0:06

Are you ready to jump start

0:08

your next big idea than welcome

0:10

to the Niche Pursuits podcast? It's

0:12

all about helping you find your

0:15

niche, getting the motivation and strategies

0:17

you need, and growing your ideas

0:19

into something real. How.

0:31

Does a writing specialist use his

0:33

skills to grow multiple as Ceo

0:36

focus businesses in two days? Online

0:38

landscape. I think

0:40

it comes down to like what, what

0:42

are you good aerobic? what's your work

0:44

competence My main thing is writing an

0:47

essay of newsletter. I guess what I'm

0:49

really trying to do is. Find

0:52

services or have products

0:54

and at my readers

0:56

resume and can purchase.

0:59

We have a returning guest on the

1:01

pod to share tips on how to

1:03

grow a newsletter, h Domains, Partnerships and

1:06

more. Definitely consistency is

1:08

important. That's the hardest thing is

1:10

to just sit down each week

1:12

do the work but I really

1:14

think it it stacks up getting

1:17

ready to find generic okay with

1:19

this sort of thing. Resumes this

1:21

gives me a lot of responses

1:23

are like doubled down on them.

1:26

I definitely learned a lot kind

1:28

of what not to do but

1:30

overall I that you are. Welcome.

1:36

To an exclusive interview on the

1:38

Nets Pursuits podcast with Sean Market.

1:41

Bring your of the Ring Theory

1:43

newsletter and strong advocate for doubling

1:45

down on your strengths. Enjoy! Hey.

1:49

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3:08

All right, welcome back to that it's

3:10

proceeds podcast my name is Jerry Bomb

3:12

and and today we're joined by some

3:14

Marquee with are ranked theory.com side Welcome

3:16

Aboard. Having. Served me. It's

3:19

Azhar we have a repeat just in the house.

3:21

Were taught me beforehand. You were last on the

3:24

podcast before I hosted, so probably I guess that

3:26

puts us at three plus years ago, but I'm

3:28

welcome back. Your first episode is really really great.

3:30

will get that included in the show notes, but

3:32

I'm to be catches up the zebra. Gotten a

3:35

lot of new listeners since then and and for

3:37

certainly for people who did listen that first shown,

3:39

wanted to see what's going on. Maybe bring us

3:41

up to speed on who you are, what you're

3:44

involved with, Yeah. So.

3:47

I started doing as Ceo

3:49

and Twenty eleven. Backward.

3:51

It was easy. And

3:55

just tried a bunch of affiliate

3:57

sites sell it that you know

3:59

back. The exact match. Days.

4:02

Like I think one of my sights

4:04

was helmets for sale.net. We. Can

4:06

kind of like bench your had a couple

4:08

that exact match domains as well. Yeah,

4:11

that does. Definitely the the

4:13

thing at the time ah

4:15

Sienna to brothers kind of

4:17

sites but that yeah I

4:19

I. Moved. On from

4:21

there and tried to do my own

4:23

agency which failed. And

4:26

then I started working for a Smash Digital. It

4:28

was a cotton at the time, but on. That's.

4:30

What they're called now cabs. Jamison

4:32

is pretty well known in the

4:34

community. Ah, helped lead as Ceo

4:36

there and actually quit there in

4:38

about twenty eighteen and I went

4:40

to work for Siege Media for

4:42

like two weeks. Not

4:45

not a good set a good

4:47

are you know corporate culture gonna

4:49

guy? I guess. But.

4:52

I. Was can it's you know

4:54

for the whole time messing around with

4:56

affiliate sites and. that that

4:58

January a plane eighteen one of my

5:01

sights in the Cbd nice started to

5:03

take off and then in March it

5:05

really took off as printing money were

5:07

doing like. Fifteen Hundred

5:09

And Twenty Five hundred a day

5:12

in Cbd affiliate? Wow, I'm. It

5:14

was a while couple of months who I

5:16

outrank. It's doesn't back when you could wreck

5:18

first for ah, you know that the main

5:20

key word as a featured snippet. And

5:23

also the first organic result so double

5:25

dipping to good good old days. Someone.

5:28

Approached me and I saw that site and I'm

5:31

than I just kind of kept rolling I in

5:33

the cannabis nice I was doing. Like.

5:36

How to grow cannabis Type. Keyword:

5:38

silly stuff doing really well and

5:40

silver. Twenty Twenty December Update: When

5:43

I get crushed, I lost like

5:45

ninety nine percent of my traffic.

5:48

And. I

5:51

kind of as.a couple sites going on but that

5:53

was the main ones and I kind of moved

5:55

away from a silly at sites. At.

5:58

That point and and kind of wound. Down

6:00

My my big area of

6:02

expertise is. A. H Domains.

6:05

I. All of these sites

6:07

day except for one will.on H

6:10

domains and to use that to

6:12

really. Skill. Up in.

6:14

You. Are still? It's like that Rank is

6:17

magnificent. Let me I guess

6:19

ask you From the outset we got okay

6:21

you're involved in something things now that we're

6:23

going to. I think this is gonna be

6:25

such a fun episode for but Im listening

6:27

because there can be something for everyone. Arm

6:29

and you talked a lot about each domain

6:31

from the your last interview and what it

6:33

would like work that would you seen as

6:36

age domains role nowadays. For.

6:38

Whether we're talking about starting a new

6:40

site or something else, something different with

6:42

the role of age domains with website

6:45

building nowadays. Yeah.

6:48

I think they worked really great. still

6:50

ends. You can see that reflected in

6:52

the price. Damn, it's not easy to

6:54

to pick up a message to mean

6:56

for teeth in a back in the.

6:59

Twenty nineteen, Twenty twenty period.

7:01

You could get a like

7:03

a solid the or fifty

7:05

plus with a bunch of

7:07

nice relevant. Rate. Referring

7:09

domains for like. Low.

7:12

Thousands maybe? And now that's like the

7:14

twenty. Now the dollar name. Okay, So

7:18

it it's I mean. It's

7:20

hard to pick them up because they work so well.

7:23

that's why the that's what. They're so competitive. Ends

7:26

yeah it's It's a great way to start.

7:29

You have some of from capital and I

7:31

think there are some things that are different.

7:33

I don't have the wanna. Really?

7:36

Go into that about how I would. Deal.

7:39

With age domains these days it's and that we

7:41

could get to. but did they definitely still work?

7:44

Yeah, me love comeback. I've got a guy note

7:46

on it and maybe let's come back to it's

7:48

Ahmed. Maybe tell us where you're at right now?

7:51

You can s p that a bit about how

7:53

you've moved away from a from a couple things

7:55

were what's going on right now at recording early.

7:57

Two thousand Twenty Four. Yeah.

8:01

My main thing is writing an essay

8:03

of newsletter. Called.

8:05

Ring Theory I. You

8:09

know, do some sponsorships here. They're not

8:11

a big part of my income. I

8:13

really love writing it. people seem to

8:15

love it and I guess what I'm

8:17

really trying to do is. Find.

8:20

Services or have products that

8:22

you know my readers. Resonate.

8:25

With and and can purchase more so

8:27

than building out a lot us in

8:30

a like having a huge portfolio sites

8:32

or something. So

8:34

you know we we do

8:37

some agency related stuff as

8:39

specifically around strategy consultations and.

8:43

Yeah. That's that's my main income source at the

8:45

moment. Like. Like riding the domain trying

8:48

to get our newsletter, trying to get. Some.

8:51

Agency points. So

8:54

let's talk about newsletters. They're certainly talked about

8:56

a lot. I think a lot of people

8:58

that have heard that well be in a

9:00

space where a newsletter feels like a good

9:03

both on right like the when you first

9:05

hereby like I have a website said I

9:07

both a newsletter honor. I have a business

9:09

like a local business or I've an agency

9:11

should. I bought a newsletter under that you're

9:14

doing it as the primary driver. Of

9:16

what you're focusing on that like talk. what

9:18

a difference is in using as a bolt

9:20

on and why you're talking out why you're

9:22

doing it as a primary driver of where

9:25

you spend your time energy. Yeah

9:27

I think it comes down to like. What?

9:30

What Are you Good Alec? What's your

9:32

core competency? And for me, It's

9:35

writing, which is the you know. Kind

9:37

of unfortunate since the whole internet seems

9:39

to be swinging toward video. I'm not

9:41

sure I'd on video. Not great on

9:43

the spot. But. I'm

9:45

a really good writer and so

9:48

it just makes sense to me

9:50

to. Your

9:52

of I'd invest a lot in that

9:54

and you know that you can say

9:56

okay the you have your own newsletter

9:58

like. You. Know you. That lit, it's been

10:01

said a hundred thousand times. Like, you own

10:03

your newsletter, You don't own your Twitter audience.

10:05

Your Facebook got it. So. That.

10:07

Like all that adds up in my opinion,

10:09

to be like newsletter is a valuable place

10:11

for me to. Say.

10:14

What I think of what I care

10:16

about I'm and have an audience and

10:18

cages and then you know if you

10:20

you have a nice cider, a you

10:22

have a brand or whatever you. You.

10:25

May be aren't putting all of your

10:27

energy into a newsletter because you're trying

10:29

to rent for the keywords the you're

10:31

trying to. You know? Make. Euro

10:34

Tip Talks. On.

10:36

Point or whatever. so as the I

10:38

think he just comes down to what.

10:41

What's. The thing that you're gonna focus on

10:43

where you good. I

10:45

still think I've not heard that brought up. I think

10:48

you bring up a really good point that. Riding

10:51

his core to website building.

10:54

Creating. Content. The people resonate with that connects

10:56

with people and you're right. A lot of what's

10:58

happened with the Serbs with Google the last

11:00

couple years has attended that Ted Drive a

11:02

lot of writers away thinking like oh man, what

11:04

do I do with my time and energy

11:06

And a lot of the encouragement is you

11:08

need to be on video and lot of

11:10

you are. So I want to be a video

11:13

I want to be writing. I want to

11:15

be on the other side of the screen

11:17

So I think that's. A Really

11:19

compelling. It's a really compelling point, so

11:21

I'm I hope people can have heard

11:23

that now if. I guess why

11:26

this shift to riding a newsletter and

11:28

some of your other projects from building

11:30

affiliate web sites. And I think from

11:32

what you said that started Ali back

11:34

in like twenty twenty and beyond. this

11:36

isn't a recent adjustment you've made, but

11:38

again, like a listening might be having

11:41

the same questions, the same thoughts about

11:43

sixteen where they're focusing, why did you

11:45

shift your focus and how that develop

11:47

over time. Yeah.

11:49

So I I started writing. About

11:51

Aids domains and twenty nineteen and as

11:53

far as I know, not a lot

11:55

of other people are reading about that

11:57

like that came later like I would.

12:00

It wasn't like super mainstream at

12:02

that point. And

12:05

I just sort of started doing it for

12:07

fun cause I'm just kind of under about

12:09

the mean like I just like that's how

12:11

I got into age amazed I just like

12:13

domains and I can't stop buying them and

12:15

and so I started building on them. It

12:17

was like oh. There's. A whole

12:19

thing. I'm so yeah. I started

12:21

in two thousand and eighteen just

12:23

reading about Aids domains. There wasn't

12:26

a lot out there. I partnered

12:28

for a minute West I enter

12:30

Rosemary. Who is the

12:32

owner of Media Options his days

12:35

and great Domain Broker their The

12:37

Destiny Brokers. As

12:40

so that really helped me. kind of.

12:43

And until. I. Guess legitimize the

12:45

news letter writing for a bet. It was

12:47

like a paid product for a while but

12:49

just wasn't the right thing to be focusing

12:51

I guess for him so we can have.

12:54

Parted ways of you know was. Was.

12:56

Friendly, nothing with says no drama there.

13:00

And then I just kept. Writing. I

13:02

I. I had swung between charging

13:04

for the newsletter and not a

13:06

bunch and I settled on not

13:08

charging for it because I'd rather

13:10

have more readers then gonna limit

13:12

that you can have. I mean

13:14

what when I write newsletters isn't.

13:17

Five six hours of writing work like I

13:19

don't want that to be behind a paywall

13:21

that only a small number of people read

13:24

Mineral have you know, a huge Ezio influence

13:26

or audience to really make that of a

13:28

no brainer. How have you

13:30

grown the newsletter? How is that? Like Ebdon

13:32

flowed, it sounds like you've gone back and

13:34

forth. a lot of models that perhaps a

13:36

lot of people would be. think about any.

13:39

I don't have like a little small newsletter

13:41

as well that I just started last year

13:43

and these Rothys I still like a good

13:45

to ask you. They like all the questions

13:47

I've had in my head for the last

13:49

nine months or so as I've been building

13:51

that you know charge or don't charge how

13:53

you get new readers arm you know and

13:55

how do you find the the ability to

13:57

balance getting new readers up against writing com.

14:00

That every week or every month for how do

14:02

you settle on a Cadence South thing with these

14:04

are all the question I bother me. Start with

14:06

how have you grown though has how are you

14:08

focused on trying to go list what worked? what

14:10

has he may be adding he you can share.

14:13

Yeah, I'm. Like being.

14:16

That there's a lot to be said

14:18

for being consistent. When I'm consistent, everything

14:20

goes up. and when I take a

14:22

couple months off as I did in

14:24

the past, side tracked this anymore. Him:

14:27

He. Would go down of be harder

14:29

to can get them momentum back and

14:31

ask for me I think. Prior.

14:34

To the Twitter Changing Hands

14:37

I I drew a fair

14:39

amount of subscribers on Twitter

14:41

on I don't think I'm.

14:44

I'm I'm not the target. Writer

14:48

on Twitter these days to have it really.

14:51

Tempted to to grow and to get out

14:53

there in I think a lot of like

14:55

I don't know. In engagement

14:57

baiting or something is is the

14:59

way a lot of people really

15:01

you know talk about their ezio

15:03

highs and get a lot of

15:05

attention. And dad. That's. The

15:08

an omelet? Quiet or so. I

15:10

used to grow it a fair amount on twitter

15:12

have none of looking more with the main. Growth.

15:15

Channel is these days, but in the

15:18

past that's worked on. Word of Mouth

15:20

has been pretty solid cause I think

15:22

you've read a few of my menu

15:24

for this. Kind of weird and yep,

15:26

kinds of your forties. Yeah, quirky and

15:29

yeah, yeah, so so the people tend

15:31

to kind of share. that. And

15:34

as I guess that and that and

15:36

podcast like this. People.

15:38

Discovering because I'm not in. I cannot that

15:40

myself after all. For. That most

15:42

of the house groom. You. Mentioned

15:44

as we're preparing for the interview,

15:47

the Racks bought a newsletter. Ah,

15:49

I'm and I mean there's a

15:51

market for everything, right? Ah, but

15:53

there's a market for newsletters. especially

15:55

with yeah, now some of the

15:57

big big big newsletters saleen of

15:59

late. Over the past couple years

16:01

and stuff on our up he tells more

16:03

about that story. Yeah.

16:07

I just. I

16:09

think I was reading. These

16:11

could use do you use ie.com it

16:13

a newsletter in there like hey there

16:16

that as he and his letter for

16:18

sale this was. Last May

16:20

I think. So

16:22

at at the time I hadn't been taking

16:24

it super seriously, writing reading a newsletter to

16:26

kind of searching for what to do next.

16:28

you know, like an on again off again

16:30

thing and I was like Id to get

16:33

back into this. I'm in a make a

16:35

commitment and in April of last year I.

16:38

Said my do two months of daily

16:40

newsletters on the sub Second A on.

16:42

so I did that. It went pretty

16:44

well as like I'm I'm ready to

16:46

really. Get. involved in so

16:48

I saw that listing. I I

16:51

took the down choir.com and it

16:53

was the weekly as ceo.com. Tell

16:57

casket at the as a lot of

16:59

people might have might have heard of.

17:01

it is assist. The

17:04

started during coded and it was like each

17:06

week it's like years. The. The.

17:08

Best article of the week and a couple

17:11

other interesting things and you know that was

17:13

it. And as like as. A

17:16

You know if a fellow kassa

17:18

my train acquire this and you

17:20

know integrated into my newsletter and

17:22

and you know the the purse

17:24

subscriber. Rate. Was criticizing

17:26

a part for like. Three.

17:29

Dollars per subscriber. Ah, which seems

17:31

Elissa that time to be like

17:33

the industry standard for like trying

17:35

to. Pick. Up News has got

17:37

Rizvi ads or whatever. So

17:40

yeah, I purchase that and I

17:42

integrated it with my newsletter. Like

17:45

that. June and I definitely learned a

17:47

lot. kind of or what not to

17:49

do. But overall it and you know

17:52

I'm happy with the purchase. A think

17:54

that's a decent way to grow Newsletter:

17:57

It's. Funny because I mean a lot of people will

17:59

start a web. Right right and then use

18:01

and eight domain and maybe merge that to

18:03

their website or three. Oh, and redirect similar

18:05

to the website as I'm sure there's some

18:07

differences, but it sounds a little bit similar

18:09

when you buy and acquire a newsletter and

18:11

and can emerge at him with your newsletter.

18:13

Know that. Yeah that

18:16

there's a lot things to consider like it. I

18:18

mean it just feels really fraught like ah, these

18:20

people like they didn't sign up to hear from

18:22

me and my dumb you know antics like. How

18:25

am I gonna convince them to

18:27

stick around? And yeah there,

18:29

there's a definite learning curve there.

18:33

A lot of people will grow. Newsletter with

18:35

like a free be a downloadable like something

18:37

that I'll give you this in exchange for

18:39

your email address and hopefully than I can

18:41

kind of win you over with like a.

18:44

An auto respond or sequence of my best content mean

18:46

this is not the only way to do about. This

18:48

is another way to get new people to be played

18:50

around with that at all. he tried that. Any thoughts

18:52

on that. Know. I

18:54

may I probably should like the

18:56

one of the. Kind

18:59

of like recurring storylines of my.

19:02

Journey. Is I don't do.

19:06

The best practices all the time. Probably.

19:08

For the worse. But like you it it makes

19:10

what I end up. Working

19:13

on kind of unique. But

19:15

no, I've never done. I probably should. I

19:19

say like that it makes sense to do that

19:22

in and like run ads against said Geico. Here's

19:24

the thing you want. I made it. can can

19:26

write met him and stick around but. Ever

19:29

done that yet? While

19:31

I'm instead of the flip to it would

19:33

be little I will say that you don't get

19:35

necessarily as high as I is as high

19:37

very like an engaged last are my bad so

19:39

items which he said. so everything's we're trying

19:41

but not everything is, we're sticking to you. Are

19:46

you have? You stayed focused on each domains. With.

19:48

The newsletter could that was the original

19:50

reason and original kind of i'm cadence

19:52

with it with the content right? Is

19:54

that something you broaden? Doubt I'm gonna

19:57

go more broad as he our even

19:59

outside of us. Are you stuck with in

20:01

that lame? Yeah

20:03

I. I. Started like

20:05

here's the you know. Ten

20:08

domains I would buy this week at auction. That's

20:10

gonna happen is that are started. Here's what I

20:12

would do with that. Here's what's valuable his the

20:15

winter has of of us and then that became

20:17

like. It's. Not everyday that a

20:19

lot of people were doing that like

20:21

here's the best domains it in. Odis

20:23

came on the scene and everybody is

20:25

promoting Otis, you know? So I moved

20:27

away from that. My.

20:30

Writing style is sort of. Kind

20:33

of sarcastic. kind of like everyone's

20:36

and on the joke to them.

20:38

Yeah, no. I

20:40

don't know south the that is to

20:42

say. I moved away from. Really?

20:45

Like here's how to do as the oh

20:48

here's how to do this. think of a

20:50

bar and now it's like taking a couple

20:52

of stories that are in the news and

20:54

like writing. My. Reaction to them.

20:57

This is why it's important. This is a white stupid.

20:59

You know this is what you can learn from it.

21:01

This is what you should ignore. Kind

21:03

of my take on it. So it's almost like

21:05

ab. Know like

21:08

like tantalizing or renting against

21:10

the. Did. Se or

21:12

headlines. Are

21:15

just want to pull any

21:17

insights you have from. Like.

21:20

Your newsletter journey which is really gone three

21:22

four years. If you look at it now

21:24

what are you know? What are just some

21:26

some from the top things you've learned from

21:28

the different parts of the news letter of

21:30

the last three or four years and again

21:32

I'm thinking about somebody who is really thinking

21:34

about making a dollars and of a newsletter

21:36

in this calendar year. You know someone who's

21:38

trying to learn from you about some of

21:41

the ups and downs you've had. Just may

21:43

be any insights you can give those people

21:45

that that are thinking about a newsletter and

21:47

trying to have turned that may be skipped

21:49

summer mistakes that are. Out there or or

21:51

or try to get to the I'm the things

21:53

that really help influence it's growth. I'm

21:56

definitely consistency is important. That's

21:58

the hardest thing. Is

22:00

to to sit down each week and do the

22:02

work. But I really

22:04

think it it stacks up and becomes

22:07

exponential over time. The

22:09

other thing I would say is like. Learn.

22:12

All the best practices so that

22:14

you know what to break or

22:16

how you're breaking it and how

22:18

you being unique by doing that

22:21

you know. A

22:23

lot of people you know, like you're saying i

22:25

go have a have an offer and and you

22:27

know convince people have a welcome less than all

22:29

this stuff. It's

22:31

like I know I'm not doing that and I'm

22:33

doing this other thing and. Maybe.

22:36

It doesn't help me grow as much, but

22:38

like as soon as you get the welcome

22:40

email for me, it's it's weird and you're

22:42

like oh, that's interesting I get it just

22:44

stands out. Ah, I

22:46

would say. I

22:49

mean this is my opinion and I guess

22:51

I'm pretty biased, but like. I

22:53

see a lot of people may looking

22:55

down the barrel of a I Newsletters

22:58

newsletters written by a Ice There's so

23:00

many newsletter that they're like why why

23:02

would anyone read your A I summaries

23:04

of the news you name mean like

23:06

at I'd just like if you think

23:09

about from from the point of view

23:11

if someone that has you know they

23:13

get ten do letters a weaker. Fifteen

23:16

a day, or whatever number like. Like.

23:18

Why why would they read yours? I think

23:20

you have to be able to answer that.

23:22

Maybe not at first like you know, I

23:24

didn't come at the gate like out. this

23:27

is the best thing. It's super unique and

23:29

was gonna love it, but like you know,

23:31

you read it a bunch and you're like,

23:33

okay, like this sort of thing resonates with

23:35

people and this gives me a lot of

23:37

responses. So what? Kind of doubled down on

23:39

that. And. And so damning. Like anything

23:41

you do it a bunch of and you can.

23:44

Find your way and. You

23:46

know the your early work you look back and a

23:48

couple years you're like earth. Like. As

23:50

as I am flat I'm not writing

23:52

bad him were so you know you

23:54

You can see your self improving. On

23:58

Saturday the way I read we were

24:00

recently moved our my little email less

24:02

from Miller Light over to Convert Kitten

24:04

so he had like looks are a

24:07

lot of your the emails. To

24:09

figure out the format, Email that boy.

24:11

It's only been nine months and I've

24:14

already feel like my first emails were

24:16

garbage. Anyway, I digress. arm let some.

24:18

If we can't like I want to

24:20

sure to get a little bit your

24:22

thoughts on each domains and say i'd

24:24

I'd do I transitioned just a bit

24:26

to hear about that. I mean I

24:28

I if if you seamless plug. Whereas

24:30

you haven't listened to sounds first interview

24:32

it really is like an eight is

24:34

the on H domains and I feel

24:36

like a lot of it still applies

24:38

I'm I I listened to open a

24:40

red at the the recap email or

24:42

up some page on and it's proceeds

24:44

podcast about it of in preparation and

24:46

I feel like it's still a really

24:48

good eight as the on how to

24:50

use age domains to start and build

24:52

and potentially flip web sites, how to

24:54

merge them to gather all that sort

24:56

stuff. I mean what's changed about each

24:58

domains of the last. Couple of years if

25:01

anything, and maybe let's use as a springboard

25:03

into talking about each domains at it this

25:05

year and beyond. This

25:08

This is. Mostly an anecdotal

25:11

like just from observing things,

25:13

but. The. Way that like

25:15

the biggest seems. That. I'm

25:17

doing myself is I think

25:19

the days of doing a

25:21

bunch of redirect chains are

25:23

coming to an end or

25:25

had ended. I've messed around

25:27

with it a bit and

25:29

the haven't seen any real

25:31

success doing that. I've seen

25:33

other sites talk about how

25:35

they. Aren't having

25:38

success with the As he used to be

25:40

Like it A Habit domain. You build it

25:42

out for three months and you redirected to

25:44

your main site or that becomes your main

25:46

site and then you buy another H domain

25:48

to redirect that he can stack up these

25:50

referring domains. but. I. Think

25:53

there's a certain kind of. Signal.

25:56

That that's can. Produce.

25:59

An A. Why isn't. Something.

26:01

That was picked up on at first, but

26:04

I think these days it can be like

26:06

you know if a site like Forbes or

26:08

something and. Vr. One million

26:10

can have a bunch of redirect

26:12

coming in. Whatever. But

26:14

like if you're d r ten site with

26:16

like. Forty. Pieces of content

26:18

has three like domains being redirected

26:21

like. That that

26:23

doesn't make sense in like

26:25

a real world use case.

26:28

So. For for me like.

26:31

My advice would be by and

26:33

age domain or an expiring domain

26:35

that's already a good brand and

26:38

that's gonna be expensive because good

26:40

domains. Go. For thousands of

26:42

dollars even with no Se. Oh. Yeah.

26:44

No authority to speak of. so finding one

26:46

you can really built a brand on. That.

26:49

Has also like a bunch of

26:52

nice relevance authority. This

26:54

expenses that really itself. It's a

26:56

lot harder to to have some

26:58

success there. Exists. Or

27:00

so if I were paraphrasing age domains

27:02

for new projects. still seeing a lot

27:05

of success. And we

27:07

can talk more about it. But age

27:09

domains to redirect to a current project

27:11

or current site outside of super high,

27:13

the are sites that are already ticking

27:16

on their own. You're. Not seen

27:18

at were quite as well Now. It's.

27:21

Would you do? You mean he said you're

27:24

moving away from affiliate. Sides. With

27:26

a human. Just as expense righteous because the

27:28

East cost two thousand dollars to buy in

27:30

his campaign. That was awesome And add twenty

27:32

thirty forty thousand and I seen you share

27:35

some of that like crazy som. Er

27:37

och, since on go daddy like you're saying

27:39

some that are over six figures. Ah,

27:41

I'm and at I mean I agree to like

27:44

the even three or four years ago that would

27:46

just be insane. But

27:48

on the tents are still working. If you

27:50

do have the budget to say say you're

27:52

going to invest in a new website, Your

27:54

build new website and you want to earmark

27:56

twenty or thirty thousand dollars or even a

27:58

little less. You can. In a good deal like. Are

28:01

all the basic tenet still working the same way? I'm

28:03

in terms? Are you build it. Yeah,

28:06

I would say so. I think the main thing that's

28:08

changed and in one thing, this kind of. Turned.

28:10

Me off as affiliate is. I mean just

28:13

just the way the Serbs have gone. You

28:15

know, if you look at who's ranking for

28:17

affiliate at keywords, it's not. Affiliate

28:19

sites. In increasingly that's true.

28:22

Like there are some exceptions here

28:24

there, but like these huge media

28:26

sites that they're really started in.

28:28

Late. Twenty Twenty. That. Nice

28:30

off. You. Know that

28:32

the are all these and magazines

28:35

in these companies sites Ranking for

28:37

like Best Testosterone, Best C B

28:39

D Like all these really historically

28:41

valuable affiliate keywords and that's just

28:43

gotten i think worse and worse

28:45

from an essay of point of

28:47

view or in Philly markers point

28:50

of view. And and now. Like.

28:53

Me Personally, I wouldn't start.

28:57

A new project that is planning

28:59

on being an affiliate site or

29:01

and an ad revenue focus site

29:04

because every update it seems like

29:06

those sites loose and sites that

29:08

do something. Sell something

29:10

provide some service. Our

29:12

brand. Or the sites that are

29:15

winning and I think you can still take

29:17

an H domain and like really kickstarter project

29:19

by. Like. Having something

29:21

to offered building and on an age

29:23

to me. And of course there's a

29:25

thousand exceptions, but that's the general way

29:27

the tide is moving. I

29:30

wonder what's not to say that person

29:32

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I'm. Amp throw kind of random question at

31:22

you. he might have heard it already, but

31:24

it's always been in the back of my

31:26

my and I seen chatter about it I

31:28

bet. certainly. with Twenty Twenty Three behind us

31:31

and a lot of the landscape shifting types

31:33

of updates and certain movements that we saw

31:35

the you how to just reference like helpful

31:37

content updates, continuous core updates, product review are

31:39

now review updates that are now just beta,

31:41

the algorithm and other stuff changing like a

31:44

lot of people listening. You're going to have

31:46

sites that. Are. No contest

31:48

sites and affiliate sites are no longer where

31:50

they used to be rights and a lotta

31:52

talk has been about what I do with.

31:54

ah I'm what do you think of an

31:56

idea that I've seen tossed around a bunch

31:58

which is by any domain in five? The

32:00

Edo reboot it and take your content a

32:02

move it over to a fresh H domain

32:04

and try to rebuild. Did a little bit

32:06

more with the Continent place but with all

32:09

that more of an aim to be a

32:11

business and to be offering something and but

32:13

taking that continent use it somewhere different again

32:15

I'm I'm not recommending this and I'm just

32:17

asking us someone in the age domain space

32:19

like is it really did you that concept

32:21

you think or is that is that not

32:23

worth the effort. I

32:25

think it's worth it if your. Your.

32:28

Site that you had is just added

32:30

zero. Like there's nothing. There's nothing lasts

32:32

because at that point you have nothing

32:34

to lose. If my site

32:36

was working at with it was just outside the

32:39

top. The. Top Ten or something.

32:41

For the mean keywords, I don't

32:43

know that you would. Really

32:46

get a lot out of moving it

32:48

to an age domain comic restarting vs.

32:50

sixteen. Whatever the reason is that your

32:53

sights on ranking. And maybe

32:55

it's something you can't six like, you're just

32:57

competing in a space where the top ten

32:59

It's always gonna be like these medical authorities

33:01

or something and like. You.

33:03

Know that that sucks Like. I don't

33:05

know how to fix that, except for by

33:08

becoming a medical authority and investing hundreds of

33:10

thousands of dollars into content and. Links

33:12

and whatever. But.

33:15

I have heard people that have

33:17

had a site pennywise. They.

33:19

Move the content to a.

33:22

Lighter. And age the main that they

33:25

have or another project they have but

33:27

they don't redirect things one to one

33:29

which was traditionally the advice and all

33:31

of their rankings. Come. Back on

33:33

this new domain it's some Then and

33:35

Jackie Jackie Chiles talked about a lot.

33:37

Which. Is super and seen I've not done it personally.

33:39

I've heard. Secondhand: Yeah.

33:42

I guess that gets a death collect. The idea

33:44

talk about like is it the content that's causing

33:47

you not to rank and content quality in which

33:49

case often times we had to an h the

33:51

main probably wouldn't do much. is it to the

33:53

our gonna be prohibitive from you ever ranking in

33:55

which case it as a matter what to do

33:57

with your content in this matter if it's you

33:59

know. Experience of going to rank

34:01

because you don't have a D

34:03

or ninety in the medical space

34:05

or could it be a domain

34:07

level type of penalisation which ah,

34:09

does exist right? and then maybe

34:11

get enough that domain could reboot

34:13

that content. So interesting. He mustn't

34:16

Jackie Chan. You have a partnership

34:18

or community with him, don't you?

34:20

Yeah, it's sad the advise community

34:22

with okay really kicked it off

34:24

last July and work together. A

34:27

Can we talk about Community We had our

34:29

we've had a couple on the last year

34:31

that talk about who they think Communities the next

34:33

big thing I hit in and expecting by the

34:36

way or makes me sound like a like

34:38

a newscaster pets arm. but you know as

34:40

we talk about other areas to put our

34:42

time and effort. If you're if you're not

34:44

wanting to spend your traditional maybe time on

34:46

a side has a like an affiliate sites

34:48

are a member of that. Flynn from Smart

34:50

Passive Income is really bullish on his efforts

34:52

in building community and stuff. So I'm you

34:54

know what was the genesis of you and

34:56

Jackie starting the community gather. I've

34:59

kind of known him for several years.

35:03

Interacting. On Facebook Groups: where are you buying

35:05

so Insights: He's got a lot of stuff going

35:08

on. So he was. He

35:10

would pop up when I was looking to buy or

35:12

sell something. That we

35:14

never really. Made. In happens

35:16

and I. I. Don't remember exactly

35:18

how we started talking about this. I think

35:20

he saw that I was. Tweeting.

35:23

About starting my own community. Around

35:26

rent theory of a Mean on his

35:29

letter and seven and pull the trigger.

35:31

but it's something I was investing off

35:33

time into. Learning. About signed up

35:35

for take classes I treat or science.

35:37

He's got some courses on community and

35:39

he's got a private community that that

35:41

I mean as well. And

35:45

in I think he just the amazed like

35:47

hey i have this is no existing humidity

35:49

do you want to go in on it

35:52

together and and at the time So this

35:54

is maybe like. Maybe.

35:56

Like. May, mays of last

35:58

year. I

36:01

began, i really do my own thing and

36:03

then I just never said he never did

36:05

it, never pull the trigger. Ah so and

36:08

so I'd like I'd. But.

36:10

The you know? let's let's talk about this

36:12

more. Let's let's do it. So we we

36:14

chatted and it's just basically a fifty fifty

36:16

partnership. It's something that he created. An

36:19

that never really put a lot into.

36:22

So we think it was doing

36:25

like three hundred s a month

36:27

at that time My took over

36:29

and he basically said you. You.

36:31

Know handle all the administrative things

36:34

in the you know. Like make.

36:36

A trip like there's a billing era like you

36:38

talk to the person, figure it out and all

36:40

that kinda stuff and he said i'll just. He.

36:43

Promote it in my. Newsletter.

36:45

And you tube or whatever and so

36:47

that's kind of split and it's crone

36:49

really well since then. Done. Really love.

36:52

What I'm. Again,

36:55

Trying to get the mindset of to

36:57

be listening, who is a writer or

37:00

somebody put been a precise content and

37:02

is trying to understand the differences between

37:04

writing content for a website, creating content

37:06

for a newsletter, and. Running.

37:09

A A our membership. you know month

37:11

when the community I guess as a

37:13

better place what are the like? What

37:16

are the differences in how you have

37:18

to manage something like that? And I

37:20

guess I ask because in many ways

37:22

dies. Having a community mean

37:24

you have to create content for it

37:26

or is it very different from a

37:28

newsletter and a website where you're less

37:30

content creator, more curator of people's topics

37:32

in People's Thoughts. Yeah.

37:35

I A I really think it depends on.

37:37

You. Know what you've got going on

37:40

and I don't know if you're

37:42

familiar, traffic think tank they are

37:44

and humidity. and I've been a

37:46

member since he started. They went

37:48

really heavy into education, so they

37:50

the you know they have this

37:52

whole library of of educational content,

37:54

So it's really it's a compelling

37:56

reason to join. The

37:59

the main. Like Value Prop there is

38:01

like you know, hey, there's a community. It as

38:03

a lot going on but we have a whole

38:05

library of all this diverse. Content.

38:08

You can can learn from So

38:11

like that. that's one direction. Like

38:13

that's not the direction we've gone.

38:15

Ours is purely a slacker community

38:18

where we just. Interact

38:20

or day. It's

38:22

definitely you know, a different vibe

38:25

from running an affiliate site or.

38:27

Publishing a newsletter arm. But

38:32

as to what? like? It

38:35

it just depends on what you want

38:37

to buy to be. And so because

38:39

I'm working with Jackie he's very transparent.

38:41

He's very i'm He does a great

38:43

job as saying like this is what

38:45

I believe then this is what. People.

38:48

Believe in traditionally and they're wrong. And

38:50

there you know. The. Enemy

38:53

in quotes like my

38:55

philosophy is. It

38:57

is against there's you know and

39:00

so people that. That. Really

39:02

resonates with are interested in joining

39:04

and talking about that. Isn't

39:06

so and so that we have to think

39:08

about like it? You know if you have,

39:11

if you're sitting at the community like, what's

39:13

your philosophy? what's your theory? What are you.

39:15

Bringing. To these people com.

39:18

That's. You know, Kind

39:20

of at in conflict with what

39:23

other people think. That that's

39:25

one way to frame and I guess. Yeah.

39:27

Now I get it. Yeah, you have

39:29

to. A reason for people to be

39:31

there may be, and if you don't,

39:33

if you are doing a lot of

39:36

educational style content like he talked about

39:38

with the other community, perhaps having a

39:40

different take on things and people are

39:42

intrigued to come to that nearly daily

39:44

To get those press takes like that

39:46

makes a lot of sense. Yeah.

39:49

And it's like you know that

39:51

this stuff that we're sharing their

39:53

is very. I

39:56

I'd say it's like. What's. Actually

39:58

working now Mike. The whole like

40:00

as soon as Reddit sort of rank of

40:02

for everything everybody was like you know let's

40:04

talk about this. How do we had we

40:06

take advantage of that to rank staff had

40:09

as as become a part of our strategy.

40:11

What are we testing which has not you

40:13

know quite the vibe on my traffic been

40:15

tank which is now owned by some rest.

40:18

He. Notes that that's more. May. White

40:20

Hat Enterprise Focus And there's room

40:22

fat tissue for both, you know,

40:26

I'm. Partnerships.

40:29

Come up sometimes and that's a partnership you

40:31

have. Ah, like how do people think about

40:33

partnerships as they we move forward? Is that

40:36

a good opportunity for people? On me it

40:38

sounds like saying you were come on the

40:40

fence about but goes really well for you.

40:42

What things have you learned from a partnership

40:44

that can help people value eight. Perhaps.

40:47

Partner up with someone going forward with up

40:49

with a project or venture to take on.

40:51

yeah, I think was one thing that's really

40:53

important that hasn't worked out for me. Is

40:57

the scene on pointer recognizes partner with

40:59

somebody who. Is. Very.

41:02

Similar. To you in work

41:04

ethic, I think I'm the kind

41:06

of person that. Just

41:08

I want to do things like let's let's do

41:11

it Let's you know, let's not plan for three

41:13

months and have this whole thing like let's just

41:15

was his go and figured out as we go.

41:17

And Nairobi like is like that, like that, tracks

41:19

and people nuts, you know, any means are like

41:22

don't partner with that kind of person. If you're

41:24

not that kind of person, you constantly be in

41:26

conflict. I think I think that the

41:28

super important one. And and Jackie's definitely someone. That.

41:31

I think is similar to me. It's

41:33

just like. In. Of let's go let's

41:35

do the thing. Wow,

41:38

You have a lot that you've been diving

41:40

into. May be like how are we talked

41:43

about a domains ah I'm in terms of

41:45

were used to use them how use him

41:47

now how you see them now. He talked

41:49

about your newsletter and how your folks seem

41:52

to grow. That we've talked about the community

41:54

aspect and how your partner with Jackie like

41:56

Jeb you, the things that take up your

41:58

timer or your look. looking at doing

42:01

this year in terms of business

42:03

opportunity? Yeah,

42:05

I, speaking of partnerships,

42:09

have partnered with somebody to

42:12

build out a really like 10 out

42:16

of 10 top tier domain name in a

42:18

pretty lucrative space. I don't want to say

42:20

what the brand is at this point because

42:22

we're just getting started, but

42:25

it's for sure a million domain

42:27

name. And I

42:29

just, you know, they

42:31

reached out to me because I am

42:34

known in the domain investor

42:37

space as someone who has

42:39

SEO skills and, you know, they were

42:41

like, hey, I just acquired this domain. I want to see if

42:44

it makes sense to partner up. And we talked about

42:46

it and went back and forth and we're doing basically

42:48

a 50-50 split. Like this

42:50

guy brought the domain to the table.

42:55

I'm bringing the SEO and the content and

42:57

we're just going to, you know, go forward

42:59

and build it out and

43:01

see what happens. So that's

43:04

good. Oh, sorry. I was

43:06

going to ask, I didn't mean to cut you off. Is

43:08

that like what kind of what style of website is it?

43:10

Is it like a content site or is it a business

43:13

that is being launched on this age domain? Yes.

43:15

So the

43:18

obvious thing to do is

43:21

so this domain used to be a

43:23

business. The

43:25

domain by itself is really valuable, but

43:28

it also has a ton of

43:30

authority. Like it's almost DR

43:32

70 has a bunch of really

43:35

strong, real backlinks. And

43:38

it ranks for the main keyword, you

43:41

know, with an empty website, which

43:43

is amazing. It

43:45

gets about 2000 to

43:48

5000 traffic a day,

43:50

just on a dead website right

43:53

now, depending on what

43:55

Google's ranking. So like that,

43:57

that in itself is valuable. So I

44:00

was just like, man, like put

44:02

up an affiliate offer, like cash in.

44:04

But, you know, I already said like, that's

44:07

not the way to go. I think it's a

44:09

way we could go because the domain and the

44:11

brand is so strong. Um, but

44:13

what I'm trying to do is find somebody

44:16

who already has this

44:18

kind of product that we

44:20

can white label, put it on top of

44:22

the domain, because now we're a brand that

44:24

sells a product, which as I stated, I

44:27

think is a much stronger position to be

44:29

in than just a pure affiliate. Um,

44:31

we can definitely go in that direction, but you

44:34

know, I'm holding out for trying

44:36

to be a product and trying to integrate with

44:38

someone else. Cause I don't know the first thing

44:40

about the, I'm not an expert in the space,

44:42

but you know, I can, I can get the

44:44

content done, you know, I can get the, the

44:46

links. Um, all built out

44:48

and going where they need to. Um,

44:51

yeah, so that, that's a big

44:54

project. I think that's going to take a lot of time

44:56

this year. So I'm super excited about. Um,

44:58

yeah, that's, that's the word I was going to use.

45:01

How exciting. Oh my goodness. Yeah. I mean, so that,

45:03

that came about just, you know, publishing

45:05

stuff for four years, just kind of

45:08

built a reputation for myself. Well,

45:11

and that's the hidden value of say a

45:13

newsletter that perhaps is hard to put a

45:15

dollar price on. Like we,

45:17

you know, we talked about how to get new

45:20

subscribers and you know, we, we didn't really get

45:22

into monetization, but you kind of mentioned like, Hey,

45:24

I'm trying to partner up my readers with good

45:26

opportunities that I see in the space and stuff,

45:28

but the secondary benefits and

45:30

the tertiary benefits that come from having

45:32

a newsletter and even, you know, potentially

45:34

other opportunities that come along that already

45:36

have or will come along in the

45:39

future that don't even get mentioned to

45:41

the newsletter, but you know, you

45:43

get an introduction from someone who was on

45:45

your newsletter and you know, et cetera, et

45:48

cetera. So it's hard to put that in value,

45:50

but it's also important for people to take

45:52

into consideration when they invest in projects like that.

45:54

Yep. Yeah. It's yeah. It's one of

45:57

those things that you said you can't really

45:59

assign a value. to it or be like, oh, this

46:01

happened because of this. It's just like I

46:03

published stuff. I had published for the last four or

46:05

five years and now like starting to

46:08

pay dividends. Yeah. Yeah.

46:10

I've talked, I've told Spencer like off air when we've,

46:12

when we chatted about it. Like I've been hosting this

46:14

podcast for a couple of years now and we

46:16

don't really ever talk about my marketing agency,

46:19

but I definitely get the occasional person who's

46:21

like, Oh yeah, well, you know, I've listened

46:23

to you here, there on the podcast and

46:25

I follow you on Twitter and, and, and,

46:27

but really what I'm looking at is your

46:29

expertise in this SEO question, but you just

46:31

never know which connected first and how many

46:34

dots it took to connect and all that.

46:36

So anyways, just piggybacking on what

46:38

you're doing. How do you spend

46:41

your time and how do you, you

46:43

know, set your kind of, I don't want to get

46:45

too tactical on like time structuring and stuff, but I'm

46:47

just trying to understand like you have

46:49

a lot going on and they're in a lot

46:52

of different spaces, right? Like a newsletter is very

46:54

different than creating a website on an age domain

46:56

in a partnership, which is very different from running

46:58

a community, which is very,

47:00

and so how do you kind of plan out your,

47:02

your, your week or your time or how do you

47:05

think these things through to kind of get these different

47:07

things accomplished? Yeah. I'm, I'm

47:10

the wrong person to be giving good

47:12

advice here because mostly how I do

47:14

things is just reacting to whatever the

47:16

loudest, you know, most

47:18

pressing matter is historically the whole,

47:20

you know, ADHD, which

47:23

I totally have thing. But

47:25

it's, it's something I've been working on for

47:27

years to get better at. And,

47:31

and I think just that slow work

47:33

has, has paid off a

47:35

little bit and allows me to be

47:38

able to plan until like switch gears,

47:40

you know, get everything

47:42

done. I also

47:44

recently hired an executive assistant,

47:47

which helps a lot getting,

47:49

getting to a place where I can afford that

47:51

has been Super helpful. But Really

47:53

like, you know, the other side of that is

47:56

just having like being able to build a good

47:58

team. The

48:00

able to know. What? You're

48:02

good at and what you're terrible

48:04

at. I'm terrible at like really.

48:07

I. Don't know, I don't. I like

48:10

the administrative side of things, but

48:12

like remembering to. Yeah.

48:14

No I don't know testing examples but

48:17

the just by. Being. The responsible

48:19

person I'm I'm historically not great at

48:21

Adam, much better at like dreaming up.

48:23

Oh, let's do this with. Like

48:26

in. A being creative and I'm.

48:29

And. And building new products are

48:31

new businesses. So

48:33

yeah, I spend my time probably

48:35

badly. There's probably you know that,

48:38

like an engine that consumes a

48:40

lot of gas but doesn't go

48:42

very fast. I think Historically Guy

48:44

has been my productivity style and

48:46

that something I'm getting better on

48:49

because the like, If you're doing

48:51

this, many projects have to. Am

48:53

I didn't talk, ever talked about my

48:56

publishing company but I also started one

48:58

of those and it. It's. Just.

49:01

You. Gotta. Get year. Your.

49:05

Organization. Together to be able to do all

49:08

this where you won't be doing all of this. right?

49:11

right? Well I think you're doing all right. you

49:13

know? I mean if he talked about all the

49:15

different things you haven't we didn't talk about a

49:18

lot of you know the I know cause you've

49:20

shared them publicly. Zoc are just tap. Been in

49:22

yeah someone in your community for quite a while

49:24

now like you've had a lot of big axis

49:26

of the years. you know if a lot of

49:29

website accepts you saw little projects like companies and

49:31

stuff like that. So I'm. Clearly.

49:35

He said engine. the can seems lot of gas.

49:37

There's output at the end of it. You know

49:39

any. Go on. how can has estrogenic? That's kind

49:41

of that. The important thing like. Everyone.

49:44

Has to decide what sort of shiny objects

49:46

to lean into and terms of that's worth

49:48

my time and I'm going to make a

49:51

go because I don't know how ah how

49:53

much it how much you could i be

49:55

an influence vs say no to something and

49:57

same like at still a good idea but.

50:00

For. Every the right now I have to say no to

50:02

that. I think that's where the toughest things that. All.

50:04

Of us have to go through is what

50:06

to say yes you what to say no

50:08

to having multiple projects in the value of

50:10

having some diversity and having are at different

50:13

hours in the fire vs been spread too

50:15

thin and and been a no good for

50:17

nothing related. Yeah. For sure

50:19

as strongly agree with him. In

50:22

in that vein, let me ask you. Are there

50:24

any? Is there anything that you would love to

50:26

get into? right? Now because you

50:28

know the the idea is super engaging,

50:31

are attractive or something but you're saying

50:33

no to this year is. Nothing

50:37

comes to mind. mostly because I

50:39

usually say yes the details and

50:41

then I'm off of that. I'm

50:44

really trying hard to stick focuses

50:46

year. He

50:49

you know I I I think there's

50:51

a like how that is coming out.

50:53

If I'm releasing Focus is like okay

50:55

I got is publishing company we're going

50:57

to do for been released four bucks

51:00

a year and like oh what if

51:02

we really like to read novel let's

51:04

you know, shorter like oh what about

51:06

this idea So with them the idea

51:08

there's still a lot of you know

51:10

and disciplines focus but at least I'm

51:13

keeping it in the. In the

51:15

right bucket. Which. Took

51:17

a lot of effort to get to that point. Yeah,

51:20

Yeah, that makes sense. That's awesome. Awesome What

51:22

you do have a newsletter where people can

51:24

follow along with you on can you share

51:26

a little bit more about me? Wouldn't from

51:28

the So now I know it's Sovereign. The

51:30

web sites rank theory.com but sure more about

51:32

Like is what people can expect if they

51:34

do a newsletter arm. you can have gone

51:36

through a lot of that but I'm you

51:38

know like what people would who would be

51:40

best for you Know that have a person

51:42

that would be best her to sign up

51:44

and and get it and I'm any more

51:46

details yeah I'm I. I pulled the audience

51:48

and it's a lot of like. To.

51:50

Cite Builders Entrepreneurs I

51:53

think it's. A

51:55

solid read for them, but anyone really

51:57

involved in as Ceo specially if you're

51:59

like. Obsessed with that

52:01

Ceo. Are you know? there's a lot

52:03

of. A. Lot of nuances

52:06

that you might get compared to someone

52:08

who's not an expert in the space.

52:11

Yeah, it, it's mostly. I mean

52:13

at this is something I've been

52:16

grappling with Like, at this point

52:18

it's mostly entertainment with a side

52:20

of education. Ah, Good

52:22

Nevada. I mean, I

52:25

read a lot of se or

52:27

newsletters and they're mostly education. Rabies.

52:30

sometimes with some you know seasoning

52:32

of of entertainment but that's not

52:34

the main point and whenever I

52:37

try and. Never

52:39

get in my head about that like I'm

52:41

I'm not really teaching anyone anything I think

52:43

I am though. Through. Education it

52:45

just yet out his good going down,

52:48

you know, and I mean it. It's

52:50

yeah, it's fun to consume, but you

52:52

still learn something. So I've. Worked.

52:55

To to let go of having any kind

52:58

of. it's like I'm sitting down. This is

53:00

what I'm writing about. Whatever.

53:02

It is is what it is and those emails

53:04

do really well. And when I'm like I need

53:06

to like. Talk about this technique

53:08

or whatever and kind of force it

53:10

emerged those like i get No Replies

53:13

really clicks on anything so it it's

53:15

a nice feedback loop to to dispatch

53:17

and like okay this what people. Will

53:21

include that link in the in. So

53:23

now it's an damn. I mean again

53:25

authors, you're on tobacco as into the

53:27

first Woman if you want more on

53:30

each domains and just that whole strategy

53:32

cause I said it, I'm storing so

53:34

true. You know today many of the

53:36

A.that the not that. As your

53:38

changes that much really in the reality of

53:40

it like a lot of it's content length

53:42

or get technical on a law that stuff

53:44

right for an hour's remain true but I'm.

53:47

A similar tactics contains a lot but certainly

53:50

you're listening. Want a good of is the

53:52

on each domains. It's a great listen. I'm

53:54

Sean. Thanks for coming on the podcast. It's

53:56

been great to have your second time. After

53:59

keeping. On have any on some

54:01

time as you Trump's she'll have ten more

54:03

projects we can hear about next time we

54:05

talk to you as that helped not stated

54:07

very go There are things that either to

54:09

chat. Yeah, super good to

54:11

have yet and I to be taught next time. Thanks again.

54:17

Thanks. For joining us today on

54:19

the podcast. Just a final reminder

54:21

that it was brought to you

54:23

by Search Intelligence. And if you're

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He everyone thank you so much for

54:38

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