sensitive to climate
27:14
change, they're sensitive to climate. I mean, not to
27:16
end on a really kind of dramatic
27:18
note, but is there a world where there
27:20
is no cocoa anymore? Because we've basically mucked
27:22
it up. It'll be more expensive, I
27:25
think, and harder to find in 2050, even
27:27
if we do achieve on it zero goals.
27:29
So they'll be remaking Wonka as a horror film. Yeah,
27:33
it also sounds to be a very specialist type of
27:35
cocoa. So there's a lot of Latin American fine flavor
27:37
cocoa that's potentially not as vulnerable to the climate change
27:39
you've seen in West Africa, but then what has that
27:42
meant for the livelihoods of two thirds
27:44
of the world's current cocoa production? So I think
27:46
there's some very real human consequences too. Yeah, Elizabeth,
27:48
thank you very much. Thank you. Anna, thank you
27:50
to you too. Thank you very much. Thank you.
27:52
And whatever you're doing over the Easter weekend, whether
27:55
it's celebrating Easter or celebrating something else, or maybe
27:57
you're working, I hope it's okay. And
27:59
we'll be back. with another newscast. Oh, when is
28:01
the next one? Oh yeah, it's me, Chris
28:03
Mason, Alex Forsythe and Henry Zephman, all together
28:06
actually for the first time, talking about all
28:08
the elections that are happening on the 2nd
28:10
of May. So a very varied diet for
28:12
newscast listening. What was the next one?
28:16
Hi. Newscast. Newscast from the BBC. Well,
28:18
thank you for making it to the end of another
28:20
newscast. You clearly ooze
28:23
standard for the next 2 years. Thank you
28:25
for watching.
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