0:02

What does up you sexy bastards it

0:04

is your boy. The bee's knees Ak

0:06

rabbi can't lose a know a kagan.

0:09

I'm. Going to be sharing how working for

0:11

free can make you six figures. Now

0:13

that sounds really preposterous you might say,

0:15

but know it is true. I've done

0:17

it and tons of other people have

0:19

done it. Whether. You're applying for a

0:21

job, starting a business, or you're trying to grow

0:23

a business with sales. Now this is going to

0:25

be a really interesting technique and I'm in share

0:28

my story it meant.com and stories of other people

0:30

of how you go a little bit beyond what

0:32

people expect can get you paid super fat. Your.

0:34

Three gigantic things you to take away? Number one.

0:37

What? Messages to send and not descend

0:39

to get people respond. You number two.

0:42

How do you find out what is actually valuable

0:44

to another person? And or three? How do you

0:46

make yourself indispensable And what is the one percent

0:48

more you can do? So. That you

0:50

get paid six figures a more even. Enjoy those

0:52

three things plus a bunch more tuna gets along

0:54

the way. I. Gotta give a

0:56

quick shot up to a brand new tool

0:59

that we just launched over at Up Sumo.

1:01

It is Nine dollars for like it is

1:03

Breeze Doc that B R E Z E

1:05

D O sea.com nephew been using docker sign,

1:08

hello sign or any decent with a subscription.

1:10

Ah that's disgusting. Sufficient suck. And.

1:12

With Breeze Doc, it's a breeze. never

1:14

I'm subscription again. Now you tell these

1:16

biggest clients to pay you using Breeze

1:18

doc.com. Also. A special pre show

1:20

Shudder to listener Jason D. to Nine Five

1:22

One So like a robot. Know. What

1:24

is funny and smart? I love this podcast know it

1:26

is a great job at a ring people and he

1:29

timed and then other times he shares what he doesn't

1:31

his own business it's very helpful. Thank. You,

1:33

Jason and every other one is gorgeous listeners. Now

1:35

if you've got five to ten seconds right now,

1:37

go on. Spotify, Go on. I tunes it. Just

1:39

leave a review. I check every single one of

1:41

them and I'd love to shut you out in

1:43

a future episode. Let

1:47

me just to share a few different stories and I

1:49

think the stories and will break down so the elements.

1:51

Really? Help you. In. Your

1:53

own journey. So. When I

1:56

saw mint.com I got introduced to it

1:58

through a friend named Dave Mcclure. And

2:00

is called my Mint at the time and Aaron

2:02

in a room by himself for six months, didn't

2:04

have any friends, didn't have a network. Showed me

2:06

this product and I would earn. This is the

2:08

best product of ever seen a my life. And

2:11

he said cook as it or if you're hurting for

2:13

a director of can I do it he like we

2:15

don't know about marketing I can give you the job.

2:18

Like that is correct I said Aaron.

2:20

here's oriented that. I'm gonna spend.

2:23

This whole week coming up with a marketing plan? Give

2:25

me a goal he like I want one hundred thousand

2:27

users when we launch within six months of watches That

2:29

are it. Let me spend a week

2:31

coming up at the plant and I'm represent us plenty

2:33

of and if you like displaying you can pay me

2:35

to executed for three months and then after I do

2:37

that you can give me a six figure salary My

2:39

for six figure salary ever. says. When

2:41

I was around twenty Five Twenty

2:43

Six. So. I spent the

2:46

next, literally probably sixty to eighty hours

2:48

alone. Working. On something for

2:50

free. For. And. Now

2:52

I was researching online I was reading

2:55

said Gaudens Books buses two thousand Seven.

2:57

There was a lot of Missouri out

2:59

there and I put together what became

3:01

the Mint marketing plan. And this

3:03

plan is what. Helped Mint eventually

3:05

sell from us three hundred million dollars. I

3:07

didn't get any money but that's not quite

3:09

a bit story. Part of the story was

3:11

that I spent a week working on and

3:13

I went back to air and shown the

3:16

plan. His mind was blown, He hired me.

3:18

We ask you the pain and it flashed.

3:20

So. This is how you can copy whether

3:22

you want to get a job, but also

3:24

if you want to get clients. I see

3:27

a lot of people that are freelancers, agencies,

3:29

or even selling a lot of different products.

3:31

The idea here is instead of going to someone

3:34

literally, let me just pull this up on my

3:36

Instagram. I get these since million dollar weakens without.

3:38

I get these probably about fifty a day. Like

3:41

a man a see that you're trying to grow on

3:43

you tube are do want help with editing. Edits

3:47

Just like. I really love You

3:49

gotta hope I'm just going to start sending him this

3:51

episode from now on and make it a lot easier

3:53

for them. So. What these messages for? me?

3:55

Just read one of them off on. Hey

3:57

Noah up going to be really quick and in May.

4:00

The Wrong message. I've been watching your videos for

4:02

some months until now and blah blah blah What

4:04

can I do to work with you? So.

4:07

It's. Nothing that decisions doing anything wrong.

4:09

But. What you have to you and flip

4:11

the script is how do you make it

4:14

based on what you can perceive as important

4:16

for the other person? Send him something so

4:18

insane li valuable that they are forced. Or

4:21

patio. Again, I love this. I

4:23

don't offer to do the work to do the work.

4:26

So I'll give us the other examples during the

4:28

story. But thinking about this for yourself in

4:30

how to get your own six or seven figure

4:32

paydays is how to do something for free

4:34

so that people want to pay you seven figure.

4:37

Now. Let me share the next story. From.

4:40

Jay Yang about how he did it and I

4:42

want to share as well. For Mitchell amateur from

4:44

German to see that have so many interesting stories

4:46

of approaches in and a lot of different aspects.

4:49

So. I did it with the job at mint.com. I.

4:51

Also have done this of customers so you can do

4:53

this when you when I get customers. Or.

4:55

And so forth. So jeggings in school in

4:57

Chicago I think is where it is. And

5:00

so is Howard County where they're having

5:02

a great time and saying context Germy

5:04

who was their former creative director of

5:06

our youtube channel. says. Hey

5:08

know what? Kagan success? On.

5:11

A social media and his email which is true

5:13

because I really wasn't doing much of it at

5:15

the time. Close really focused on you tube and

5:17

the million dollar we can book. Once said gee

5:19

and sends me a. Nineteen.

5:22

Page presentation and better known

5:24

them for this pet. What?

5:26

You need to be thinking about is what are

5:28

you seeing externally? That is maybe important as a

5:31

person and you can see what's important extremely because

5:33

of what they're doing Or they posting on Facebook

5:35

Lot? Maybe not than Don't Help America. Are they

5:37

trying to sell a new course at a tweeting

5:39

about something specifically? Are they trying to get new

5:41

customers? If you're trying to get a sales job.

5:44

The. Easiest way to get ourselves of his brain. That

5:46

company a customer. Email them say hey, I got your

5:48

customer. Who should I connect them with? You Don't think

5:50

you're going to get a response? Hundred percent, you're a

5:53

response. So. J knows I do social media.

5:55

Chino the have the book. And so he

5:57

can say hey, I can see you're doing the stuff, but you're not

5:59

doing it, won't. So think about that for the person you're

6:01

working with. I'm gonna walk through for some

6:03

of the people on Podcast World, what

6:05

Jay's presentation included. It

6:08

literally was a 19-page presentation breaking

6:10

down all of the aspects of

6:12

my site. So it said Noah's

6:14

landing page on noahkagan.com. It

6:16

showed a before and after of the

6:18

images. It's funny, I literally

6:20

just paused the show to go and send Jay, hey, you

6:22

sent me some good ideas. I don't think we've done them

6:24

yet. Maybe you should go try those out. And

6:27

so it was literally saying, oh, let's do more social

6:29

proof. Let's change the wording on your landing page. And

6:32

then he showed me how we can change some of

6:34

the email design. Then he showed

6:36

me, hey, I did analysis of your growth

6:38

channels, but it doesn't seem like you're actually

6:40

using any of your growth channels or

6:42

social channels to grow your email list. And

6:45

it showed, hey, you're growing a lot on YouTube, but all

6:47

these other channels are neglected. Maybe we can grow some of

6:49

those. Then he compared me to

6:51

Cody Sanchez. He said, your Twitter is lower, your

6:53

Instagram is lower, your LinkedIn lower, your newsletter is

6:55

lower. Maybe if we start

6:58

copying some of these strategies that I can do

7:00

for you, you'll be more competitive. Doesn't

7:03

mean I have to, doesn't mean we have to worry about how

7:05

other people are doing, but I thought it was a really good

7:07

presentation that every time when someone's

7:09

done this, I almost always hire them and I never

7:11

regret it. The other thing I always ask

7:13

when people have gone out of their way to do this, I

7:15

always ask how much time did you put in? And

7:18

I kid you not, it's always around 20 to 40 hours of

7:20

work and you can do it for less. I

7:22

promise you can do it in five hours. But again, if you want a

7:24

client, if you want a customer, if you want a job, you

7:27

do some of these things, I promise you, if

7:30

it doesn't get a response, you at least

7:32

get some learning and expertise in a skill.

7:35

So the next slide Jay said was he showed

7:37

my Instagram page versus Cody and he said, oh,

7:40

here's some ways that you can change your page to get

7:42

more engagement, which will then get you more email list. He

7:45

then talked about how we can do video podcasts like

7:47

this, which turn into Twitter threads, which turn into Instagram,

7:49

which turn into email, which is now actually how we're

7:51

doing a lot of the Noah Kagan content. He

7:54

also talked about how we can change the CTAs on YouTube,

7:57

Talked about how the CTAs on Twitter are not very good

7:59

and we need to read. them. And. Then

8:01

he actually said hey, we should do

8:03

some feedback surveys to the know, take

8:05

an audience Then he talked about having

8:07

higher quality lead magnet across all of

8:09

our channels. A. Referral program which I

8:11

was not as excited about. Newsletter.

8:13

Sausage or definitely very popular nowadays,

8:15

but quality the content is debatable.

8:18

An indoctrination sequence. I don't like that

8:20

word but indoctrination sequences more the auto

8:22

respond or series. So day one, when

8:24

known someone joins know email day to

8:27

day three different a five. I

8:29

wish we since updated based on popularity were

8:31

objectives are which is to get people to

8:33

buy nine dollar. We can leave your view

8:35

like me and really take action for themselves

8:37

and their own business Turning. Jake

8:40

convinces me and tried to say hey, you really need

8:42

to grow your emotions Sobbing a lazy bum. Fights

8:44

Sixteen is chasing is an entrepreneur. He's

8:46

got his own newsletter, he's worked for

8:49

another company, and. In or he

8:51

said me as my trajectory of my newsletter growth. If someone

8:53

like him was able to help me go and do it,

8:55

And. Slight eighteen was he

8:58

actually even created some content.

9:01

For. Me to go use. We created three twitter

9:03

threads, three Instagram care so thrilling thing careful.

9:06

Do. This is Bomb. Like I gotta hire this

9:08

guy and so just to give it a backstory.

9:10

I did hire him because I after about a

9:12

month I was busy with the book launch but

9:14

after a month. I said i j

9:17

you can come try this out for the next

9:19

thirty days of a lot of hims on a

9:21

harpy by like a clear answer days. Here's how

9:23

we have a lineman on expectations for success. And.

9:26

With Everly exactly do that. but like or thirty

9:28

days? Go. Work on Instagram I

9:31

try to delhi give people something a

9:33

lower risk area. And. After Thursday's

9:35

or at and five hundred bucks. and then I

9:37

give him another ninety days of work. And it

9:39

was. I think of round thousand dollars a month.

9:42

After nine years of work of J, this is insane you're

9:44

doing. So amazing! What would it take for you to go

9:46

full time. And he had so much of

9:48

his own side hustle work. That. To

9:50

get him to go full time? How to give them a hundred

9:52

and fifty thousand dollars over the next twelve months? Now.

9:55

I think most you would if you don't have jobs are you have

9:57

jobs or if you want more money if you want to go. Copy

10:01

the J. Yang approach. Copy the Noah Kagan approach.

10:04

Copy Jeremy Marie and Mitchell Cohen approach, which I'll share their

10:06

stories in a little bit. But

10:08

think about how most literally I was reading another message, hey

10:10

Noah, I'd like to work with you. Hey

10:12

Noah, your editing sucks. Hey Noah, your

10:14

social media sucks. You don't have to go this far.

10:18

But this is how you get a 6, 7, and 8 figure paydays and make

10:20

it easy to convince customers, easy to convince hiring managers, easy to convince partners. And

10:22

it's the same thing we do at appsumo.com. When we contact

10:24

people, we actually are like, here's how much money we're going

10:27

to help make for you. You don't think most

10:29

people are going to respond to that? And there's more

10:31

nuances in there, but that makes it a lot easier. It's

10:33

the same thing I did at Gambit. It was a

10:36

payments company for Facebook games. I literally

10:38

just saw an old example of a screenshot. What

10:40

I used to send people is I would have like a

10:43

one pager explaining our services and how much

10:45

money they were going to make them. And I'd also mock

10:47

up how our service would look in their game and tell

10:49

them, hey, if you're making $100,000, we're going to make you

10:51

$125,000 and here's how it would look. It

10:55

made it very easy for them to understand, one,

10:57

the results they're going to get, and two,

10:59

see that I'm willing to put in the work to

11:01

earn their business. People like seeing people that put in

11:03

the investment because they know that they'll continue to do

11:06

that if they hire them. So these

11:08

are some of the examples. I wonder how you can

11:10

think about for yourself today in your job. It doesn't mean

11:12

you have to go in your day job. What

11:15

can you do to show your boss if you want a salary,

11:17

hey, here's everything I've done and why it makes sense for you

11:19

to hire me for a little bit more money? If

11:21

you want a customer, could you not send them something that

11:24

you would actually do and do it for free? Say, hey,

11:26

if you like this, maybe you want to hire me and pay me for more

11:28

work. That's exactly what Jay did. It's

11:30

exactly what I did with mint.com, and it's exactly what

11:33

you can do in your own businesses. Now I'm

11:35

going to give you a few other examples so

11:37

that this point has really hit home. So

11:39

Jeremy Marie, I got a cold DM for

11:41

this guy. So Jeremy hits me up just

11:43

about five years ago, and he sends me examples of

11:45

Instagram things I could just post right away.

11:47

And I was like, oh, that's cool. You did the work.

11:49

So once you just let me do it for free for two more weeks, and if

11:51

you like it, you can start paying me. Fast forward,

11:54

Jeremy started making a good six-figure salary as

11:56

eventually my YouTube producer and really helped grow

11:58

the channel to over a million. million subscribers.

12:01

And now he's running his own YouTube

12:03

agency helping other people do titles

12:05

and thumbnails. You can also check him out

12:07

his podcast, which is Backstate Careers. So

12:10

do 1% more to stand out. I'm saying literally 1%.

12:12

You don't have to do even that much more. So

12:15

make an IG reel. Make a pitch deck.

12:17

Publicly review someone else. One of my old time

12:19

favorite hacks frankly to get people to promote me

12:22

or frankly for me to promote others, and I'll

12:24

just tell you right now, if you have read

12:26

Million Dollar Weekend and you've had any success with

12:28

it, let me know at Noah Kagan on Twitter

12:30

or send me an email know at milliondollarweekend.com. I

12:33

want to promote you. I want to help you

12:35

grow your business. There's a guy recently who I'm

12:37

going to feature, David Whitlock. The email means that

12:39

I love your book. Here's exactly what I did

12:41

and now I made $7,200 selling vintage prices of

12:44

courses with

12:47

a 1,600 person mailing list. So because

12:50

I want him to look good, that makes

12:52

me look good, which makes Million Dollar Weekend look

12:54

good, I'm now doing a podcast and an

12:56

email with him. So if you are a

12:58

customer of someone, maybe it's in clothing, maybe it's

13:00

a course, maybe it's a YouTuber, maybe it's

13:02

someone, you will review or send them the

13:04

success that you've had from working with them or

13:06

from purchasing their product and I think you'll

13:08

be surprised how excited they are to potentially

13:10

share you with their audiences. The coolest thing about

13:12

this approach is that you don't have to have any experience.

13:15

You don't have to even have any money. All

13:17

you have to do is put in some effort to

13:19

do the work for this other person, send it to

13:21

them and if you do this enough times, I promise

13:23

you, you will be getting six or seven

13:25

figures. And a lot of people say,

13:27

well, I don't want to do free work if I don't

13:29

know I'm going to get paid. Well, just have fun staying

13:31

small, rich. That's my new phrase for poor. I think it's

13:33

more optimistic. Yeah, but think of it instead

13:35

of I'm not going to do free work, I'm going to

13:38

do work where I learn and that is

13:40

going to keep you growing and growing and growing and growing.

13:42

The best case upside, you get a job and pay a

13:44

lot. The worst case, you learn and build a portfolio and

13:46

you could say, hey, I made this thing for Noah Kagan.

13:48

He didn't use it, but this is what I made for

13:50

him. The one last story I do want to share.

13:52

So the original mint marketing plan for some of you

13:55

guys that are curious out there and you

13:57

can get the full really sexy nice one

13:59

on AppSumo. It was a five page, 1600 word plan.

14:06

Talks about how gonna get 80,000 users of

14:08

public launch plus get a write up in

14:10

a major publication, objectives, target users, blogs to

14:12

target, mom blogs to target, forums to target,

14:15

press releases, timeline, registration,

14:18

homepage, action marketing

14:20

plans, alpha, beta, and

14:22

public launch strategy, 30 days post public

14:24

launch strategy. Wow, I'm actually

14:26

pretty impressed. I used to be really good at what happened

14:28

to me. Anyways, this is all stuff

14:31

I did totally for free. A lot of it is

14:33

still what I used to this day with AppSumo, with

14:35

Million Dollar Weekend, and with the YouTube channel. Now

14:37

the last person I do wanna shout out is just

14:39

to kinda keep giving you more and more examples of

14:41

how to do, it's not even free work. I really

14:43

think it's pre-work to get paid work. So removing the

14:45

free thing, cause you're gonna be learning either way, is

14:48

Mitchell Cohen. So Mitchell contacts me cause he

14:50

saw that I, I don't know,

14:52

I think Mitchell saw that I was doing a charity bike

14:54

ride called Sumo Ride, and he contacts

14:56

me and he says, hey no, I see you're doing

14:58

this bike ride. Can I volunteer for it? And I

15:01

was like, sure, that'd be awesome. I didn't know anyone

15:03

would actually volunteer. So he comes and volunteers

15:05

at it, and he did a really good job. He went above and

15:07

beyond, and I was like, hey, do you

15:09

wanna do another one? He's like, sure. So he helps

15:11

me with the second one. Again, kinda doing the pre-work,

15:13

and seeing what I need help with, and then offering

15:15

it ahead of time. I think that's the

15:18

key thing is that, if you email someone, the literally two

15:20

worst things you can ever ask someone for is, number one,

15:22

can I pick your brain? That is just

15:24

one, no one wants their brain picked. I only pick my boogers,

15:27

but no one wants their brain picked. It's just not something, especially if

15:29

you're busy, you wanna be asked. And two, hey,

15:31

can I help you with anything? Because now it's putting

15:34

the onus on the other person to figure out what

15:36

they need help with. And I've definitely made this mistake

15:38

over many, many years, so it's not that you shouldn't

15:40

be doing it, but as I teach a million dollar

15:42

a weekend, you gotta get better at your asks. And

15:44

this is improving your ask muscles, so you almost never

15:46

get rejected. And if you get rejected, you get a

15:48

rejection goal, you're getting so much benefit out of this

15:50

rejection, you should try to get a ton of these

15:52

ones. So over time, Mitchell

15:54

kept offering to help the charity ride. And

15:57

long story short, now Mitchell makes over six

15:59

figures. runs content and helps

16:01

with influencers over at appesimo.com.

16:04

And that's all because he just said, hey, yeah, I think I

16:06

could help this person. I don't think he had a super or

16:08

two year motive to finally work with me because maybe he

16:10

regrets it. I'm just kidding. It

16:13

tells you, no, I love you. But it led him on this

16:15

path. So in your own life, how

16:17

do you not offer to do free work? You just do

16:19

it. Secondly, you

16:21

can stand out with just 1% more work. It doesn't

16:23

have to be even something paid. It could

16:25

be something so light, like a lot of

16:27

the examples that I've been giving you today,

16:30

blogging, video, reviews, slide deck. And

16:32

don't make it a big thing for the other person. Like,

16:34

hey, can you watch this 20 minute video for me to

16:36

see if you want to learn about you? No.

16:39

Hey, I saw that you're making YouTube videos. I made you a 60 second video.

16:41

I think you might like it. If you want to use it, feel free. I

16:44

promise you, you're going to get a response. Number

16:46

three, don't let your inexperience stop you. This is

16:48

a way to get experience. The way you go

16:50

from inexperience to experience is this. You do things

16:52

to get your experience. And the best

16:55

thing about this, this experience is going to build

16:57

your confidence. It's not free

16:59

work, it's pre-work. And lastly, your

17:01

persistence is going to beat resistance. Some of these people

17:03

may not respond. Some of these people will respond and

17:05

say thanks. And eventually you do this enough times. Either

17:08

A, people are going to start coming to you because you can share

17:10

that you're doing this stuff publicly. And

17:12

B, you actually will start getting paid

17:15

clients, customers, business partners, all

17:17

these things by just doing the thing over

17:19

and over and over. So

17:21

this is exciting. I love how people are thinking,

17:23

man, I'd love to stand out. This is how

17:25

to stand out. I don't think the

17:27

whole point about this is how to get a job. I think this

17:30

is how to stand out. Whether you want to get a partner, whether

17:32

you want to get a customer, or whether you want to get

17:34

a job. It's how do you do the

17:36

pre-work so that you can get the paid work.

17:38

Also, oh my God, another example, Cam, the video

17:40

editor, makes six figures working with me.

17:42

He didn't just say, hey, no, I want to edit your videos.

17:44

He made a video that was really good that made me engage

17:46

and put a trial video with him so

17:49

that now he made six figures and now he's going off

17:51

to do consulting and having a dream life over in Dubai.

17:53

Shout out to my Dubai people. So this

17:55

is an awesome approach, especially if you're just getting started

17:58

in a career. a

18:00

shift use in all different aspects like hey you want

18:02

to be a content creator or work with a content

18:04

creator make content for them send it to them and

18:06

you will have a lot of success with that. Man

18:09

this is a good one man I'm excited for all you guys

18:11

out there if you have things for me let me know let

18:13

your boy know. Have

18:17

fun love you. Tabuchas. That

18:21

is a wrap I hope you loved the

18:24

episode as much as we did making it

18:26

for you before you go check out 5taco.com

18:28

it is going to become the number one

18:30

online software directory so if you're thinking I

18:33

need a marketing tool 5taco.com if you're thinking

18:35

hmm QuickBooks alternative where to what should I

18:37

get 5taco.com we

18:39

just launched it over at App Simulator it's totally

18:42

free if you have a software tool listed if

18:44

you're looking for tools go check it out 5taco.com

18:46

before you go slide on my dm's at Noah

18:48

Kagan I love hearing from you it's only

18:51

a couple shots the amazing team will make all

18:53

this happen jason at podcasttech.com thank you thank

18:55

you Jeremy so much cam sylvie jay diego and

18:57

memo from the door team for all the magic

19:00

y'all do have

19:02

a perfect today what's

19:05

your favorite enemy