As you might imagine, there are dozens of consultancies in the world that provide research and counsel in the fields of nighttime, nightlife, and cultural economies.

It used to be that communities would retain these individuals or groups to help assess opportunities, list cultural assets, identify cultural consumer habits, and then recommend strategies on how the community can strengthen their nightlife and nighttime cultural scenes.

That does not seem to be enough anymore.

I mean, why stop there? Why not be a bit more aggressive and help communities plan and add the new cultural assets they need to generate more economic and social value?

We will explain in this episode of Nighttime Economy, as we speak with Jett Glozier, Global Head of Business Development for Sound Diplomacy in the UK.

SOUND DIPLOMACY

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MUSIC CITIES EVENTS

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DOCUMENT REFERENCED

• A Guide to Managing Your Nighttime Economy, Sound Diplomacy and Andreina Seijas, 2017 [PDF]

24HOURNATION
24HourNation provides free webinars, a podcast, and news for nighttime economy supporters. In addition to our Nighttime Economy podcast, please follow us on:

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