As an MSNBC anchor, author of “The Likeability Trap,” and host of the Latina to Latina podcast, Alicia Menendez is busy. Upon graduating college, Alicia began working on a political campaign before realizing she preferred working in the media industry to politics. On this episode, Alicia discusses how her career path has been shaped through taking risks and learning from her failures, having to find a balance between becoming a brand and being authentic to herself and what she sees for the future of social media. Plus, hear about her new book “The Likeability Trap” and her inspiration behind the book.Want to be a featured NLEOTW? Know someone who should? Send your nominations to [email protected]’t forget to subscribe and leave us a review! It’s easy! Click here: http://bit.ly/2ks4f90ABOUT REBECCA JARVIS: Rebecca Jarvis is an Emmy Award-winning journalist and the Chief Biz, Tech and Econ correspondent for ABC News. She is also the host of “The Dropout” podcast.Follow Rebecca Jarvis:www.Instagram.com/RebeccaJarviswww.Twitter.com/RebeccaJarviswww.Facebook.com/RebeccaJarvishttps://www.linkedin.com/in/rebecca-jarvis-217ba052/Snapchat: RebeccaJarvis“No Limits with Rebecca Jarvis” is produced by Taylor Dunn and edited by Brittany Martinez