0:06

Are you ready to jump start

0:08

your next big idea than welcome

0:10

to the Niche Pursuits podcast? It's

0:12

all about helping you find your

0:15

niche, getting the motivation and strategies

0:17

you need, and growing your ideas

0:19

into something real. Everyone

0:31

welcome back to another episode of this

0:33

week in Niche Pursuits News. I'm excited

0:35

to bring some of the As Your

0:37

News that's happening this week along with

0:39

several other topics that we have to

0:42

cover, but I've got shared with me.

0:44

Juri How you doing today. Are.

0:46

Bracing myself or buckle up because we're going the

0:48

fast lane the day. While there's a lot of

0:50

needs to cover. Their. Is so

0:52

much news to cover that about half

0:54

the things actually on our prep document

0:56

we we know we're not going to

0:59

cover because these like three or four

1:01

items like it's. Just. Gonna

1:03

take that much time. I think there's

1:05

there's vibes that's getting car that I'm

1:07

shocked because it would be the feature

1:09

story another week. You know? I agree

1:11

and I just read another story anyways.

1:13

we won't go into it. There's a

1:15

lot. always changing. An Ai and things

1:17

like that that we're not going to

1:19

really get to are today because there's

1:22

such core as Ceo news happening that

1:24

I think we need to talk about

1:26

it. So of course. Stay.

1:28

Tuned after we cover the news which were

1:30

going to do here just a second Stay

1:33

tuned for our shiny object shenanigans. Things were

1:35

working on the side a couple projects we

1:37

want to update you guys on our and

1:39

then we're going to bring home with to

1:42

weird niche sites both of. Our. I

1:44

would say pretty solid today. Of

1:46

pretty solid. both both fun

1:48

ones. Are into his own

1:50

minds? Weird if you are weird nerd around. It.

1:53

Is indeed weird. They are blinds

1:55

fine in nature, but does shockingly

1:58

well. When I pulled up. The

2:00

traffic stats on this thing. Even

2:02

organic traffic from I Will Need Site. shocking

2:04

because it's like on one page site So

2:06

I'm not surprised the first time we've been

2:08

of this podcast from as a year now.

2:10

The first time where we have a site

2:12

on the weird niches that I've actually used

2:14

before. There. You go sell

2:16

know. It's. Been around the block a little

2:18

bit but it sounded dusted off and show it to

2:20

everybody again. So. Before.

2:23

We jump into the podcast. i wonder

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Okay, Let's jump into the news

4:06

because boy oh boy do we

4:08

have a lot of news to

4:10

cover. Ah I'm Let's start off

4:12

the bat with another in depth

4:14

studies that Glenn Allsop did. He

4:16

has these great studies where it

4:18

always seems like he's analyzing like

4:20

ten thousand Serbs or something and

4:22

that's exactly what this latest one

4:24

is. is us the discussion forums

4:26

dominating ten thousand product review search

4:28

results and so are also other

4:30

you're on my screen but it's

4:33

over a detail.com. You know you

4:35

can look at the Forum Serbs the

4:37

ten thousand product review. Search

4:39

results and it's a little bit of a

4:41

kind of an update. Or

4:43

in a similar vein to what

4:46

he's done I in the past

4:48

and he got it. Sucks about

4:50

what ranking now. Rates.

4:54

And the things that a ranking

4:56

now? Well we've got these huge

4:58

media Goliath says he calls him

5:00

these conglomerates right that are dominating

5:02

the Surge I engine results. But.

5:05

Read it is the clear

5:07

winner here when we look

5:09

at up handpicked product review

5:11

terms. Ten thousand. Product.

5:14

Reverts review terms and he

5:16

give some examples like Best

5:18

Electric Toothbrush gifts for best

5:20

friends as pregnancy pillow, ah,

5:22

Best Portable Easy Access or

5:24

of those types of terms

5:27

as Affiliates turns. Meet.

5:29

Read: it is just

5:31

dominating. The. Serbs the the

5:33

number one sort of. Ah

5:35

results. Ah and so he

5:37

says years across the ten

5:39

thousand search results, The discussions

5:42

and forums feature. Was.

5:44

Present in seventy seven percent

5:46

of them. And. Leads

5:48

to seven hundred and sixty six individual

5:50

forests and you can see an example

5:52

of these. I'm sure people have seen

5:54

these are most of the time. Read:

5:57

It is showing up as one of

5:59

those results Read: it was prayer. The

6:01

and seventy five hundred results arm and

6:03

featured fourteen thousand times. Meaning, they showed

6:06

up a couple of times within that

6:08

snippet. Ah, I'm.

6:11

And. It.

6:13

Anyways, he goes on and on

6:16

that read it is ranking at

6:18

the top. Or. Near

6:20

the top and that discussions

6:22

and forums being featured for

6:24

these very ah and valuable

6:27

keywords. right? Arm.

6:29

And then he also it shows

6:32

again deeper down here that are

6:34

these big media conglomerates that is

6:36

covered in the past, right? The

6:38

The.dash Meteor, the Red Ventures, the

6:41

other big companies that own all

6:43

these are different web they. Are

6:46

also dominating. Ah, the search. So there's

6:48

a lot here. a lot of data

6:50

that you could crunch and read and

6:52

go through, but that some. I

6:55

think that's the main, Just have a budget. Anything else

6:57

you wanted to point out in this particular. Article

6:59

well we need for content update

7:01

came out in September. We saw

7:03

the massive surge in Reddit and

7:05

Quora, but Reddit specifically in terms

7:07

of their visibility, right? we've at

7:09

one point featured a graph of

7:11

visibility went off. The. Literal screen.

7:14

You know their growth is so big. This

7:16

is a continuation of that by pointing out

7:18

that spam is dominating Reddit. Now you know

7:20

we used to as as he owes gonna

7:23

have to deal with this is comedy. A

7:25

year ago a conversation we'd have a right,

7:27

a product review or like fan. So many

7:29

people upend the word Reddit to the At

7:31

because they don't wanna get my web sites

7:34

results because is ranked in Google. They don't

7:36

trust it's they go to read it in.

7:38

They get a a different response, more authentic

7:40

response. a non Google response right? And so

7:43

then Google. Supposedly here quotes for the those

7:45

you listening solve that problem by just bringing

7:47

all right it's results of the top of

7:49

Google back in September with health upon an

7:51

update. but what was quick to point out

7:53

of I think he mentioned this over half

7:55

of the Reddit threads in product review searches.

7:58

And spend them. And. Though

8:00

the entire point of people going to

8:02

read it causing Google to rank read

8:04

it is been completely on done and

8:07

the rug has been pulled out from

8:09

underneath them. That

8:12

is exactly right arm and that's

8:14

that's the big signings years that.

8:17

It's gotten worse and worse.

8:19

The spam that is happening up

8:22

on Reddit is is getting

8:24

worse. Ah, I'm. And.

8:28

There. Is. I guess we'll bring

8:30

up this next article here. I

8:32

believe this is the one that

8:34

talks about it's ah, I'm reddit

8:36

shown excessively Google product review search

8:38

results has said he finds and

8:41

it's referencing clan all sorts numbers

8:43

right said Kana Highlight: A lot

8:45

of these are things that we

8:47

showed up. a guy giggling a

8:49

link. Is

8:51

Voltage Glenn A? Oh is it does even

8:53

have want There we go I think they're

8:55

to It's okay good cause lot of we

8:58

didn't We didn't see gambling forgotten. I'm glad

9:00

I think you and I remember that. That's

9:02

right, That's right, Gotta

9:04

look out for Glenn and I'm

9:06

sorry. But. Yet so ah

9:08

I'm so he as it is

9:11

a good or article is this

9:13

and over correction right as Google

9:15

are pushing Reddit so heavily because

9:17

it gets these real responses. but.

9:20

Then. Ah, I'm. And

9:23

Glenn pulled out all the spam that happen

9:25

essentially would Glenn was saying is that you

9:27

go to read it and it looks like

9:29

a normal Reddit thread. But. Really

9:31

the first response or the top com

9:34

and that's been up voted them are

9:36

most. Is. Clearly just and

9:38

monetize linked to somebody website or a

9:40

goes in all my go through a

9:42

couple hoops like I've seen examples, they

9:45

go to a twitter thread. it's really

9:47

just monetized with an affiliate link to

9:49

somebody his website rights or maybe one

9:51

or two steps. but it's clearly controlled

9:53

by and affiliate market or that is

9:56

putting their answer. not because it's the

9:58

best. products. A Personally found. The

10:00

because they can make money if they put

10:02

this Lincoln and they get it you know

10:04

about and there's a lot of different ways

10:06

to manipulate on those red com as to

10:08

get em up at the top and gland

10:10

clearly call that out. So much so that

10:13

Reddit a Reddit spokesperson. Responded.

10:15

After they published ah, this

10:17

article surgeons and Land ah

10:19

I'm. The. Spokesperson said the examples

10:21

that are shared appeared to be cherry

10:24

picked. Google is sending more product review

10:26

traffic because we have good and legitimate

10:28

product reviews did. What is not true

10:30

is that Reddit posts are getting spammed

10:32

as result of this and that we

10:35

are locking thread as a way to

10:37

deal with spam. I'm

10:39

so the spokesperson comes on says

10:41

no way Man we have great

10:43

product reviews. They're getting up voted

10:45

by the community. This is not

10:48

Spam. Ah, I'm and they

10:50

even say the Reddit spokesperson added

10:52

that Reddit launched a new spam

10:54

detection method and quarter three of

10:56

Twenty Twenty Three which helped identify

10:58

two million spam accounts. Ah, And

11:00

then. Ah, I'm. Climbers

11:03

bought it but they they could respond

11:06

but then read it sent over an

11:08

example of they were like here: Look

11:10

at this as though as if one

11:13

example could prove that you know Glenn

11:15

study of ten thousand Euros wasn't valid.

11:17

But they sent over an example and

11:19

as it turns out, that example was

11:22

littered with the exact thing that club

11:24

talking about. Exactly

11:26

So the example that

11:29

the spokesperson sent over

11:31

was spans and. Which

11:34

is really concerning. Ah,

11:37

because clearly the spokesperson a Reddit or

11:39

whoever is that the top of Reddit

11:41

to in the pr. Doesn't.

11:44

Know it's spam. Looks like. They're.

11:46

Not detecting it, they're not catching

11:48

it right. They didn't accidentally send

11:50

a link that was span because.

11:53

Well, I think they literally sense it over

11:55

thinking this is a great example they didn't

11:58

realize. That's what spam looks like. They

12:00

don't They don't get it. I mean again ah

12:02

yes think about this like if I if I

12:04

told our like my parents like oh yeah right

12:06

it's been spam and they said something example I

12:08

showed it to the made probably. Look

12:11

at this example insect. I will? You

12:13

mean I saw Spam that? That's like it's

12:15

in English and it's legible. And its utilized

12:17

caricatures of what spam looks like. I think

12:19

what Glenn is talking about as in this

12:21

case is purposeful with the intent of making

12:23

money. Not with that means I think that

12:26

there may be some differences in what to

12:28

understand as as spamming Reddit. I think that

12:30

spokesperson kind of falls more on that other

12:32

side and not getting it like you alluded

12:34

to. right? Exactly

12:36

yeah. Maybe it's maybe it's not spam

12:38

that I guess it's well written. it's

12:41

you know While yeah I like a

12:43

it's not mad yeah it's not mass

12:45

but we'll something. Spam is like mass

12:47

leagues. Here's a minute or article. submit

12:49

a days and stuff rivaling right is

12:51

it actually makes sense It does is

12:53

actually this are legible. are on trying

12:56

to give the person spoke for men,

12:58

have club and for the doubt to

13:00

some degree like by just you know

13:02

did they're missing. Where they

13:04

say read the room like they're missing

13:06

the memo here? Yeah, exactly. And dumb.

13:09

Ah, I don't know where the paragraph

13:11

is somewhere along here, but basically the

13:13

author on Surgeons Lances hey I checked

13:15

out the link says this reddit spokesperson

13:18

a sense England's correct that this is

13:20

like. Exactly the example of like

13:22

a spam comment. That

13:24

they sent over. So.

13:26

I'm. Is it's

13:29

first of all, Distilleries? yeah,

13:31

around interactions at right? Ah,

13:33

I'm but. I. Think this

13:36

is getting the attention of google. Ah,

13:38

I'm Danny Sullivan is kind of aware

13:40

of lot of this shows. You're in

13:42

a second and we're starting to get

13:44

some reactions. That

13:46

that maybe? Some of this. Could.

13:48

Eventually gets tweaked and chains re

13:51

because the whole idea that Googles

13:53

improving their algorithm. now we're showing

13:55

Reddit more. What what? What they're

13:58

getting? His last authorities the people

14:00

now. Recommending. Products than

14:02

individual bloggers. Again, right? Because you're

14:05

just getting clever. Get their com

14:07

up voted the most. They.

14:09

Make the commission and that's all they're do. They're just trying to

14:11

make money. Whereas if

14:13

you own a blog, yes you're trying to

14:15

make money, but you know that you have

14:17

to do a well written review. You have

14:19

to provide a lot of ah i'm supporting

14:21

data yet to be well thought out yet

14:23

the format the article. You have to do

14:25

a lot of work than just writing a

14:27

one sentence family that you cannot vote on

14:30

Reddit right is very different. Very

14:32

bizarre. Google built twenty years worth of

14:34

of success on page rank, which is

14:36

backed by a highly complex algorithm of

14:38

ranking the best content based on a

14:40

whole number of factors. And

14:42

then all the sudden they said, hey, you know what?

14:45

What's the? Throw the baby out with the bathwater here

14:47

and we'll just go ahead rank something. It's user generated

14:49

and we know to some degree why. There's.

14:52

Inklings of user generated content ranking Or that

14:54

it could be ranking well, but. And.

14:56

I mean throwing the baby out with the bathwater and

14:59

you know, worth less than six months after the fact

15:01

and it's already coming back to rear it's very ugly

15:03

head for them. Yeah. It

15:05

definitely feels like an over correction. Hopefully.

15:07

They're getting the memo. ah but

15:10

we've got another example of that

15:12

arm. this article when what I

15:14

would call semi viral i'd I'd

15:17

love to know how many visitors

15:19

this article god exists and like

15:21

it was everywhere I look was

15:23

within the as your community ah

15:26

House House fresh.com which thirties the

15:28

product review website they repute review

15:30

a lot of air purifiers d

15:33

humidifiers. And. They were

15:35

hit by the helpful content update. They were

15:37

very clear on this. They wrote an article

15:39

Ah, I'm. Essentially about

15:41

okay. well the title says about

15:43

how Google is killing independent sites.

15:46

Like ours and why you shouldn't

15:48

trust product recommendations from big media

15:50

publishers ranking at the top of

15:53

google. Raid. And so

15:55

you've got. they've got screenshots.

15:57

Had a great job He

15:59

array of better homes and

16:01

gardens. Forbes Ah people. Real

16:03

simple Rolling Stone. Ah, I'm

16:05

other large media publishers. These

16:07

large brands. They're just absolutely

16:09

dominating the Serbs and Google.

16:12

And. They go in great

16:14

detail. To kind of show

16:16

that hade on these web sites that are ranking

16:18

at the top. They're. Not showing

16:21

any sort of independent review of

16:23

these air purifiers. They're not showing

16:25

any other data. They say the

16:27

words hey, we reviewed this. We

16:29

had his hands on approach. But.

16:31

They're not showing any evidence. Of.

16:33

That, whereas House Fresh does, apparently they provide

16:36

all their data, the raw data or scientific

16:38

studies. You know, the test things in a

16:40

lab, which is. Pretty. Impressive! ah

16:42

for an individual publisher to

16:44

do. Ah, but they

16:46

gave. They. Gave examples

16:49

of the one they dug. The

16:51

on was best air purifier for

16:53

pet hair. And they highlighted

16:55

how. Better Homes and Gardens Popular Science Rolling

16:57

Stones That not all of these are owned

16:59

by the same company, but there was a

17:01

least a couple of them. And

17:04

the I the the

17:06

photo credit. Was. The

17:08

same person. so they clearly hired like

17:11

a freelancer to take these these images.

17:13

Ah, I'm and maybe even the reviewer. they

17:16

had somebody you know sort of. Ah,

17:19

Verify. The results in the name of

17:21

the person was the same across multiple web sites.

17:25

Ah, I'm. Long. Story short:

17:27

they did a really good

17:29

job showing that hey, we

17:31

understand air purifiers, but these

17:33

large media publishers, they don't

17:35

Really, they're saying. All the ratings.

17:38

But. At the end of the day they're making

17:40

really bad recommendations and they pointed out a

17:43

couple of really bad air purifiers that are

17:45

being ah recommended. Even one of the companies

17:47

that it is is. Has gone

17:49

bankrupt, And

17:51

to has like terrible you know. Better.

17:54

Business Bureau reviews appears to be not

17:56

a great company, but the wrecking manning

17:58

that air purifiers their number. One, even

18:00

though it's a. Terrible

18:03

performing purifier, but it pays

18:05

a really high commission on.

18:08

And ah, at. Again,

18:12

I think the title says it all

18:14

that Google is ranking these. It's killing

18:17

small time publishers and these big publishers

18:19

are not doing a better job. They

18:21

are not showing the truly helpful content

18:24

that Google. says. That they

18:26

want. It's

18:29

a very well written article reads a

18:31

bit like if they were going to

18:33

court right to read an argument in

18:35

front of like a jury and a

18:37

judge is very well thought out. very

18:39

well documented, not something I'd be able

18:41

to pull off A I mean it's

18:43

just I mean what? what? What about

18:45

this article we not said yet and

18:47

were we not talked about in many

18:49

different angles in many different pieces It's

18:51

a reminds you of a story back

18:53

when I was in the photography industry

18:55

and arm ah a conference who has

18:57

put on by a specific. Photographer who had

18:59

risen to prominence at that conference did a photo

19:01

competition. As very common to Stagger Fi industry, I

19:03

have a photo competition is part of a conference

19:06

that will Smith's Er Mrs. You get awards were

19:08

you? When awards you put that on your website

19:10

you feature that you tell your clients about it.

19:12

You know it helps bolster your credibility. Well.

19:15

The photo competition was won by the

19:17

guy who put on the conference. To.

19:21

Now he wasn't a judge. They. Were

19:23

all independent judges but it created the outcry

19:25

Divorce they will how is this are determined

19:27

and now just like well you just hear

19:29

the best photo. And if

19:31

is that what? But he's put on a conference

19:33

and six. It kind of feels a bit like

19:35

this. whole like royal content for people. That.

19:38

People enjoy And how stresses, saints. Yeah,

19:40

we're actually tested all this and these

19:42

other guys aren't And they're relying on

19:44

other factors that you have what you're

19:46

telling us. It's not about those factors,

19:49

it's about the things that people want.

19:51

And. Googles kind of washing their hands of it and

19:53

say well, Obviously. You're not rank

19:55

him because people don't want your content and it's

19:58

it's It's feels like that they are reason the

20:00

same message as is digging them deeper. I'm a

20:02

I'm I'd want to be over overbroad about it.

20:04

Will get into some of the responses from Danny

20:06

on this one specifically but. Of

20:09

time and time again we see that big

20:11

sites when. Not. Sites to do

20:13

content well. Yeah,

20:15

unfortunately that is the case. right?

20:17

You get sir less and

20:20

depth contents. Ah, I'm. You.

20:22

Get all sorts of things that

20:24

don't have the same quality signals

20:26

often, right? Have a really well

20:29

written article on an independent site.

20:31

You. Know. You're.

20:34

Getting these big publishers that are that

20:36

are dominating the serbs. Ah I'm. You

20:39

know one thing. I. Have go ahead. I.

20:41

Was just can say what one thing that

20:43

I think about that I need to do

20:45

a study on this may be Glenn can

20:47

do the study for me but I'm all

20:50

of these large media publishing sites you think?

20:52

oh man these are. They must hire the

20:54

best journalists that are doing all this research.

20:56

I. Bet. That. Most of

20:59

the content written is being written

21:01

by twenty something year old freelance

21:03

writers that Forbes hired or that

21:05

Rolling Stone hired to to write

21:07

a piece rates and guessing that

21:10

they're not really experts in their

21:12

fields. If. Or even people.

21:15

With. As illustrated just a fad or three.

21:17

Started something every this week that where it

21:19

says in the byline written by Alvin Labs

21:22

you know it is ah it on a

21:24

I saw for I mean if they're even

21:26

people your you might be I mean we

21:28

We should be so lucky to have a

21:30

twenty year old writer article right now that

21:33

yeah I see seats and so anyways I

21:35

feel like they're on as usual and I

21:37

think I'm just used to like seem like

21:39

Forbes rank for the best fridge. Even

21:42

less the honestly have no business ranking for

21:44

the best friends. They never have their business

21:46

publication but again like I was look at

21:48

somebody that are listed like our area where

21:51

he overseen who's gonna park As were commented

21:53

like in what world does Rolling Stone magazine

21:55

have any business right about the press fridge

21:57

for twenty twenty four. Then

22:00

I mean it when I figure it's

22:02

so obvious it if everyone can see

22:04

it been. Why the heck is it

22:06

hard for Googled the get rid of

22:08

it. While.

22:11

I don't know, other than to

22:14

say that Danny did respond the

22:16

official google search liaison Danny Sullivan.

22:18

Ah, it. And why is that

22:21

so hard? I don't know. Other

22:23

than. I take a look

22:25

a little bit. a comfort in knowing that

22:27

the Danny As list. Got

22:29

any wrongdoing and us it's because

22:32

he He did respond to this

22:34

specific article. right? He

22:36

responded to ah. Zell

22:38

Navarro who wrote the article ah for

22:41

Health Fresh and said thank you. I

22:43

appreciated the thoughtfulness of the post and

22:45

the concerns and the detail in it.

22:47

I pass it along to our search

22:49

team along with my thoughts that I'd

22:51

like to see as do more to

22:53

ensure were showing a better diversity of

22:56

results. That. Doesn't include both

22:58

small and large publishers now,

23:00

just that paragraph alone that

23:02

actually. Makes. Me think you

23:04

know what? there might be an update

23:06

on the horizon? Danny has seen it.

23:08

He's pass it onto the search team

23:10

that the examples the were specified in

23:12

this article. And. We

23:15

don't know all Danny thought the other than

23:17

it must involve hate. We need to show

23:19

more small publishers. Were. Showing

23:21

large publications right now, let's have a

23:23

better diversity. I. Agree! So.

23:26

That that's my like silver lining of all

23:28

this is that. Maybe. There is

23:30

an update on the horizon we don't on along.

23:32

Something like that will take. But.

23:35

They're listening. They've received the message, they've

23:37

seen the examples. Surely.

23:39

They'll to something about it

23:41

right arm. Is

23:43

the second or third time.dan you've got out of

23:46

the way to fit in last couple weeks to

23:48

kind of make the point. Hey eat he is

23:50

not a ranking factor. Saw a he went as

23:52

far as a call yet more of a concept

23:54

and know what's your opinion on that as. yeah

23:58

we talked about eighty because it's a com concept

24:00

that aligns with how we try to rank good

24:03

content. I

24:06

don't know, you know, it's getting more and more

24:08

vague, isn't it? I'll read it because I mean,

24:10

it is interesting and there's been a lot of

24:12

commentary on this. I don't

24:15

want to wade into the debate about, you know,

24:17

is it or is it not a thing, right?

24:19

But it is interesting that the

24:22

way he chose to word it this time around, right?

24:25

Mm-hmm. Well, you know, when

24:27

was it a week or two weeks ago, we had

24:30

their updated SEO guidelines or starter

24:32

guide that said it's EAT. Right,

24:35

use business cards and EAT is not a

24:38

ranking factor, right? It was

24:40

the takeaway from that. It's a

24:42

concept. I

24:46

mean, to me, he said

24:48

it, here's what he said, it's a comment

24:50

I wanted, he said, you know, it doing

24:53

things for people is what our automated

24:55

systems seek to reward. And

24:58

I agree, maybe that's what they seek to

25:01

reward, but currently, your automated systems reward high

25:03

DR sites, no matter what kind of content

25:05

they publish. Yeah, exactly.

25:08

And he says, I hope we'll be

25:11

doing better in the future for these

25:13

types of issues. So,

25:15

you know, again,

25:18

somebody's listening, whether that will change, how

25:20

soon that will change. It's

25:24

a good reminder, you know, like, man, I would feel

25:27

if I was Giselle, like, sit down to write that

25:29

article, it's like, is this gonna do anything? Because that

25:31

article took a lot of work. And

25:33

to your point, I think it I think it was

25:36

well worth the extraneous

25:38

amount of time that they put in to publish that

25:40

article. I agree with you. I think it made the

25:42

rounds, and it's certainly gotten the right people. And it

25:44

made such a good case for what we've been complained

25:46

about for five months now. Yeah, exactly.

25:49

And just the last thing, I mean, Danny kind

25:52

of touched on it here is that you're not

25:54

going to rank or at least their their systems

25:56

or their concept of EIT is not set up

25:59

to rank you better. just because you say on your

26:01

page, I tested this, or I measured this, or I

26:03

did this. Using

26:06

those words isn't gonna

26:08

make you rank any better. It's like

26:10

the author bio thing from a couple

26:12

weeks ago, right, like just having an

26:14

author bio doesn't mean, just

26:16

saying here's an author doesn't mean that that's

26:18

gonna just solve your problem, right? Like it's

26:21

about more than that, right? So, good point. Yeah,

26:25

but if you really did have a

26:27

hands-on experience, definitely write that and use

26:29

those words, because that

26:31

kind of allows

26:33

the user to trust and know, and

26:36

probably consume your content

26:38

in a way that it feels more

26:40

reliable. Especially there's a great study that

26:42

was released this week on just that and many more items

26:44

that we're not gonna be able to get to today. You

26:48

know, it's probably like a whole episode. I know exactly what

26:51

you're talking about, of course. But

26:55

the news must go on. We haven't got

26:57

enough. It feels

26:59

like we have to share, it's really

27:01

one more story, but two examples, because

27:04

they apply to what we just talked about. The

27:06

two articles we just talked about, it's

27:08

funny and sad. So good, it's

27:10

so bad it's good. Yeah,

27:13

exactly. So, you know, the article

27:15

we just read from House Fresh,

27:17

Google is killing independent sites, right?

27:19

That's the title of their article.

27:21

When you Google that, at

27:24

least at the time, this tweet shows

27:27

that it was ranking seventh in Google,

27:29

overshadowed by Search Engine Land, Reddit, you

27:31

know, Twitter, MetaNews, Hacker

27:34

News, LinkedIn. They're all ranking above

27:36

House Fresh for their very own

27:38

article. It's just like, it's

27:41

meta, you know? It's very, it's

27:44

kind of like a self-fulfilling prophecy. They

27:46

wrote about how independent publishers

27:48

just can't rank in Google, even

27:50

that article itself, when you type in

27:52

its title, is getting

27:54

outranked by bigger websites. And again,

27:56

it's not that they're outranking other

27:59

articles above. Because sometimes we write an article

28:01

for a certain term and our article just doesn't make

28:03

it. No, no. It's

28:05

these big sites commentary or

28:07

republishing or resharing of the

28:10

exact article. Exactly.

28:12

It's like copied content basically.

28:14

We would call this duplicate

28:17

content. It's some ventures in the past, would

28:19

we not? Yeah.

28:22

And I have no problem

28:24

with Google ranking those commentary,

28:26

but it shouldn't rank above

28:29

the original source, the actual article itself. Well, if

28:31

you have a big DR, why not? Well,

28:33

there you go. I guess that's what we got to be shooting for. But

28:37

there's of course one more. We

28:40

got one more story, the exact same thing. Glenn.

28:44

Glenn Alsop says, didn't want to rank

28:46

first for my own headline anyways. Right.

28:49

And he shows a screenshot of

28:52

this year, the discussion forums dominating 10,000

28:54

product reviews, his exact title

28:56

for the massive study that he put,

28:58

who knows how many hours into is

29:01

not ranking number one in Google. And

29:04

in fact, Search Engine Land is ranking

29:06

above his article itself. So

29:08

for a very different title. For

29:11

a very, yeah, very different title indeed.

29:14

So kind of funny, kind

29:16

of sad, but puts an

29:18

exclamation point on this whole

29:20

issue of independent websites,

29:23

independent media publishers. The

29:25

small guys are getting beat by the big

29:27

guys for no good reason, for

29:30

no good reason. And not to the advantage of

29:32

the reader and the user. No,

29:34

no, absolutely not. Oh,

29:38

man. Well that kind of ties a bow on

29:40

those stories. I think it kind of brings us

29:42

full circle. So the

29:44

balls in Google's court, we'll see what happens

29:46

next on that. Well

29:49

they took a step forward when it comes

29:51

to some of the junk that's

29:53

ranking high up in the SERPs, which our

29:55

next story addresses. And again, I was telling

29:57

you before we recorded, we could have made

29:59

this next story. the entire

30:01

news episode. Yeah, no, absolutely.

30:04

We could have and there have been rumors of

30:06

this for a few

30:08

days, but it looks like it's official. This

30:12

is just a tweet by Glenn Gabe, but

30:14

you can read about it all over the place,

30:17

that Google has

30:19

inked a deal with Reddit to

30:22

pay Reddit $60 million a year, to

30:28

train its AI models, to train Gemini

30:30

Search, to train whatever AI models. So

30:32

they're taking all the content that Reddit

30:34

has, millions of pages,

30:36

millions of comments, they're

30:38

putting that into their large language learning

30:41

model and they're training Gemini

30:43

or whatever, other AI tools that they have.

30:46

And here's just a quote, Reddit

30:48

on its end is seeking innovation revenue

30:51

avenues as it faces stiff competition for

30:53

advertising dollars from major

30:55

social media platforms like TikTok and

30:57

Facebook. The timing is crucial as Reddit is

30:59

on the verge of a public offering, intending

31:02

to sell approximately 10% of

31:04

its shares. This move could significantly impact its

31:06

valuation, previously pegged at about

31:08

$10 billion during a 2021 funding round. So

31:15

a lot that you could say about this,

31:17

of course, hey, why not? Good move on

31:19

Reddit's part. Please pay me $60 million

31:21

a year. Why not? It's

31:23

just like gravy, right? I mean, I looked up and

31:26

I don't have to do anything for it. It's not

31:28

like I don't know, just do anything, right? Again,

31:31

I'm not, this isn't my space, so I

31:33

don't want to start saying things, I'm not sure. But I'm

31:35

pretty confident they don't have to do much. They

31:37

just get the cash check. $60 million, let's

31:39

see, last year, 2023, Reddit, had

31:42

revenue at $804 million, so

31:44

this would represent 7.5% revenue increase. That

31:50

is substantial. When I first saw the $60 million number, I

31:52

was like, ah, that is probably not that much. But darn

31:55

near 10% increase in revenue is, and

31:57

probably mostly profit, is substantial. especially

32:00

when you're going out for an IPO. That's

32:03

significant. They

32:05

lost, this might put it in perspective,

32:07

they had losses last year of $90.8

32:10

million. Wow.

32:13

So this would, again, assuming mostly

32:16

profit, would reduce that by two-thirds

32:18

overnight. Am I doing my

32:20

back of the napkin math all right there? Yeah,

32:23

yeah, absolutely. A

32:25

huge for an IPO. Huge for

32:27

an IPO, absolutely. I

32:29

mean, that's a huge chunk of change. $60

32:33

million a year, right? But,

32:39

you know, why would Google do this?

32:41

Well, it's this huge data source, right?

32:43

That Google can train their

32:45

AI models on. But

32:49

maybe I'll let you give the punchline here, Jared.

32:51

You sort of said it well right before we

32:54

started the call. It's just sort

32:56

of the irony of all this, right? The

32:58

irony is Google is doing a deal with the devil. I

33:00

mean, you know, it's like Reddit,

33:03

to your YouTube videos point,

33:06

Google has a Reddit problem.

33:08

Google was losing traffic on

33:10

a daily, monthly, and yearly

33:12

basis to Reddit. They,

33:16

oddly, and again, we get debate this, we

33:18

have debate it in previous podcasts, they oddly

33:20

then, remember last summer there

33:22

was a debate about Reddit de-indexing

33:25

their platform from Google. That's right. That's

33:27

right. Like, this should not get lost

33:30

in all this discussion. Here we are.

33:33

Six, seven months later, Google turned around, said,

33:35

well, if you can't beat them, join them.

33:38

Welcome back to the SERPs. We'll throw you everywhere

33:40

because people love you instead of us. And

33:42

pay $60 million a year to stay there, right? We'll

33:45

just pay you $60 million and we'll just

33:47

get access to all of it. And

33:52

what's funny about this is, of course, what

33:55

we just talked about is that more and

33:57

more of the comments are... being

34:00

spammed that it's just filled

34:02

with, you know, they're buying the junk

34:04

that they used to have that caused them to

34:06

go there in the first place. Exactly.

34:10

More and more of Reddit is being spammed.

34:12

The comments are not legit. It's just people

34:14

trying to make a buck. So they make

34:16

one or two comments, and then pay all

34:18

their buddies overseas, or freelancers overseas

34:20

to upvote all those

34:23

comments. And

34:25

perhaps a lot of

34:27

those comments are generated

34:30

by artificial intelligence. Right.

34:32

And so perhaps we've got

34:34

all this AI generated content

34:37

on Reddit, that is

34:39

now being used to train

34:41

Google's new AI model. What

34:44

happens when you make a copy of a copy? Isn't

34:46

there some movie about that? You make a copy of

34:48

a copy of a copy, it just gets worse and

34:50

worse. Well, we can, it feels like we can talk

34:52

about this from the photography standpoint, every time you make

34:55

a copy of a JPEG, it reduces the quality. Mm

34:57

hmm. It's why we're always looking as

34:59

photographers for the raw file, they call

35:01

it the raw file. And we

35:03

work off of the same original file,

35:06

because exactly what you talk about the

35:08

image degrades the point of being unusable

35:10

pretty quickly. I

35:13

have to believe that there's some truth

35:15

to that statement as it applies to

35:17

AI models as well, right? If you

35:19

just continually copy what an AI spits

35:22

out, like eventually, it's gonna probably get pretty

35:24

far off the beaten path. So it's a game

35:26

of telephone, right? Like if you say something, and

35:28

someone's here, and then you see what comes out

35:30

12 rounds later, which is odd,

35:32

because you're saying one sentence to someone,

35:35

one statement to someone, and then you

35:37

go around the room, right? And what

35:39

comes out 12 people later is vastly

35:41

different. Imagine this with large

35:44

language models. You

35:46

know, I think I need to do another

35:48

video and simply call it Google still has

35:50

a major Reddit problem. And

35:52

a large cover all and even

35:55

bigger Reddit problem. So, oh,

35:57

man. So We'll

36:00

keep our eye on this, but Reddit and

36:02

Google, boy, making life a lot of fun

36:04

for the independent publisher here. But

36:08

that's the news. I mean, there's like three

36:10

or four other really good stories that we

36:12

could cover this week. So

36:15

there's a lot going on, but we're going to have to cut it off

36:17

there because we're already halfway done, more

36:19

than halfway done. We still got

36:21

to get our side hustles. We still got to get our weird

36:23

niche sites in. And I know people

36:25

are sticking around for the weird niche sites, so we've got

36:27

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37:31

off. Got

37:34

a little levity going for us. Yeah,

37:37

I agree. So first, let's

37:39

do our shiny object shenanigans, kind of give

37:41

an update on some of the side projects

37:43

that we have working on here. I'll go

37:45

ahead and go first. So

37:47

this one is a little

37:50

bit different, I guess, because I often

37:53

talk about, you know, my side projects, whether it's

37:55

my Facebook page or my faceless

37:57

YouTube channel or my Amazon influencer.

37:59

Things that are really totally unrelated

38:02

to nichepursuits.com. So this one

38:04

is different that it does have to do with

38:06

nichepursuits.com. I am

38:08

excited and happy to announce that I

38:10

am going to be launching a

38:13

premium niche pursuits community. And

38:16

we'll live over at community.nichepursuits.com.

38:20

It's not live there yet, but

38:23

I am starting to privately invite a

38:25

few members, including Jared and a

38:27

number of other people. Yep, Jared made the cut.

38:31

And basically what we're doing there is

38:33

I'm starting a community that I hope

38:36

is not only the best

38:38

of the best kind of people that I

38:40

can bring into the community, and I'll explain

38:42

that here in a second, but hopefully it's

38:45

just a place that people truly can feel

38:48

that they're part of a community and

38:50

can discuss on an ongoing basis a

38:52

lot of these issues that are happening

38:55

in the blogging, SEO, affiliate marketing,

38:57

side hustle, online business world,

39:00

right? And so what

39:02

is basically happening is yes,

39:05

there is going to be a community aspect

39:07

there, a real-time chat aspect. If you ever

39:10

have any questions, you can interact with me

39:12

or Jared or other people. But really the

39:14

idea is the community as a whole kind

39:16

of supports each other. And

39:19

part of that is that there

39:21

will be small mastermind calls happening.

39:24

I'm going to kind of sync you up

39:26

with three, four, five people that

39:28

are in a similar situation to you,

39:30

working on the same business model or

39:32

maybe have similar revenues, that

39:35

you can get on a call and really

39:37

dive into the business issues that you might

39:39

have. I found this to be hugely

39:42

valuable in my business. I

39:44

have been a part of a couple different masterminds

39:47

to help me really figure out what

39:49

I need to tweak in my business to get to the next

39:51

level, all right? And

39:54

then another big thing is every week, we

39:57

are going to be doing weekly expert calls.

40:00

We're going to be bringing in people that are an

40:02

expert at Google Discover traffic

40:04

or getting Pinterest traffic or growing

40:06

a Facebook page or growing a

40:09

faceless YouTube channel, right? All of these

40:12

sort of individual sort of

40:14

strategies or business models. Every

40:16

week, we're going to bring somebody on and

40:20

you'll have the opportunity as a community member

40:22

to do live Q&A as a community. You

40:24

can ask questions while the person's on the

40:26

call there. And

40:29

then there's going to be a number of other things that

40:31

are involved. One that I'm excited

40:34

about will be ongoing

40:36

challenges. So we might

40:38

say, hey, let's all focus on getting

40:40

more traffic from Pinterest, for example. And

40:42

over the next two months, whoever can

40:44

generate the most traffic or get the

40:46

most new traffic from Pinterest,

40:50

I am not only going to sort of say,

40:52

hey, you're the winner, but I'm actually going to

40:54

give a monetary prize just to keep

40:57

people motivated. I feel like this is going

40:59

to be a good way to keep

41:01

people accountable. So if you say, hey, for the next

41:03

two months, I'm going to focus on Pinterest, you put

41:05

your name on that spreadsheet and you know you got

41:07

a report every month. Even if you don't win, the

41:10

idea is that, hey, I

41:13

focused on something and I actually got

41:15

something done because the community was motivating

41:17

me, keeping me accountable, that sort of

41:20

thing. So I

41:22

could go on and on, but I'll maybe stop

41:24

it there and simply say, I'm excited about the

41:26

community. It's coming very soon.

41:28

The planned launch date is March

41:30

4th, so people can

41:33

be on the lookout for that. So another,

41:35

what is that, 10 days, something like that. And

41:39

so people will hear more about that, but I'm going

41:41

to be putting more of my time,

41:43

spending more time in that community and making sure that

41:46

it's going well because, like I said, I've been

41:48

a part of other communities that have really helped

41:50

me in my business. And

41:53

growing an online business can often

41:55

feel lonely or

41:57

you can feel secluded. I

42:00

feel like I've been in this industry long

42:02

enough now that I can bring together a

42:05

community of people that really can

42:07

help each other and hopefully everybody

42:09

benefits. Well, I

42:11

know you've been talking about this off and on for a

42:13

while now, so I'm excited to see it come to fruition.

42:15

It's going to be great. You're

42:18

kind of undermining my favorite part about

42:20

hosting the podcast here. Well,

42:24

I always like to know before, like, what's your favorite part

42:26

about hosting the podcast? I'm like, well, do you listen to

42:28

the podcast? Well, yeah, yeah, I do. And I say, knowing

42:31

you're listening to that guest and you

42:34

have that question that you want to ask them, you're

42:36

like, oh my gosh, this is amazing. If I could just

42:38

ask them this one question, it would help so much.

42:40

I always tell them, well, I'm the host. I get to ask that. Well,

42:43

now people get access to that every dog on

42:45

week. That's right.

42:47

That's right. And that's

42:49

the beauty of it, right? Because a

42:52

podcast, you get a lot of

42:54

great information, but there's just

42:56

that 10% more or just that

42:59

couple of questions more. It's not

43:01

personalized, right? And

43:03

so that's the idea is that you can say, hey, so-and-so,

43:07

here's my business. What would you do? And

43:09

often, hopefully, you'll be able to look at something for

43:11

a couple of minutes and say, oh, yeah, well, I

43:13

would change that. And

43:16

that's just one of the features. Exactly. Exactly.

43:19

March 4th. March 4th is

43:21

a big launch date. So

43:23

people will hear about that, check their

43:26

emails, follow the podcast, wherever. Monday. They

43:28

follow Mitch Pursuits, Monday, March 4th. All

43:31

right. Exciting. Well, I'm already in Discord.

43:33

Yep. And

43:37

I did my introductory post. I hope it won't

43:39

be buried by the time everybody signs up on

43:41

March 4th, but it's there. They can look for

43:43

that. I am there. Yep.

43:46

We will be there. So, very

43:49

good. All right, Jared, what

43:51

are you working on? Well, a bit

43:53

of a milestone a week, I'll tell you.

43:56

Weekend growth, the

43:58

newsletter, is one-year-old. I feel like

44:00

we're gonna have some brookings. Congrats. Or,

44:02

you know, when you text someone like half

44:04

your birthday on your phone, it gives all

44:07

the confetti and stuff. Like... Yeah. You

44:09

know, the fireworks, we don't have that here. But, you

44:11

know, you can imagine them. But yeah, so, weekend growth

44:14

is one year old. I feel like we just got

44:16

down to about how niche pursuits had so much experience

44:18

that you're bringing a community together. And I'm like, hey,

44:20

weekend growth, it's one year. Such

44:23

a dichotomy, but still worthy of celebrating. So

44:27

just a quick recap. People have heard

44:29

this sort of a year ago for this podcast. It's

44:31

by the way, the news podcast Spencer is coming up

44:33

on its one year anniversary in a couple of weeks.

44:35

We're gonna have to... Wow. I

44:38

don't know. Do something with that. It was in

44:40

early March. Yeah. Or we

44:42

don't have to do anything. But basically,

44:45

really made a go of it be on

44:47

the back of knowing that we were gonna

44:49

be doing this side hustle or shiny object

44:51

segment of the podcast. People was

44:53

a thousand subscribers in the first three months.

44:57

One year in, we are at 4,685

44:59

subscribers. So

45:07

it's hard. One way

45:09

of looking at it says, meh, you

45:12

know, but again, keeping it in the category

45:14

of side hustle, keep it in the

45:16

category of one email a week,

45:18

that's all I have time for, et cetera. You

45:21

could also really celebrate that. You can

45:23

do any advertising to grow that, you

45:26

know, experiment with like a partnership or

45:28

two, but mostly just organic growth. And

45:32

here's the interesting thing. I went

45:34

back and we do separate the

45:37

revenue that is directly attributed to

45:39

the newsletter. And

45:41

in last year, it's earned just shy of $40,000.

45:46

That is huge. That's

45:49

impressive. So that comes

45:51

from a variety of things, a very wide

45:53

variety of things. Newsletter

45:56

ads, affiliate earnings from the, anything

45:58

that, you know, might be promoted in

46:01

a newsletter. And

46:03

then weekend growth services, so

46:06

consulting, we have

46:08

website reviews we do, those have

46:10

gotten really popular. And then obviously,

46:12

kind of the initial push for

46:14

weekend growth, which was the website

46:16

photography made easy course. So those

46:18

are the five main channels,

46:20

I think there's like 95% of the

46:22

revenue are from those five channels there.

46:25

Yeah, it's interesting to see kind

46:28

of as a, I guess

46:30

a close bystander, right? I'm

46:32

on your list, right? And I

46:34

can so I can see what you're emailing out and

46:36

we've talked about it from time to time. And it

46:39

has been interesting to see that you've tried five or

46:41

six or seven different things to try

46:43

and kind of monetize this list, right? You've tried it

46:45

all you did sponsored ads, or affiliate

46:47

links. You've had a couple

46:49

different products, you had the helpful content update

46:52

spreadsheet. That's right. And you

46:54

had your photography course. And

46:57

now the consultation website reviews. And

47:01

so it seems like maybe you've started

47:03

to land on one or two that you're

47:05

going to probably focus on more. Right?

47:07

Yeah, you know, I mean, and that's the thing, it's

47:09

a good reminder, like take chances, you know, throw stuff

47:11

out there, did a big schema series last month, launched

47:14

a little schema product that

47:17

did well in the email, but hasn't gotten

47:19

any buzz subsequently afterwards. We

47:23

did a whole email newsletter service,

47:27

probably nine months ago, that did all right,

47:29

the initial launch hasn't really gotten ordered much

47:31

since then gets ordered like, you know, once

47:33

every couple months, right? So but

47:36

the website reviews like one a

47:38

week without even talking about it. What

47:40

to a week, three weeks sometimes do a promotion

47:42

510 a week, you know, so

47:44

you kind of land on what does well, but

47:47

you have to throw 10 things up

47:49

against the wall to see which two or three things stick

47:51

unless you're just smarter than me, you

47:53

know, you

47:55

know, I think that's kind of been the theme

47:57

of this segment, this shiny object shenanigans is that

48:00

We're just throwing a bunch of like side projects

48:02

up against the wall and it may be revenue

48:04

sources in your case of like Let's just I've

48:06

got an audience now Like let's let's throw a

48:08

bunch of things at the wall and see which

48:11

one or two stick it That's what's worked

48:13

really well for me in my career, right? I've kind

48:15

of meandered all over the place until I've landed on

48:17

kind of here where I'm at and I

48:21

think that's important for people to realize as well

48:23

They're out there building is that

48:25

not only will it potentially take a year to

48:28

get your first five thousand emails? Subscribers,

48:30

but even when you have those subscribers

48:32

may take a little bit of time to figure out what's the

48:34

best way to monetize That list

48:36

as well and it really it

48:38

dovetails nicely especially if you can find a way

48:41

to this is why I always tell people like

48:43

hey If you can start a newsletter around

48:45

your website that you own right like around your

48:47

your affiliate website We're ever like it just doubles

48:49

up because I'm sure I could I have

48:52

it bothered I'll say there isn't any way

48:54

to quantify there is but I didn't do

48:56

all the detailed work for it But the

48:58

amount of impact that the weekend growth newsletter

49:00

and subsequently the brand has had on 201

49:03

creative Has been

49:05

amazing right and so this is even

49:07

that 40,000 all the numbers I'm

49:10

sharing that doesn't take into a consideration all

49:12

the people who are on the weekend growth

49:14

newsletter who end up and we've seen the

49:16

Connection to them kind of hiring to and

49:18

creative for either, you know a content plan

49:20

and a site audit or ongoing monthly Services

49:24

in the world of digital marketing and

49:26

specifically SEO and so The

49:28

crossover when you get outside a weekend growth and

49:31

look at some of the secondary benefits have also

49:33

been you know, really big Well

49:36

good, that means you probably won't

49:38

be shutting down the weekend growth newsletter

49:40

anytime soon Yeah,

49:43

and so and I know that last week I

49:45

said but I didn't realize I was having this

49:47

this anniversary So I prioritize the anniversary but next

49:49

week we will talk about YouTube

49:52

monetization and I'll give you some data

49:54

on how that Weekend

49:56

growth YouTube account is doing because that's one

49:58

of the benefactors of this original

50:01

newsletter. Perfect. Very

50:03

good. So stay tuned for that. Little tease,

50:05

then. Little tease. Yeah, I got to come

50:07

back next week. Can't share it all on campus,

50:10

though. But we're up against it with a clock here today

50:12

anyway. I was just going to

50:14

say, we got 10-ish minutes. We

50:17

got to get our two weird niche sites in.

50:20

So maybe five minutes each here. So

50:23

we'll hit it right away here. So

50:25

my weird niche site. I

50:29

think maybe I had heard of this a

50:31

while ago. But this came up because I

50:34

was lamenting, complaining, whatever, having

50:36

one of my rants

50:40

on the comments section

50:42

of one of my recent YouTube videos. It was

50:44

about the Amazon influencer program. Oh, I was going

50:46

to poke fun of you about that. So

50:49

many people. Why is it that nobody watched

50:51

it? So

50:53

many people, there was a

50:55

lot of comments, like maybe a couple hundred comments. I

50:58

don't know. And it seemed like a lot of them,

51:00

not most of them. But there were several comments that

51:03

it was literally, I had answered that

51:06

specific question in the video. No,

51:08

there was a video. I'll

51:11

even go further, just to your credit. There

51:14

were a lot of asking questions you answered in the

51:16

video. But there were a lot of people

51:18

just making dumb statements that clearly hadn't

51:20

watched the video. Exactly.

51:24

That was the first thing they did, is they read the title

51:27

and then they wrote something dumb. And

51:31

so there was an example of,

51:34

in the comments, I basically said, hey, I did a

51:36

quick Google search for you. And

51:39

I pasted the link to the Google search. Because

51:42

it was such a simple question,

51:44

just take 10 seconds and Google

51:46

that, would you? Well, somebody

51:48

responded and said, hey, there happens

51:50

to be a really great niche

51:53

website for that. And

51:55

it's letmegooglethat.com. So let me.

52:00

share it. And it's about

52:02

what it sounds like. It's

52:06

great. I mean, it's comedy gold here, right?

52:08

You come here, it looks like you're at

52:10

Google. It says, let me Google that for

52:12

you. Oh, but it gets better.

52:14

You don't just send somebody this link. So

52:17

let me Google that. So Jared, what's a

52:19

query? What's something we can type into Google?

52:21

It could be anything that somebody might have

52:23

arranged so much in Washington. Does

52:26

it rain so much in

52:28

Washington? Right? So then type

52:30

a question, click a button.

52:32

So we're going to click

52:34

that. Right? So here's where

52:36

it gets great. So if somebody

52:39

on like, somewhere,

52:41

you know, ask that question, you say,

52:43

you know what, let me, you go

52:45

here, you know,

52:47

here's this link. Oh,

52:50

okay. What did I do? Let me copy that

52:52

link again. Copy URL.

52:56

Okay. And then if I

52:58

copy this in here, it

53:01

goes over to the URL, it types it out

53:04

for them. You know, as you can see, animated

53:06

on the screen, slowly

53:08

hovers over the button and

53:10

hits Google search, right? It's

53:13

like, here, let me Google that for you. And

53:16

then I don't know what's going on here

53:18

if it always just doesn't show the results,

53:20

but I usually will get the point. Yeah,

53:23

you go to let me Google that for you. And

53:26

when people ask silly questions, easy to

53:28

answer questions, you send them here. And

53:32

there's, there's, let

53:38

me do that. Oh, yeah. Because when you

53:40

do an actual search, it pulls up their

53:43

query, their, their shop, right? So they're selling

53:45

hats, pens, mugs, all

53:48

these things. And I

53:50

think they're probably doing pretty well,

53:52

because when I go over to

53:54

Ahrefs, they're getting quite a bit 111,000

53:58

organic, they're getting quite a bit of traffic, they're

54:00

getting 111,000 organic, organic visitors a month, right? Coming

54:03

from Google and top

54:05

pages, I don't want top pages, they got like one

54:08

page. What I want is organic keywords. So

54:10

their number one keyword is let me

54:12

Google that for you. And

54:15

a bunch of varieties of that, right?

54:19

How to Google. So

54:22

anyways, a lot of queries related to that, you know,

54:25

how to Google something or how to

54:27

do a Google search or et cetera. If

54:31

you're the passive aggressive type, this is the site

54:33

for you. Oh, a hundred percent.

54:36

And then I'll just share similar

54:39

web. They're getting a

54:41

lot more traffic than just that.

54:43

You can see that monthly, they're getting

54:45

nearly a million visitors a month,

54:48

960. Of

54:50

course I got this pop up there.

54:52

Oh, 968,000 visitors a month. So

54:56

a lot of direct visitors, right? People are sending

54:59

each other links and you know, so.

55:05

How much money it's making? I don't know. They

55:07

sell their merch, you know, they got. Why don't

55:09

they have an ad in the home page? Yeah,

55:11

that's what I was just thinking. If they're getting

55:13

a million views, that ad would

55:16

be served above the fold. It

55:18

would be seen by virtually everyone, man.

55:20

That's a lot of thousand bucks a

55:22

month right there, right? Maybe more. I

55:25

mean, I would have to. Five

55:27

figures, right? You would

55:30

think, yeah. And the $10 RPM. $15,000

55:32

a month. Yeah,

55:35

something like that. So anyways,

55:37

this is kind of a fun, weird niche site.

55:40

Try it out. Send it to

55:42

your friend of mine that you have out there. I

55:45

see at the bottom that they're keeping

55:47

with the times. And so if

55:50

you've moved on from Google and you just hang out with

55:52

chat GPT all day, and so do your friends, you can

55:54

send them the, looks like the same, I haven't tested it,

55:57

but it looks like the same thing with chat GPT. Yep, it

55:59

is. is here's

56:01

the site, lemmegpt.com. So

56:07

yeah, good stuff. I have used this like a

56:09

long time ago, like 10 years ago. I remember

56:11

it and I had fun with it for a

56:14

little while and then I lost the URL and

56:16

I haven't seen any sense. Here

56:18

you go, we're gonna bring it back. All

56:21

right, Jared, bring up my voice. Mine's

56:23

not quite as fun, but it certainly

56:25

checks the quirky box or the weird

56:27

box. Mine

56:30

is throx.com,

56:33

which sounds weird. And well,

56:35

careful there, it's a weird looking

56:37

site too. Yeah,

56:42

you're probably a little nervous. I see a lot of legs

56:44

and socks. Lot of

56:46

leg going on here. This is the

56:49

cure. Throx is the cure for the

56:51

missing sock. All

56:53

right, and I'm a little

56:55

hard pressed to call the cure. What

56:57

this person has devised is that when

56:59

you buy socks from throx.com,

57:03

you get three instead of two

57:06

so that when you lose one, you

57:09

now have two. That

57:12

brilliant. Brilliant,

57:16

yeah, brilliant's the site. We'll get into the brilliant in

57:18

a little bit. I actually dug a little deep into

57:20

this because I was so,

57:22

not blown away. This is not the right word, but

57:25

whatever you wanna say. It was very perplexing to me.

57:28

This site was originally, not

57:30

the site, the brand was originally pitched on

57:33

season one of Shark Tank. I

57:36

saw you listed that. And I

57:39

almost wonder if I remember this. Here's all I

57:41

need. Here it is on Shark Tank. I do

57:43

remember this guy. I remember that guy's face. He's

57:45

a character, man. They have on

57:48

throx.com on the about page. They have

57:50

his segments. I watched it, man. He's

57:52

a character. He looks like a circus

57:54

guy, like someone you find at the

57:56

fair, pitching some weird knife to you.

58:00

Snake Oil. You know who do you think

58:02

you think I'm a fund his deal? Ah,

58:07

I think Mister Wonderful of Funded

58:09

is deal mister wonderful. Last, Adam

58:12

said it without a niche. I

58:14

would he say it was a

58:16

gimmick? You know, like out little

58:18

atrocity. Ah, no one funded

58:20

his deal. Ah, want in Bomb!

58:22

He wanted fifty thousand dollars for

58:24

twenty five percent of Throgs. He.

58:27

Was only making thirty eight thousand

58:29

dollars of the time. So ah

58:31

now. fast forward a decade later.

58:33

The guy has collaborated with various

58:35

artists arm he wants an eco

58:38

friendly line is become pretty popular

58:40

with the teen and pre teen

58:42

category that the folks like the

58:44

mix and match their fashion in

58:46

their socks right? Spot.

58:49

With her friends, right? Zachary? Swap with

58:51

a frenzy, Get a bunch of socks?

58:53

exist or swapping. So supposedly I read

58:56

on Shark Tank blog.com that he is

58:58

making a million dollars a year now.

59:01

Really? Yes! Wow, that's what that are

59:03

linked that your had pulled up there.

59:05

Sad at the bottom is that he

59:07

is now doing a million dollars a

59:10

year no deal from shark Tank. Still,

59:15

Going strong in a a dollars a year. Now.

59:21

I. If he's in a million

59:23

dollars, he said carve a little bit

59:25

out to invest in his as Ceo

59:27

because he is a D R Thirty

59:29

Four probably just from the links that

59:32

he's gotten from Shark Tank and subsequently

59:34

affiliated Bob you know mentions, but he

59:36

ranks are forty Nine keywords Immediately good.

59:38

about four hundred monthly visits from against

59:40

traffic in there, almost all his plans

59:43

game, so it's not exactly doing well

59:45

when it comes. To as he.

59:47

Oh, but he must be getting business elsewhere.

59:49

Ah, many would say the t are pretty market

59:52

isn't really using google these days anyways so maybe

59:54

he didn't a big on tic toc or something.

59:57

Yeah. It's interesting because it doesn't even

59:59

seem like there's that many socks on

1:00:01

his. I agree. I agree that. It's

1:00:05

League Ten Twelve. Ah,

1:00:08

In the that so and seen it is

1:00:11

I read a similar comments or somewhere I

1:00:13

think on our blog post I had surfaced

1:00:15

in a scuffle were like well. Interesting

1:00:18

idea. I went to order a pair

1:00:20

of, oh I mean a three, a

1:00:23

three of socks. And they're more expensive

1:00:25

than just fine. Two packs of my

1:00:27

favorite pair of socks. Yeah,

1:00:30

I went. bought two pairs of my favorite

1:00:32

pair of socks and now I have four

1:00:34

socks for less than I would have spent

1:00:36

on this gimmicky very back. Yet.

1:00:39

Twenty three bucks a pair least the

1:00:41

parent the you know that I'm looking

1:00:43

at. yeah so a lot is definitely

1:00:45

feels like more as a gimmick gift

1:00:47

that it does the practical gift or

1:00:50

the that reported. as I said I

1:00:52

bought some pretty nice some in likes

1:00:54

of run marathons so if you want

1:00:56

to. Buy. Really good morning since

1:00:58

you don't get blisters and stuff. I

1:01:01

spent nowhere near. Twenty. Three dollars

1:01:03

on a pair of really nice running

1:01:05

saxo is due to millions. Are the

1:01:07

your Spencer? Can you believe that? Yeah

1:01:09

I mean well I guess it's it's.

1:01:11

got that gag gift feel out of

1:01:13

just like hey I bought this. you

1:01:15

laughed at Christmas, Were all happy. So.

1:01:19

Barbara had the same thing see like

1:01:21

I'd like to buy a few pairs

1:01:23

for Christmas to give out of gas

1:01:25

and their i do my best is

1:01:27

like no yeah as know I just

1:01:29

want to make somebody laugh and then

1:01:31

don't ever expect and where the socks

1:01:33

and you know so say how defiance.

1:01:36

Good. Good find on.

1:01:38

So yeah that that's a good one. It's

1:01:41

weird, definitely weird. Check the we're box or

1:01:43

say that my texts weird box so ah

1:01:45

will Very good. Ah, thank everybody for sticking

1:01:48

around so much we're we're up against the

1:01:50

time here so I'll wrap it up like

1:01:52

a said. there's so much more news that

1:01:54

we could have covered. Ah and we will

1:01:57

cover more news next week so be sure

1:01:59

to sticker. for our next episode.

1:02:02

I'm sure there'll be new news by that week,

1:02:04

by next week as well, so we'll touch on

1:02:06

that. Thank you everybody so much

1:02:09

for listening, really appreciate your time. Have

1:02:11

a great weekend everyone. Thanks

1:02:15

for joining us today on the

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you. Thank

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you.