Have you ever heard of the field of dreams concept? You know, “build it and they will come.” If that is your answer to building a robust online engagement platform, you are in the wrong business.

The Board Chairman of our company shared some valuable insights with me when we first launched Next Wave Connect and started talking about the buzz word of “engagement.” It’s something that I have to ask myself daily and now, I’m passing it on to you in hopes that it can help create a firm foundation as you are making your digital mark.

How Can You Make The Platform A Have To Have Instead Of A Nice To Have?

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