0:00

So we made it to

0:02

100 episodes .

0:05

We did , here we are . Does

0:07

that mean we're done ? Do we get to stop now that

0:11

it no ?

0:12

it just means we made it to the

0:14

triple digits .

0:16

Triple digits ? Yeah , how about that

0:18

?

0:19

A pretty huge accomplishment in podcast land

0:21

.

0:22

You don't have a podcast until you hit 100

0:24

episodes , right yeah , well , maybe 200

0:26

, I'm thinking . But a

0:28

thousand .

0:30

That's when you've really done it yeah

0:33

, but we like I guess we're in the

0:35

100 episode club now , like we're in

0:37

the triple digit club for podcasters

0:39

, which I think is probably like a small percentage

0:42

of podcasters .

0:44

Yeah , oh

0:48

yeah . Because like 90% of podcasts

0:50

. I mean , I

0:53

guess there's different statistics According to Reddit r

0:55

slash podcasting , 90%

0:58

of podcasts don't publish more than three episodes

1:00

. Wow , as soon as we

1:02

passed three episodes , as

1:06

soon as we hit number four , which is

1:08

quite some ago now , we were in the

1:10

you know 10 podcasts that keep going

1:12

past three episodes .

1:14

um , I wonder let's see what does it say

1:16

for 100 episodes , like how many

1:19

podcasters make it to 100 I

1:22

think , it's just like it's

1:25

just us and mel robbins .

1:26

That's it . What

1:29

percent ? And andrew huberman and

1:31

huberman yeah , what percentage

1:33

of podcasts make

1:37

it to 100 episodes ? Let's see here it says here only 11

1:40

of podcasts make it to 50 episodes . It says here only 11%

1:42

of podcasts make it to 50 episodes

1:44

. Okay 90%

1:51

quit after 20 episodes . I don't know

1:54

, I don't know .

1:54

So we're in a small percentage , I would say I

1:58

think it's

2:01

safe to say we're in

2:03

a very small percentage .

2:05

Yeah , it's safe to say that we're better . Yeah , that's it . Sorry

2:07

, sorry , folks hate , can't sugarcoat it . If you

2:09

don't have 100 podcast episodes under your belt

2:11

, you're not good .

2:16

I'm just kidding . So what are we going to talk about

2:18

? It is cool .

2:20

It is cool to hit 100 .

2:21

I want to talk about like .

2:23

I want to just talk about what it's like to

2:25

be like .

2:26

Cool , we're cool kids . As my kids would

2:28

say we're cool kids .

2:30

We're so cool . Now I

2:34

just like what I was , you know . Let's

2:37

just talk about the podcast . I think a little bit , Do you

2:39

remember ? Like the first , when we first recorded

2:41

the first episode .

2:42

Yeah , it

2:47

was really uncomfortable , like it was .

2:48

Yeah , you know , not because of like you or me , it's just like

2:50

it was totally new yeah you

2:52

know it was back in 2022

2:55

, like early 2022

2:57

yeah um , and

3:00

so it was just like , and we didn't know exactly

3:02

what we were doing , but we just like , we

3:05

just had recorded .

3:06

Yeah , we did .

3:07

And we talked and I remember like I think we

3:09

had like once

3:11

or twice we got like 30 seconds in or a minute

3:14

in and we're like this

3:16

is crap . Let's like stop and start from the beginning

3:18

. I don't know if I'm even remembering this right or not

3:20

. And then the first episodes

3:23

. I think in the first episode . Yeah , maybe we

3:25

did , I can't remember , but yeah , probably

3:27

I wouldn't , I would imagine but

3:30

then , like really quickly after

3:32

that , it was just like show

3:34

up hit record , do

3:37

our podcast for 20 minutes

3:39

, half hour yeah

3:41

, and then done , yeah , yeah

3:43

.

3:43

I feel like we just got it out of our that

3:45

kind of like nervousness out of the system

3:48

right away and then we just decided it

3:50

was just going to be an easy record every

3:54

single time and out of all

3:56

the hundred episodes we have , only

3:58

and it was most recently

4:00

only ever once have we stopped

4:03

recording like 10 , 15 minutes in

4:05

and been like this isn't working yeah

4:08

, that's true , like that was only a couple

4:10

couple weeks ago we haven't talked about

4:12

that on the podcast

4:14

.

4:14

Yeah , we did have one day we were

4:17

recording and we were doing we had

4:19

picked a topic and we got

4:21

10 or 15 minutes into it and

4:23

this was like around the 90th episode

4:25

mark , right or 94

4:28

. Yeah , so this is well into

4:30

the routine and

4:32

it's just like at some point I think

4:34

it was me that was like you know what ? I don't

4:36

like this topic . I don't like this .

4:39

You know what we're talking about this covers

4:41

.

4:41

I don't like anything , let's . And

4:44

you're like , yeah , this sucks , let's

4:46

stop . Pick a different topic . I'm paraphrasing

4:49

, of course . Um , yeah

4:51

, there's a little bit of behind the scenes , uh

4:54

yeah trivia

4:56

for the uh , for the audience . They

4:58

may not have known . You can't do that , by the way

5:00

, every week audience if you're recording a podcast

5:02

.

5:02

But no sometimes

5:04

you gotta know when to do a tactical

5:07

retreat but

5:09

going back to the those first couple

5:11

episodes , um , like

5:13

we you and I didn't really know each other that

5:15

well either at that

5:18

. Like when we first started

5:20

, like we kind of knew each other , but like not as well as

5:22

we know each other now I would say so . It was kind of like we kind of knew each other , but like not as

5:24

well as we know each other now I would say so . It was

5:26

kind of like we were getting used to each

5:28

other in terms of just like , um

5:32

, well , having a podcast , like , and having

5:34

a conversation like this , because we'd

5:36

never really done anything like that before

5:38

together like obviously we had talked

5:40

to each other . We

5:43

hadn't like had a conversation where

5:45

I was sharing my opinion , you were sharing your opinion

5:47

and we were being recorded . So

5:50

that was also kind of like something that we had to

5:52

navigate , I would say too yeah

5:55

, that's true , that's true

5:57

and I remember

5:59

I also remember

6:02

it was a little bit uncomfortable

6:04

because it would we didn't know

6:06

like when to talk , like it was like I

6:08

would be waiting for you to finish and that , so that

6:10

I could jump in and like we

6:12

hadn't developed like that cadence

6:14

, I guess , between

6:17

just feeling comfortable going

6:20

back and forth , which is something

6:22

that you don't like , you can't really create until

6:24

you've done it . Yeah , you know what I mean . Yeah , that is , which is something that you don't like , you can't really create until you've done it . Yeah

6:26

, you know what I mean , yeah .

6:28

That is . That is , you know , there's many benefits

6:30

to having a podcast co-host

6:32

, but the one sort of challenge

6:34

that presents itself that is not there if you're solo

6:37

, literally is what

6:39

is that is coordinating talking

6:42

? And we're still not perfect . Like , we

6:44

still kind of talk over each other a little bit here and

6:46

there , which is not good for , you

6:48

know , podcasting in general . But uh

6:50

, but it's gotten . You know , we're

6:52

pretty much in the groove now .

6:54

It's pretty good to be honest , cause I , when

6:56

I'm doing the editing , like I don't really , I cut

6:59

out tiny bits where we've maybe

7:01

talked over each other , but

7:03

it doesn't happen very often , to be honest I

7:06

um , as we've just been talking over these

7:08

last couple of minutes , I

7:11

found a list okay

7:14

, that I thought might

7:17

be interesting to reflect

7:19

on .

7:19

And here's what the list is . It's from

7:21

three times bestselling

7:24

author and

7:27

host of the win the day podcast

7:29

that has more than 50

7:31

million views . This guy's name is James

7:33

Whitaker . Have you heard of him ?

7:35

Yeah , I know that name .

7:36

James Whitaker . When

7:39

he hit 100 , his 100th episode

7:41

he wrote a little article here that I've discovered

7:44

on LinkedIn . Hit 100 his 100th episode . He he wrote a little article

7:46

here that I've discovered on linkedin . That is the 10 lessons that he learned from 100

7:48

podcast episodes and I thought

7:50

it would be fun now to

7:53

like go through the lessons that this guy learned

7:55

and see if we also learned these okay

7:58

, yeah , I like that , that's .

7:59

Or , if we're gonna be like , oh , shit we're .

8:02

We're at 100 episodes and we didn't figure

8:04

that out maybe we'll

8:06

learn something we'll learn something

8:09

from this list from this list .

8:11

Yeah , and then the other

8:13

thing we wanted to do is just like reflect on our favorite

8:16

moments or episodes

8:18

yeah from the

8:20

past right yeah , do

8:23

you have a favorite that like is just

8:25

coming off the top of your head From the past ? Right yeah , do you have a favorite

8:27

that like is just coming off

8:29

the top of ?

8:29

your head . I'm trying to

8:32

remember there's been a couple where , like , something

8:34

really funny happened , yeah

8:37

, and we both wound up like laughing

8:39

really hard . I

8:41

think the one where , like you

8:43

learned we were learning together

8:45

about the anti-joke oh

8:48

yeah and like you were just dying

8:50

and like you just had to like mute yourself and

8:53

I had to just like talk for

8:55

a good time , because you were just like crying

8:58

and laughing uncontrollably .

8:59

I think I learned that day that my

9:01

sense of humor is the anti-joke .

9:04

Yeah that was fun

9:06

, that was fun . That was a fun

9:08

like the audience has no idea what I was looking

9:10

at while we were recording that episode

9:13

, so you were like all red like

9:15

you were literally crying

9:17

and like laughing and also

9:20

trying not to laugh because we were trying to record

9:22

the podcast . Yeah , and there's been like

9:24

a couple of times where that's .

9:26

Yeah , there has been a couple of times . There's

9:29

been a bunch of like interruptions

9:31

from Pepper , my cat .

9:33

Yeah , the cat . Especially recently , the

9:37

cat is like all in my

9:39

face while we're recording the

9:41

podcast , like via camera . Right

9:43

, yeah , not right this second , surprisingly

9:46

, but for the last , like three or four recordings , your

9:49

cat has been like taking up a lot

9:51

of the space on my screen yeah

9:53

uh , as we've been chatting , and

9:55

it's a nice cat , it's a beautiful cat yeah

9:57

, she's lovely , but yeah , she's quite needy

10:00

.

10:00

She's right beside me right now , so she

10:02

can hear . Yeah , so she's

10:04

listening to us talk right now yeah

10:07

yeah , I'm part of the podcast now

10:09

I think for me

10:11

, um , because you

10:13

know I do a lot of the editing , right , or

10:15

I do all of the editing but , um

10:17

, the first season we

10:20

didn't really care about the video

10:22

because , like we

10:25

weren't doing anything with like Instagram

10:27

and

10:30

like I hadn't even considered putting any of the

10:32

video of us recording on

10:34

YouTube . But

10:37

when I decided to do that , I was going

10:39

back through the season one videos

10:42

and we're

10:44

like we just don't about

10:46

, um , how we're looking

10:48

on the screen in

10:51

the in the first season , because

10:53

there's there's times where I'm like over here

10:55

, like in the corner , and it's

10:58

like a very different , if not as polished

11:00

as we are now . I would say yeah

11:03

, but one of my favorite episodes from season

11:05

one was when we talked

11:07

about I

11:10

think it was about being a kid or something

11:13

like that . I feel like that was

11:15

one of the episodes where , like I finally

11:17

had my podcast , confidence was

11:19

like solid Was

11:23

in season one and it was the last

11:25

episode in season one . Oh yeah

11:27

, you were probably happier as a child than

11:29

you are now . So what I

11:32

loved that . Um , I loved that episode

11:34

. For me , that was like I

11:37

remember I was at my cottage so

11:39

that would be a good one that

11:42

would be a good one for people to re-listen to yeah

11:45

or for even for me to go back

11:48

I remember

11:50

recording that , but I don't remember all the details

11:52

of it , of course yeah , it was a good one

11:54

and I think I , I think actually in that

11:56

episode I had just come up from the beach

11:58

, um , because

12:02

my eye I had sunscreen

12:04

in my eye that entire episode and

12:07

I was like trying to be

12:10

cool and calm

12:12

and like super focused and professional and

12:14

my eye was just like stinging

12:17

.

12:18

Yeah .

12:19

I do remember that . I remember that well

12:21

, yeah , yeah

12:23

. You know , there's a lot of things

12:25

going on behind the scenes that you can't see

12:28

on a podcast yeah

12:30

, there really is .

12:31

There really is . There's a lot going on yeah

12:34

um , okay

12:36

, you want to hear an item or two from the list

12:38

. Yeah , I do , yeah so

12:41

I'm to just call this

12:43

the list of things that we should have learned by

12:45

now , according

12:48

to James Whitaker , Is

12:51

he an author ?

12:52

Like what is he ? Why do I know that name

12:54

?

12:55

It says he is a three

12:58

times bestselling author .

13:00

Okay .

13:01

And he's the host of the Win the

13:03

Day podcast that has 50 million plus

13:05

views .

13:07

Okay , but what is his book ?

13:10

I think it's called Win the Day

13:12

.

13:12

Oh .

13:14

Let's see . I

13:16

don't know .

13:17

Okay .

13:18

I don't know this guy . Can you write ?

13:19

like a really famous

13:22

personal development book or something like that

13:24

.

13:25

I mean Well , he must have .

13:26

He has 50 million .

13:27

That's pretty huge , 50

13:30

million listens and reviews

13:32

and he

13:35

says he's a three times best selling

13:39

author .

13:39

So let's

13:42

see here he has ?

13:45

he has a book called grow rich the legacy

13:48

okay I

13:51

guess he's like a law of attraction yeah

13:54

, that's what I was thinking .

13:55

I feel like I know him from that world

13:57

. All right , what does he say

13:59

?

14:01

yeah , anyway , uh

14:05

, number one is play

14:07

the long game .

14:09

Yeah , good .

14:11

You're building relationship capital . I

14:13

like that You're developing your skill by

14:15

doing .

14:16

Yeah , like that .

14:18

And you're creating a content bank

14:20

.

14:23

It's true . Yeah , I think we

14:25

got that . We got down , we're

14:27

doing that yeah , yeah

14:29

, the content bank , definitely , because it's

14:32

so interesting . Like I don't do

14:34

this pretty ever , but

14:37

I kind of want to go back and like listen to some

14:39

of the older episodes because , like there's so many

14:41

things that we've talked about

14:43

that is like that are so important . You

14:46

know what I mean . So it is

14:48

a good little archive

14:50

of of content and , like

14:52

I think , probably areas

14:54

that we've been , that we've moved through

14:56

right like topics

14:59

that were really important to us at that moment

15:01

, right , yeah , yeah and moment Right . Yeah

15:04

, yeah , and then playing the long game . It's so true

15:06

, um , because

15:09

we weren't ever really dwelling in the details

15:11

of , like each episode , like oh

15:13

, it's not perfect , or we don't have the perfect topic

15:16

this week , or you know , um

15:18

, or we didn't get as many downloads , like we're

15:20

never really focused on that . It was more like

15:22

, how do we just keep this thing going , right

15:24

?

15:28

focused on that . It was more like how do we just keep this thing going

15:30

right ?

15:30

yeah , long game , long game , cool yeah , okay , so we agree

15:32

with james .

15:32

Yeah , I like that , on that one number two number

15:35

two number . Next thing he

15:37

learned and we're doing this is

15:40

release episodes consistently

15:42

yeah that's

15:45

important yeah , we've been super consistent

15:47

. I think we've maybe missed like one

15:50

Monday which

15:52

, like even the best podcasters

15:55

in the world , even if they have

15:57

a certain consistent podcast

15:59

posting schedule , it's not

16:01

like they never skip

16:03

a week or anything like there's holidays

16:05

and there's stuff that happens yeah . But

16:08

we've definitely averaged one episode a week

16:10

.

16:11

Consistently for the last two years . Right

16:14

, yeah , and what

16:16

most of our listeners probably don't know and we

16:18

shared this in the podcast class that we did the

16:21

first three months of our podcast

16:23

you were like not

16:27

around , so what we did

16:29

was we like banked

16:31

episodes and you

16:34

know , I would edit them and put them up , but

16:36

we weren't actually actively podcasting

16:39

during that time .

16:41

Yeah , right , that's right , I

16:43

was off the grid , yeah .

16:45

You're off the grid so it's like possible

16:47

to do that you know what I mean and have a , have

16:49

a co-host , if you're just like organized

16:52

.

16:54

Yeah .

16:56

Too . Yeah , and

16:58

we were able to stay consistent , despite you

17:00

taking that like kind of hiatus from

17:02

work and life .

17:04

Yeah , because we planned for it

17:06

and we took action

17:08

to make sure that you know we

17:11

kept consistent yeah

17:14

.

17:14

We did a good job handling that . Yeah

17:16

, we really did Like when I look back now because

17:18

we were new podcasters too like it'd be different

17:21

, like I feel like now it

17:23

would be different because we've kind of established this consistency

17:26

and this routine . But that

17:28

was like at the beginning of us starting

17:31

the podcast yeah , right , yeah

17:34

. So because you knew when we started

17:36

the podcast , you knew you were going to be taking

17:38

that break . So right at

17:40

the beginning we were like let's just do two episodes

17:42

a week and then we'll

17:44

bank them yeah , yeah , yeah .

17:46

And we just like we looked at the calendar , we calculated

17:49

how many weeks I was going to be away and how many

17:51

episodes we would need to maintain our

17:53

schedule . Yeah , good

17:55

job .

17:58

Good job us yeah we did it .

18:00

Let's see here . Number three thing on this

18:03

guy's list is stay true

18:05

to the promise of your show which

18:10

I think we've done you know , here he talks

18:13

about like recognizing what

18:15

is the mission or the

18:17

. You know the topic or the theme or

18:19

whatever that you're overall tackling and

18:22

, uh , you know , stick to that and

18:24

we've done that . You know , right from the beginning it's always

18:26

been about success as a coach coaching

18:29

, hypnotherapy , all that good stuff yeah

18:32

, the mindset , attitude and strategies

18:34

of elite coaching .

18:36

That's what we used to talk about like every start

18:38

of every episode .

18:39

Season two forgot about

18:41

that , forgot about the intro . Yeah

18:44

, yeah , cool

18:48

Okay .

18:50

Here we go . This is one that .

18:52

I don't think we're doing . Number

18:54

four from James Whitaker

18:56

Is that who ? It was James

18:59

Whitaker . Yeah , use

19:03

your podcast to connect with your

19:05

heroes . And he

19:07

says I've had some interesting people

19:09

on the Win the Day podcast . That's his

19:11

podcast .

19:12

Yeah .

19:12

Including number one New York Times bestselling

19:15

authors , medical experts , special forces

19:17

operators , harvard professors , billion

19:19

dollar founders and more . Do

19:22

you know how many times I've been rejected

19:24

when asking a guest if they'd like to

19:26

appear and he says only once

19:28

?

19:29

Really .

19:30

When I reflect on this statistic

19:32

, I'm inspired to aim higher , to

19:35

find guests who have more engaging stories , bigger

19:37

platforms and better opportunities for long term

19:39

collaboration Wow

19:41

.

19:43

Is this a goal for us for season five

19:46

?

19:50

Because we have had zero guests on our podcast . We've like it's not an interview

19:52

podcast , we've never had guests , but uh , yeah , should

19:54

we invite , like I

19:56

don't know what's the dolly llama

19:59

um . Should we invite

20:01

the ? I

20:03

don't know mel robbins

20:05

yeah yeah , should

20:08

we invite um ?

20:10

you know who I would love is um . I also

20:12

love teal swan . Do you know her ? I

20:15

know of her .

20:15

I don't I haven't like dove into a

20:18

lot of her stuff , but I know who she is and I've seen

20:20

her kind of clips here and there .

20:22

They seem good yeah , I just

20:24

listened to her being interviewed

20:26

on um what's

20:29

that by ? You know the guy who's like the biohacker

20:32

? Um , he

20:34

has a podcast . I

20:36

can't think of his name right now . He's like

20:38

the . He's basically trying to live

20:40

forever . Do you know that guy ? no

20:43

, well , maybe I don't know , through

20:46

biohacking he's got all

20:48

kinds of stuff on youtube

20:50

and he's been interviewed on like

20:52

all kinds of huge shows

20:55

. Anyway , she was just

20:57

recently interviewed on his podcast . But

21:00

maybe something to consider . Maybe we should invite

21:03

some of our heroes onto our podcast and

21:05

see what happens .

21:07

Yeah , Like Tom

21:09

Hanks . Imagine if we could interview Tom Hanks oh wow

21:11

, yeah , I would

21:13

love that .

21:14

That would be cool .

21:15

That would be great . Or , like Matthew

21:17

McConaughey , I'm

21:20

not really into Matthew McConaughey , I'm sure

21:22

he's delightful , but he's a real personal

21:24

development guy Success .

21:24

Yeah , I'm sure he's delightful , but he's a real personal development guy success yeah

21:28

, that's true . I think

21:30

he'd be interesting to talk to .

21:32

Um yeah , all

21:34

right , something to think about yeah

21:37

, so listeners , if you know Tom Hanks or

21:39

Matthew McConaughey , make sure you send us a DM so

21:41

we can link up with them yeah as

21:43

a guest . Cool , okay , let's

21:46

uh .

21:46

So there's one , and yeah there's on

21:48

the on this list that we haven't um

21:51

, haven't considered

21:53

number five from

21:55

james is build

21:57

an entire content machine

21:59

.

22:01

And he says uh , we all know that social media

22:03

is a linchpin of visibility in the digital area era . Okay , but

22:05

most people have a weak social media presence . A linchpin of visibility in the digital era , but most

22:07

people have a weak social media presence because

22:09

they don't know what to post or

22:11

they post the same generic crap over

22:13

and over and over again , expecting

22:16

a different result . Kudos to you

22:18

, james Whitaker , for calling

22:20

out that behavior . That

22:23

is true , a lot of people do that

22:26

.

22:26

Well , that's funny because I was just thinking about

22:28

that this morning because I haven't posted anything

22:30

on the Instagram for the podcast

22:32

in a while , partly

22:34

because I'm just I'm feeling a little uninspired

22:37

. But then I was also thinking about , like

22:39

other people that I know who have a podcast

22:41

, who also have like a separate Instagram

22:44

for the podcast , and it's always like this

22:46

it's like sort of like the

22:49

little social media platform

22:51

that you forget about or you're just like oh

22:54

, I should put something on there

22:56

to remind people that I have a podcast

22:58

. But what is that Like ? Why is that ? Because

23:02

I feel like no one's podcast

23:04

Instagram does

23:07

well , Unless it's

23:09

their primary platform .

23:12

Yeah , yeah , it's interesting .

23:15

Yeah , yeah , yeah

23:18

this point's pretty good here .

23:19

He says this is why the Win the Day podcast

23:21

now has millions of views across the various social

23:24

media platforms , with two

23:26

videos , and then he's linked to this one and this one

23:28

already surpassing a million views

23:30

each . That's pretty cool . And

23:33

he says I want to reiterate this point because

23:35

it's important this visibility

23:38

has come almost exclusively through

23:40

content that already exists . I'm not

23:42

reinventing the wheel , I'm extracting

23:44

content from an existing conversation

23:47

and publishing it to the masses , meaning he's

23:49

taking clips from his podcast recordings

23:51

and repurposing it as

23:53

general social media content . And

23:55

he's winning big because of it . That's a cool tip

23:57

, that is that's

23:59

something that I was talking about in um in

24:03

the engage mastermind I

24:05

think the other day where

24:08

I was talking about AI tool . Yeah

24:10

, I was . I mentioned a specific tool that lets you do

24:12

that really easily . You know the tool is Opus

24:14

Clip , but that's the tool . The

24:17

principle is , you know

24:19

, if you're sharing value in one context , can

24:21

you take that , you

24:24

know the recording of that and turn it

24:26

into valuable content for

24:28

other contexts . And the example

24:30

for me is that , like I'm on teaching

24:33

or coaching , on group Zoom calls multiple

24:35

times a week , every week , and

24:37

so the only reason in the past I didn't

24:39

take those recordings and cut them up

24:41

and make it into social media content was because

24:44

of the labor and or cost involved

24:46

. But now , with new ai tools

24:49

, it's a lot easier , uh

24:51

, and so I'm doing more of it yeah , yeah

24:53

, that's good cool

24:56

uh , all right

24:58

, that's a great point there , yeah so we

25:00

could be doing that better , definitely

25:02

yeah we could be doing that better .

25:05

Uh , we could even use opus take this video

25:07

right , exactly , I know that's what I've been thinking

25:09

about . I haven't done it yet all

25:11

right , all right .

25:12

Number six on the list

25:14

I'm liking this list .

25:15

Are you liking this ? I like this list . It's a

25:17

.

25:18

It's a good idea what's something

25:20

about the podcast that you didn't like or

25:22

that you hated ?

25:23

oh yeah , um

25:25

, I don't know if there's

25:27

anything that I've hated . To be honest

25:29

, that's a strong

25:32

, a strong word what's

25:34

the worst thing about having a podcast

25:36

? yeah , I mean I love the

25:38

podcast . I've been

25:40

very dedicated to the podcast from

25:42

the inception . Um

25:45

, like , I really

25:47

wanted to have a podcast . So , like

25:49

, I think for me , the

25:51

one thing if we're going to

25:53

, if we're going to go to hate , um

25:56

, for a minute , is just the

25:58

editing . Like , the editing is the one

26:00

thing that I don't love , and

26:02

I do find that I leave it . It's one of those things

26:05

that I leave to the last minute , and anything I leave to

26:07

the last minute , in my opinion , is something

26:09

that I'm like not into . So

26:12

I just

26:14

find the editing boring . I

26:17

don't so I wouldn't say I hate it , but I just

26:19

like I just think it's boring because I've got to like re-listen

26:21

to the whole episode . I got to cut it up . Sometimes I have

26:23

to re-listen to it again , so

26:32

you know , and then , like , I've got to upload it and write the description . And AI helps a lot because

26:35

it kind of gives me something to work with

26:37

. But I would say , out

26:39

of it , like , if we became big time podcasters

26:42

, I'd love to have a team who's like taking

26:45

it , editing it it , adding things to it , creating

26:47

content , and all I have to do

26:49

is like show up and record . That would be

26:51

my dream yeah

26:55

cool yeah , what about ?

26:56

you , what do you hate ?

27:00

um just all the attention you

27:02

know uh people following

27:04

you down the street , the paparazzi , yeah

27:07

, you know , just trying to walk

27:09

my prized pet llama

27:11

down hollywood boulevard like

27:14

everybody's . Like , oh , ryan , can I have

27:16

an autograph ? Oh , ryan , I

27:18

pet your prized pet llama . And I'm like

27:20

, yes , yes , of

27:22

course you can have both of those things . You

27:25

know um , other than

27:27

that , though , yeah , I don't , there's nothing about it that

27:29

I really hate , actually .

27:30

Um , there's very few downsides

27:32

.

27:33

I mean , like this is it's

27:35

kind of like the perfect thing for

27:37

us , right . Like when you're a coach that's active

27:40

on social media , you're kind of like straddling

27:43

the line between entrepreneur

27:45

and public figure and like just having

27:47

a podcast is like right

27:50

in that wheelhouse , you know .

27:53

So it just works . You know , it just makes sense , yeah

27:56

.

27:56

Yeah , now

27:59

I want a pet llama . Are there like mini llamas

28:01

? You know how there's like mini horses . I

28:04

don't think so , but maybe I'm

28:06

sure that that's

28:08

something for the universe to work on like

28:10

I don't think you force that to happen , but if

28:12

it just like naturally , organically , sure

28:15

starts to happen and I can have a little

28:17

miniature llama like here

28:19

in my office with me , as long as it's

28:21

happy like as long as it's happy I

28:24

mean , you could get a goat that

28:26

is definitely not the same thing . Those

28:28

are two different

28:30

animals um

28:32

all right .

28:33

What's number seven ?

28:35

wild animals should be wild . They shouldn't live in

28:37

my office . Number seven is

28:40

spend more time promoting

28:43

than creating . Oh

28:45

, this is something we could probably

28:47

improve on . And like um

28:50

, it's true , like , if

28:53

you spend , you know , 30 minutes creating

28:55

a piece of content , some people say you should

28:57

spend an hour driving traffic

29:00

to that piece of content you

29:02

know , um , if you're going to go live

29:04

in your facebook group , you

29:06

should start building anticipation for that five

29:09

, two , three , four , five , ten days

29:11

in advance . Um

29:13

, so you know . So james says spend

29:15

more time promoting than creating . He

29:17

says running a podcast is very much like having

29:19

a book the off . The author

29:22

thinks the hard work is over when the book is written

29:24

, but seasoned authors know that the

29:26

real work only begins when

29:28

, once the book is written um

29:30

that's true . Hey , it's like yeah

29:32

think about it , it's a lot easier to

29:34

record podcast episodes of good quality

29:37

and upload them than it is

29:39

to like drive massive amounts of numbers

29:41

of people to listen to them . Yeah

29:43

, um , and again , because we're playing

29:45

the long game and you know , um

29:49

, we , you know , we

29:51

didn't start this podcast with

29:53

the goal of , like immediately monetizing it

29:55

to like 10 figures a year or anything we

29:58

have a ton of effort into

30:01

promoting , but it is something

30:03

we could do more

30:05

of . I will , I think , yeah definitely

30:08

I think we should .

30:09

Now that we're at the hundred episode mark and we're

30:11

in like the triple digits as

30:13

we continue , you

30:16

know what I mean . I think that it needs to become a goal

30:18

for sure well

30:22

, there's a couple of tips here from james okay

30:24

, what are they ?

30:25

I think like we started going through this list , like both

30:28

of us being like who ? Is this james guy and as

30:30

we're like this guy seems to

30:32

know what he's talking about .

30:33

This james whitaker I like him , yeah , yeah

30:36

anyways , should I buy all his

30:38

books ?

30:38

should we invite him to be on our podcast

30:41

?

30:41

I was just going to say holy

30:43

jumping , uh

30:45

, anyways .

30:47

All right , now that I've said that , like all our

30:50

listeners are going to invite him and he's going to be like unindated

30:52

.

30:53

I hope so . Invites to be on

30:55

podcasts Um what's his number

30:57

one tip for uh in for

30:59

uh promoting ?

31:01

Well , his podcast seems to be an interview

31:04

style podcast . So

31:09

well , his podcast seems to be an interview style podcast . So , um , he's talking about , you

31:11

know , making a strong connection with your guest , um , getting them

31:13

to share their episode with their mailing

31:15

list . Yeah , that's

31:17

a big tip , that's something

31:19

that , again , we haven't started having podcast

31:22

guests yet , but we need

31:24

to . We gotta have gotta

31:26

bring tina tina

31:28

she's gonna be our first guest . She's

31:30

gonna be our first guest .

31:31

Tina , tina , if you're listening yeah

31:34

you're gonna be our first guest yes

31:36

tina h but this

31:38

is the thing when we have a guest , because

31:40

what people ? I mean , I think we've

31:42

alluded to this before , but , like , the one

31:44

cool thing about our podcast that I like is

31:46

we don't plan the episodes , so we

31:48

just like get on a zoom call and decide what

31:51

we're going to talk about . I mean , we do some minimal

31:53

planning , right , yeah , and

31:55

so the reason why we haven't had a guest is

31:58

because they have to get into

32:00

this weird podcast world with

32:02

us where we're like , hey , what

32:05

do you want to talk ? About yeah so

32:08

you have to feel comfortable

32:10

um , just kind of flying by the seat of your

32:12

pants if you're going to be a guest on our podcast

32:14

yeah , yeah

32:16

, you have to be .

32:17

Yeah , yeah , um

32:19

cool , okay . So tip

32:21

b is take the most

32:24

engaging moments from each podcast episode

32:26

and publish them as clips on TikTok

32:28

, instagram reels

32:30

, facebook reels and YouTube .

32:32

Yeah , well , we do that .

32:33

Yeah , we kind of do that and we'll do more . Now

32:35

that we have like Opus , we can probably do more of that . Yeah

32:39

, tip C is create

32:41

. This is something that

32:45

I never would have thought to do on my own

32:47

and I still don't know . Let's see it says

32:49

create a qr code and make sure

32:51

it's displayed prominently wherever you have

32:53

an opportunity to be of service to people

32:55

in a large gathering , for

32:58

example , at a speaking event . This will allow people

33:00

to open the camera app on their phone

33:03

, scan your qr

33:05

code and subscribe

33:07

to your podcast on the spot

33:09

oh , I love that , I

33:12

love that that's kind of cool when

33:14

you're at hypno thoughts I should

33:16

just speaking at hypno thoughts I

33:18

should connect with somebody that

33:20

lives in vegas and

33:22

like have a giant placard

33:24

of a qr code shipped to their home

33:26

. So that's ready when I arrive in Vegas and

33:29

I'll just walk around with it , Like

33:32

you know , those sandwich boards .

33:33

Yeah , you can just wear that .

33:36

Yeah , yeah , I can be wearing

33:38

just like , cause it's Vegas , it's hot . I'll wear just

33:40

like a bathing suit and a tank top like a

33:42

since later from saved

33:45

by the bell , and I'll have a sandwich board with

33:47

a qr code for our podcast

33:50

and I'll just walk around the casino . Not

33:53

even hypno thoughts . I'll go right out there to

33:56

the crowd , yeah , um

33:59

, okay , so watch for that . People who are going to be at hypno

34:01

thoughts anyways . So , but the qr code

34:03

thing , that's actually a good idea , that's a good idea

34:05

.

34:05

I like that .

34:08

Number last for the tips is link

34:10

to it in your social media bio and

34:14

through embedded players on your website .

34:18

I have that on my website .

34:19

Do you that's ?

34:20

cool yeah .

34:22

He says your audience is not going to magically discover

34:24

you until you put in the work .

34:27

Yeah , it's true .

34:28

Excuse me , mr Law of Attraction , maybe

34:30

they will if I just focus

34:32

on that , put it out there . Yeah

34:36

, no , I'm just teasing . All

34:38

right , james , we're down to like the

34:42

last three tips , not tips , these

34:44

are not tips . These are like things he learned , but

34:46

I guess they're tips also . Um , do

34:49

you have a favorite episode ?

34:51

Oh , you said the words like uh , inner

34:54

yeah when you were a kid the child when

34:56

you were a kid . Yeah , I liked that episode

34:58

.

35:00

I'm wasting traps that new coaches ought

35:02

to avoid . That was a cool episode .

35:06

Yeah , I don't remember that one . Do you want ?

35:08

to listen to the full thing in its entirety right now

35:10

as part of this episode . It's

35:13

35 minutes long .

35:14

The other one I liked too was do you remember

35:16

we did an episode where I talked about

35:18

how much I don't like my fear

35:20

of going on cruises ?

35:23

Yeah .

35:24

That was a good episode . That

35:27

was a good . That was a good that was season one .

35:29

I think was it season one , that was like early

35:31

.

35:31

Yeah , I liked that episode and you like you

35:33

coached me through um my

35:36

fear and we we discovered

35:38

that it's not that I was afraid to go on

35:40

a cruise , but I just don't like them and

35:43

I was afraid to tell people that I don't like

35:45

them .

35:45

I think and I think

35:47

it also had to do with like being

35:51

stuck somewhere yeah

35:54

with like and

35:57

if you're bored like if

35:59

you yeah , like if you were bored or you

36:02

know , not enjoying it , you'd

36:04

have no escape .

36:05

Yeah .

36:06

Right , Like I think , yeah , that was a good episode

36:08

. I don't remember what that episode was called . Yeah

36:13

, I don't either , but Was it Seven Fears you Must

36:15

Overcome to Be Successful ? Was it part

36:17

of that ?

36:17

episode ? I don't know .

36:21

No , it wasn't that one . Yeah , I don't know , was it 20 ?

36:23

questions . It was a fear in disguise .

36:27

Season 1 , episode 16 oh

36:30

okay , season 1 , episode 16

36:32

was

36:35

a fear anyways , all right . Tip number eight

36:37

from james whittaker , or thing

36:40

he learned after 100 episodes um

36:43

, this is definitely something that we do focus on

36:45

continual improvement . He

36:47

says you're starting to get an idea of what I mean by continual

36:50

improvement by this point , aren't you ? And

36:54

to make it even clearer , with every episode

36:56

I publish , I think , what can I do to revise

36:59

the entire process so

37:01

that episodes can be published faster and

37:04

the quality can get better ? I think that happens

37:06

organically .

37:07

Yeah , I do too .

37:09

But I think it has for us . Certainly , the quality

37:11

has gotten better , the smoothness .

37:13

Yeah .

37:15

I don't know how much faster

37:18

the publishing has got , because

37:21

we tend to like

37:23

our podcast episodes are 30 minutes ish

37:25

, but our podcast

37:28

recording meetings are wind up being

37:30

like two hours because , like , we show up

37:32

, we chit , chat for a an extended period

37:34

, then we record

37:37

. But that's fine , right , that's not really a problem

37:39

.

37:39

Yeah , definitely on my end

37:41

. The editing has gotten a lot tighter

37:44

, like it's , it's . It used

37:46

to take me longer , but

37:48

now I've got a system and it's just like I'm

37:51

, it's easy . Like

37:53

I feel like if we went to like two episodes a

37:55

week , that would be . That would become quite

37:57

a lot of work .

37:59

Yeah , oh , we don't need to do that .

38:02

No .

38:03

Again , this one doesn't really apply to us because

38:05

we're not an interview podcast , but number nine is promote

38:07

your guest

38:09

, he says the most frustrating

38:12

part about this one is that you've done the hard work to

38:14

get the industry expert on your show but

38:16

you sabotage the connection by making it

38:18

all about you . The

38:20

truth is that if you're inviting someone onto your show

38:22

, it should be about them , not you . You I agree

38:24

with him there . I you know , I've

38:27

interviewed a lot of people , not on a podcast context

38:29

, but in social media and other contexts

38:32

, and really you need to make the subject of

38:34

the interview .

38:35

Yeah , totally .

38:36

For sure . Yeah , so

38:39

he says he quotes

38:41

Keith Ferrazzi , who said

38:44

invite them into their mission

38:46

. If you do that , you'll inevitably

38:48

find common ground , which will strengthen the relationship

38:51

further . Stop

38:53

talking about yourself so much I guess

38:56

you're interviewing somebody

38:58

and focus on their journey . Yeah , I mean again

39:01

isn't that common sense ? Maybe

39:04

, maybe not .

39:05

Maybe not again . Isn't that common sense ?

39:06

maybe , maybe not , maybe not . You know , I think I've . You

39:08

know , in addition to interviewing

39:11

lots of people many times , I've also been

39:13

being interviewed many times

39:15

and there is definitely , like , a range

39:17

of people who like really

39:19

make have made it 100 about me . It's

39:22

been more of a balance between them sharing and

39:24

, um , myself

39:27

sharing . And then there has been

39:29

the odd interview here

39:31

and there where

39:33

it was very clear that , like

39:35

, the person hosting the interview was

39:38

really committed to sharing about their agenda

39:40

and their and their journey

39:42

, even though they were interviewing somebody else . And I'm

39:44

not faulting them for that . I guess it faulting them for

39:46

that , I guess it's just a different style yeah . But

39:48

those do kind of stick out in my memory as

39:50

being like a little off , yeah

39:54

, or just different than how I would do things

39:56

. I guess you might say yeah

39:58

. Like

40:03

anytime I've been interviewed , it's been all about me .

40:04

Yeah , you know , like they may

40:06

do a little intro or something like that .

40:08

but by

40:11

the way , for those of you that are , I

40:13

want to give credit where credit's due . This article

40:15

that I'm getting these 10 lessons from James

40:17

Whitaker from is called

40:19

10 lessons from 100 podcast

40:22

episodes , and it was published

40:24

by him On LinkedIn . So

40:26

I'm sure if you Google his name and

40:29

the last name is W-H-I-T-T-A-K-E-R

40:33

and that title , I'm sure you will

40:35

find this article If you want to read the full thing , number

40:38

. Last Thing he

40:40

learned from doing his first 100 episodes

40:43

Is look at the bigger

40:45

picture . He says

40:47

with every episode , I'm calibrating

40:49

what my audience needs to know and

40:51

what I enjoy learning about , and

40:55

I guess he's using that to and he goes

40:57

into more detail here but he's using that to

41:00

inform the direction of the podcast

41:02

, which I think is a great idea , and that's something that we've tried

41:04

to , that we've done . Yeah , I think we a great idea and that's something that we've tried

41:06

to , that we've done .

41:06

Yeah , yeah , we do our best to

41:08

do that Like it's

41:11

a mix right Between teaching

41:15

, I think , and then like sharing

41:18

our opinion and stories , but it's always

41:20

with the intention of , you

41:22

know , our listeners taking something

41:24

away at the end of the episode

41:26

. So I hope that this

41:28

has been helpful for people to

41:30

. You know , cause you

41:32

can apply this to not

41:34

just podcasting , but your social media content

41:37

or your business or , you

41:40

know , any kind of project you're working on . I

41:43

think all of these , these kind of

41:45

lessons learned , can

41:47

be applied .

41:49

Yeah , certainly yeah

41:52

. Yeah , some great lessons in there . That

41:55

was fun and some good insight

41:57

right . Like good insight .

41:59

Yeah , I think there's a couple of things here that we can

42:01

take away from it , one being maybe

42:03

it's time to you know

42:05

, explore interviewing

42:08

. Yeah , yeah and number two , we've

42:10

got to do a better job at promoting . You

42:14

know what I mean just moving the needle a little bit more

42:16

to get more people listening

42:19

yeah , yeah , there

42:21

you go how about that ? And part

42:23

of that can be achieved through

42:25

interviewing , right ? Because then

42:28

those people will help

42:30

spread the word .

42:32

Yeah .

42:33

To people who may otherwise have

42:35

not , you know , listened to

42:37

our not our website , our podcast

42:39

.

42:41

Yeah , definitely yeah

42:44

. Any other reflections on the

42:46

100th episode before we wrap

42:50

it up ?

42:50

I don't think so , Just like I'm proud of us

42:53

.

42:54

I know .

42:55

I think it's cool . 100 episodes

42:57

, 100 episodes Pretty

42:59

cool .

43:01

Officially 100 .

43:02

Yeah , it's quite an achievement when you consider

43:04

how much consistency

43:06

and commitment it requires to hit 100 episodes

43:08

yeah , and I'm just

43:10

kind of like happy that

43:13

you know we've achieved

43:16

that and it's

43:18

really not felt like a ton of effort

43:21

yeah , yeah , yeah

43:24

, I do want to thank you .

43:25

I don't want to , you know , definitely

43:27

give credit where credit's due . It was your idea

43:29

to start the podcast . You know you invited me to

43:31

join you on this journey . You

43:34

do a ton of work behind the scenes to make this

43:37

podcast work

43:39

and flow the way it has and I really , really

43:41

appreciate that and I think both myself

43:43

and our audience , you know , owes

43:45

you a debt of gratitude for really being

43:47

the driving force behind the no

43:49

excuses coaching podcast . So thank you , alana

43:52

banks , for for that . My , you know

43:54

I have nothing but gratitude to you for that

43:56

thank you , yeah

43:58

, and you're welcome you

44:00

bet cool , it's a pleasure

44:02

yeah , so , that

44:04

being said , uh , I

44:07

guess that's it for now I guess that's , it yeah

44:10

, we'll see you on the comparatively

44:13

much less important 101st episode

44:16

, everyone yeah , and

44:18

like I guess here's to 200 yeah

44:21

, that was it is

44:23

it gonna take .

44:24

It's gonna be like two years before we're at

44:26

200 , though , because

44:28

it took us two years to get to 100 , because

44:31

we do one a week .

44:32

Yes , it's gonna be a while for the next , like

44:34

big mile . Well , 150

44:36

will be like a milestone true , okay

44:39

yeah , yeah , cool okay

44:41

all right .

44:42

Well , that's it so follow us

44:44

at um . It's

44:46

the no excuses podcast on Instagram .

44:49

Yeah .

44:49

Now that we're promoting , and

44:51

share it with your friends and subscribe

44:53

.

44:54

And write a review . Five stars , all that good

44:56

stuff .

44:57

All of that .

44:58

Okay .

44:58

All right . Bye everyone Bye

45:00

.