A social campaign based on Martin Niemöller’s famous dictum First they came… about the inactivity of German intellectuals following the Nazi rise to power and the purging of their chosen targets, group after group.

I don’t think that those times are coming back, but I feel a rising wave of, not just xenophobia, but discrimination against everyone perceived as different. As Twain said, history doesn’t repeat itself, but it does rhyme.

The public service announcement has been directed by Florian Malak and produced at Moustache Films. Director of photography: Wojtek Zieliński.