Presented by Art Of Sport – https://ArtOfSport.com/NiceKicks
NBA All-Star DeMarcus Cousins discusses his new shoe deal with Puma, how he plans to stand out on the court and why he clowned KD's shoes mid-game. Later, Matt Halfhill and Nick DePaula analyze Puma's NBA re-launch so far and the brand's potential ahead.
0 – Intro
1:24 – Art Of Sport
2:10 – DeMarcus Cousins interview
5:00 – NBA's new color rules
8:13 – @PumaHoops Marketing
9:28 – “Wouldn'tna happened in the Pumas”
10:13 – Matt & Nick analyze Puma's re-launch
12:22 – Pulse on Puma from players
14:51 – Halo effect on Men's business
20:23 – Is Basketball a declining category?
23:12 – Puma not doing a signature shoe
32:02 – Impact of Jay-Z
33:57 – What do we want to see next?
38:52 – Branding & color approach
42:40 – Top 2019 Sneaker free agent targets
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