Nicola Morini Bianzino, Global CTO of EY, with NFT Pro CEO Christian Ferri
Nicola Morini Bianzino, Global CTO of EY, with NFT Pro CEO Christian Ferri
Nicola Morini Bianzino, Global CTO of EY, with NFT Pro CEO Christian Ferri
Nicola Morini Bianzino, Global CTO of EY, with NFT Pro CEO Christian Ferri
Adam Conner: Welcome back to NFT C Suite, the show where we learn how brand innovators are leveraging NFTs. Today, we have a fireside chat and a monumental meeting of the minds. We're joined by EY Global CTO, Nicola Morini Bianzino, in concert with NFT Pro's CEO, Christian Ferri.
It's no secret that enterprises are moving fast to adopt NFT technology. Let's be clear, if you're a brand leader listening to this, all your competitors are thinking about it. But there are many yet unanswered questions about where the true enterprise value is. Today, we attempt to get some answers specifically around brand risk, the pull-through of value added beyond the digital asset itself, and we explore what the biggest potentials of the technology are. Pay attention to phrases like, NFT as a service, or NFRs, non-fungible records.
This is Nicola Morini Bianzino and Christian Ferri on NFT C Suite.
Hosted by Adam Conner. NFT C Suite is produced by Authentic Avenue.
From The Podcast
NFT C Suite
NFTs: a wild, wild west within an already white hot crypto landscape. As billions in capital pours into the technology, the question remains: will this hype persist? Or is this all just hot air? Overhyped Regardless of the latest animal picture craze, the truth is that the NFT is a great way to build community, to build a brand, to build loyalty. We foresee a future where every brand must have a strategy around them, and that we're only scratching the surface of their true enterprise value.But: what does an enterprise NFT strategy look like? What does its structure look like? Who does it serve? Where should it meet the consumer? When might we see it proliferate? And, perhaps above all: why?Quite the question queue. We're here to get the answers.On NFT C Suite, a podcast by NFT Pro, you'll hear perspectives from business leaders across the globe to speculate on what the world's most forward-thinking brands are thinking about one of the world's most forward-looking technologies.And, as an added bonus: you can feel free to right-click and download this show whenever you'd like.Hosted by Adam Conner.NFT C Suite is powered by Authentic Avenue.Join Podchaser to...
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