1:16

Mhm.

1:24

Here we

1:25

are another episode, this time with Mariana

1:27

Lacombe with Quantum

1:29

Evolution. And this

1:31

episode is about a consultant,

1:33

a strategist, an international phenomenon

1:36

woman who is amazing. And we're going to learn

1:38

her story, but we really want to dive

1:40

into some myths. Debunk some

1:42

of those within coaching as well as some

1:44

of my own personal questions, as well as

1:46

what can you do today to get started?

1:49

So without further ado, Mariana, won't

1:51

you tell us your story?

1:53

Yes. Thank you so much. It's really great

1:55

to be here. I absolutely love

1:57

how you see money and wealth.

1:59

And that's pretty much my approach to things.

2:02

My, my story I come originally

2:04

from Brazil raised by

2:07

a very humble family, actually. So

2:09

my childhood was very humble. And

2:12

I've seen my family grow from nothing

2:14

and my, both my parents decided

2:16

to become different types

2:18

of entrepreneurs. My father is

2:21

more traditional and

2:23

my mother is the visionary

2:25

that takes massive risks. So

2:28

I grew up in that space where

2:30

my parents had multiple jobs.

2:32

They were also entrepreneurs. I

2:35

started working when I was 15. So

2:37

I started very early. And

2:40

I've always had lots of things happening

2:42

simultaneously. And the interesting

2:44

thing in my life is that numbers

2:47

to me were always very easy.

2:49

I would be the A plus student,

2:51

and math wasn't my problem at

2:54

all. So when I was choosing

2:56

my degree, I

2:58

decided to study psychology. And

3:01

my mother almost had

3:03

a heart attack because she thought

3:06

I would become like a CFO

3:08

or something like that, right? Because numbers

3:11

were easy. But to me,

3:13

the hardest thing to truly understand

3:16

and master has always been the human mind.

3:18

And I really wanted to dive deep

3:21

there very early because

3:23

I started to have very interesting

3:25

experiences with my own dreams.

3:27

I would dream with Rick mythology when

3:30

I had no idea what those things were like,

3:32

where is this coming from? So I had

3:34

this deep curiosity for the human

3:36

mind. And that's how I got started.

3:38

So I've always in business. And

3:41

I was always studying the

3:43

human mind, or human beings

3:46

in general, and why we do things, and why we

3:48

don't do certain things, and what makes people

3:50

successful, what doesn't make people successful.

3:53

And that's how I did it. So

3:55

then, I grew very rapidly

3:57

in the corporate world. I became

3:59

a director of human resources of a technology

4:01

company when I was 15, when I was

4:03

25, like 10 years later. So I

4:05

grew super fast, always

4:07

with my businesses on the side until

4:09

I decided to shift gears

4:12

and switch the side of the table

4:14

I was sitting on. I was always the one hiring

4:17

and now I want to be with people helping them

4:19

truly achieve amazing results. So

4:21

that's the background of my story. That's how

4:23

I got started.

4:24

That's amazing. And we talk about

4:27

your money mindset, and alluding to that,

4:29

but also usually for

4:31

all of us, our financial,

4:34

either prosperity or failures

4:36

come from your childhood, right?

4:39

Either comes from childhood trauma or you were

4:41

taught something, but it really does come from

4:43

your childhood. Which is, where most

4:45

parents go wrong is we don't

4:47

recognize that issue. So

4:49

you were able to have two

4:51

parents that are entrepreneurs, one more

4:53

of a visionary high mindset, the other

4:55

more of a hard worker. And so you got the best

4:58

of both worlds when it comes to being a business owner.

5:00

How, when you first did that and

5:03

had that mindset at 15 and started

5:05

working, how did you go from. Entrepreneur

5:08

mindset and having those to going into

5:10

the corporate world, because that seems like a backwards

5:12

way of doing things.

5:14

Yes, that is so true. Then I'm

5:16

going to share a bit of my physical philosophy

5:19

about how we show up. I

5:21

believe that entrepreneurship is so much

5:23

more a set of values

5:26

and beliefs than the role

5:28

that you choose for yourself. I always

5:30

saw myself as an entrepreneur, even

5:32

as a leader, even as a C level

5:35

executive, and I taught my

5:37

direct reports to be entrepreneurs,

5:40

meaning I wanted them to think

5:42

in terms of solving problems,

5:45

adding value to people, never

5:47

having a ceiling that

5:49

would limit their growth. I always

5:52

wanted them to think beyond their

5:54

job description. And that to

5:56

me is an entrepreneurial mindset.

5:59

So I've always seen myself being

6:01

an entrepreneur in any aspect of

6:04

business and life. I even remember

6:06

the, my first job, they

6:09

wanted to pay me. And I'm like

6:11

no, I don't want to get paid. I'm

6:13

here to learn. I should be paying you

6:15

guys to get this job.

6:18

And they were like, so confused. So

6:20

what is this girl talking about? But

6:22

it is the entrepreneurial mindset. So

6:25

in whenever when I was working corporate,

6:29

I had that mindset. I

6:31

took full ownership for my positions.

6:34

So often. I would bring

6:36

in, let's say, profit savings

6:38

that were not even part of my scope. Or

6:41

I would bring in new revenue

6:43

ideas to help the business grow.

6:46

Or I would bring in ideas

6:48

to acquire, merge with other companies.

6:50

So I was always that person. Sorry.

6:52

So I think that there is a big

6:54

opportunity for people, even in corporates, to

6:57

tap into this Entrepreneurial

6:59

mindset or way of being so

7:01

that they can even grow in their careers. You

7:04

don't have to be a business owner

7:06

to be an entrepreneur. I

7:08

absolutely love that and agree

7:10

as many percentages as possible. Usually a

7:12

hundred because even if you

7:14

are a W2 and you work for someone, if you have

7:17

that mindset, You are helping the

7:19

greater good, right? Yes. There are

7:21

risks of being a business owner. And I say this every

7:23

podcast, being a business owner sucks. There's

7:25

a lot that goes into it. But being

7:27

a W2 person, even if you have that entrepreneurial

7:30

mindset, you are helping so much

7:32

more. Now I will say there's a caveat

7:34

to that. Don't get taken advantage of.

7:37

So how did you go through the corporate world?

7:39

Bringing all the profitability, bringing all

7:41

these great ideas, bringing the entrepreneur inside

7:44

of a corporate setting. How did

7:46

you go about doing that without

7:48

feeling like you're getting taken advantage of from a

7:50

salary benefits position perspective?

7:54

That is a really great point because

7:56

I see a lot of people feeling very

7:58

resentful for what they do for

8:01

other people. I hear this a lot. I'm working

8:03

so hard to make people to make money

8:05

for other people. I'm not making money for myself.

8:08

That is the resentment for

8:10

me. We feel this way when there

8:12

is a lack of balance between giving and receiving.

8:15

That is the formula to resentment

8:18

to me and so. Sometimes,

8:21

and this actually just happened with me recently,

8:24

because I was partnering, I was working

8:26

with another company that

8:29

was very fulfilling to me. And

8:32

that wasn't necessarily directly paid

8:34

with dividends or with a salary,

8:37

but I felt really good. What does

8:39

that mean? I was giving a lot,

8:41

but I was also receiving a lot. I was

8:43

receiving a lot of opportunities to grow, a

8:46

massive opportunity to impact

8:48

people globally. I

8:50

was receiving my parts, not necessarily

8:52

in the monetary aspect of things, but

8:55

I was receiving a lot. So

8:57

we always have to find that balance, I believe,

8:59

so I like if you, if it's, if you're not receiving

9:01

that balance. In the form of money,

9:04

immediate money, present money, is it

9:06

going to be paying off in the future? Are

9:08

you going to be receiving dividends in the future?

9:10

And people quit their jobs

9:12

when they see that there's no way around

9:14

that giving and receiving balance. They're giving so

9:17

much more than the company is capable

9:19

of giving back. So

9:22

that is a big problem. And that's

9:24

one of the reasons why, when I was a director

9:26

of this company, I created a sustainability

9:28

program that actually

9:30

allowed people to give and receive in different

9:33

forms. So I had a lot of

9:35

philanthropy projects in

9:37

place because people would have

9:39

all the ways of receiving appreciation

9:42

and love and, the, and even

9:44

different ways of giving back. So

9:47

only for whoever is listening to this.

9:50

And if you're thinking about even becoming a business

9:52

owner, I think the formula is pretty much

9:54

the same. What I do

9:56

with my business with quantum evolution

9:59

is pretty much to reverse that formula

10:01

because business owners. They tend

10:03

to give so much to the business.

10:07

So much, but they don't receive

10:09

back. They work for the business. Like

10:11

the same thing when you're working in corporate,

10:13

you're working for corporate. What

10:16

are you getting out of it? And what

10:18

I do, I flip that relationship.

10:21

So now I teach my

10:23

clients to get the business to work

10:25

for them. So then now they get

10:27

to be the ones that receive. Right?

10:30

Actually the lack of balance between

10:33

giving and receiving was basically the reason why

10:35

I quit. Yeah. Because I want,

10:37

I was giving so much that

10:40

I couldn't see a way out. And

10:43

that's

10:44

so important that you say balance of

10:46

giving and receiving because it's more of the emotional

10:48

fields. It's not usually dollars. I think

10:50

corporate specifically, a lot of CEOs get this entirely

10:53

wrong because most of them are narcissistic. In my opinion,

10:56

they care more about money and all of those things

10:58

and how the stock's doing and the return

11:00

on investments and all those things. But like the. Employees

11:03

in the normal people care about how

11:05

are they being treated? Are

11:07

they able to be happy and live a life they

11:09

want to live under, whatever

11:12

structure it is. And that's feelings.

11:14

That's not money. That's feelings and emotions.

11:16

And that really is why

11:18

we're on the money mindset series today, but also in

11:20

general of why my

11:23

firm black mammoth, and we have no BS wealth

11:25

is. We need to get across to everyone

11:28

that in this world, humanity

11:31

and us caring for each other is

11:34

the only thing that we need right

11:36

now is money important. Yes, because our

11:39

society is integrated with it at this point, but

11:41

it is important for us to understand

11:43

that the emotions and feelings are tied to all

11:46

of these decisions. And it's, you

11:48

can't rely on because it's money. You can't rely

11:50

on because of that. And so I love the balance

11:53

of give and take. So you brought it

11:55

up. It was a really good little smooth

11:57

transition into your business with quantum

12:00

evolution. First of all, bad ass

12:02

name. Okay. I just love

12:04

it.

12:05

The second part is talk us through

12:07

how and why you named it quantum evolution.

12:09

Cause that's something we need to highlight.

12:11

Yes, thank you. The name

12:14

was definitely an inspiration

12:16

in many ways, and

12:18

I do believe that it translates

12:21

very much so how I see

12:23

the world and I, what I help

12:25

people do. I do believe in energy

12:28

and I do believe that everything is energy. Is

12:30

energy, including money and

12:32

money needs to flow money needs to move.

12:35

For me, when I talk about.

12:38

Evolving that

12:40

is what people really wants. People wants

12:43

to grow. People wants to evolve.

12:45

People wants to feel like they're growing

12:47

so that. They can give back.

12:50

This is the cycle. This is the most fulfilling cycle

12:52

in life. We want to grow, and

12:54

the more we grow, the more we can contribute

12:57

and give back, and we keep

12:59

receiving. So it's almost like this infinite

13:02

loop of great feelings,

13:04

as you said, right? Feeling really great

13:06

about life and feeling meaningful,

13:08

feeling important, and

13:11

feeling impactful. I

13:14

heard someone say, like a person that I follow,

13:17

she's an investor, she said that

13:19

if you really want to make a change in the world,

13:22

becoming a millionaire is taking a moral stand

13:24

for that cause. And it really hit my

13:26

heart, deep here in my soul, because

13:29

it is so true. I believe

13:31

that we, all good people,

13:33

great human beings, must be very wealthy.

13:36

Because if we are wealthy, we can make

13:38

so many wonderful things in the world.

13:41

I fight for that cause, that's how

13:43

my, the name of my company

13:46

came up because I

13:48

do believe in this expensive, prosperous,

13:51

abundant energy that we can all tap

13:53

into and how we can evolve

13:55

together. To become even better

13:58

human beings so that more people can

14:00

be impacted by our work. And

14:02

that is my cause, right? So

14:04

that, that's why my name is quantum

14:07

evolution.

14:08

That's amazing. Well done on that one. Thought

14:10

through. Love it. Love it. All

14:13

right, so obviously,

14:15

if we've got through the name, we went through your background. Now

14:17

we're, let's get into your services and what

14:19

you provide. I don't want to just, gloss

14:22

over it and call it coaching. I want you

14:24

to really hone in and let people know what the

14:26

services are. Because I think

14:28

it makes more sense in, and

14:30

we'll get to it of what, why I say, I don't

14:32

want to just label it coaching, but get into

14:34

your services, what they're about, what you're

14:36

about and what, how you actually help individuals

14:39

or a business owner, sorry.

14:40

Yeah, sure. In my world, I've

14:43

been doing this for a long time, and

14:45

I'm a strategist, I'm going to put it this way,

14:48

right? I can see many

14:50

moving pieces all put together

14:52

and organize them and line them up and

14:55

create a plan and execute that plan. I

14:57

have that ability to do those things.

15:00

So why am I saying that to you? Because

15:02

I know that the life

15:04

of a business owner is not simple

15:06

and it's not simplistic. It's highly

15:09

complex. If we just get

15:11

the mind at peace or the way your mind

15:13

is set, Poor entrepreneur, look at

15:15

like my story and how complex it is. We are

15:17

all that way, right? Every

15:19

time I listen to stories, I heard some of

15:22

the stories of our guests. It's

15:24

like this web of

15:26

information and events and stories

15:29

and goals and future. So

15:33

what I do with my clients

15:35

is to provide frameworks

15:38

to help them organize

15:41

their minds and their lives and their business

15:43

in a way that's highly optimized. So

15:46

one of my mantras in my business that we do

15:49

to do less, to do more, we do less. So

15:51

I'm all about really optimizing things. And

15:54

I know also that the bigger your business

15:56

is, the more complex this web will be. So

15:59

there are two different ways that I work with my clients.

16:03

For clients who are in

16:05

the seven digit

16:08

worlds, I know

16:10

that they have a team, they need

16:12

a team actually to be in that space. They

16:14

have systems, they have partners, the

16:16

complexity is much higher and their

16:19

money container is much bigger too. So

16:21

they need more money support even

16:24

in terms of mindset. So

16:26

in this case, I work with my clients individually.

16:29

And I, my

16:31

clients named me their ghost,

16:34

CEO. So I

16:36

become almost like as if I'm a

16:38

second CEO in their companies where

16:40

now I am the personal advisor

16:42

of the owner or the CEO, where

16:45

I help them weekly and

16:47

they have access to me at any time because

16:50

I know that problems happen like in a heartbeat

16:52

for people in this place, in the who

16:54

are actually in the space of their lives and their

16:56

business. So I want to make sure they can have

16:59

access to me right away. So

17:01

it's very how can I say tailor

17:04

made for their needs? So

17:06

I work with them individually as their personal

17:09

business advisor. And

17:12

then I also have a mastermind and

17:14

I did that because I'm a strategist. So

17:16

there are many things that are very

17:19

what can I say? Predictable because we

17:21

are all beings of pattern as well. We,

17:23

we have we do have those patterns. So

17:26

my mastermind allows more

17:28

people with different types of

17:30

businesses, even startups. to come in

17:32

and learn this methodology where you

17:35

do less or any more from the

17:37

business. So my one on one

17:39

program is called Freedom Alchemy and

17:41

my mastermind is called the CEO

17:44

Advisory. So that, those are the two ways

17:46

that I help people right out, right away.

17:48

I am so happy you brought up that they

17:51

need a team, like they have to have a team. Yes. I

17:53

talk about it all the time with business owners and

17:55

on obviously all my shows is To

17:57

be successful. You have to have a team, the most

18:00

successful business owners, wealthiest people in the

18:02

world have a team

18:04

that team can be made up of many different people,

18:06

parts in your business, on your business, outside

18:09

of your business. But if you do not have

18:11

one and you were trying to go this alone, you'll

18:13

drop a ball somewhere, something will fail, something

18:16

will happen. And that's usually in my

18:18

opinion, by most businesses fail

18:20

is because they don't have that team. They

18:22

don't have a strategist. They don't have.

18:25

My services, personal CFO, which aligns

18:27

a lot with what you do, which

18:29

we'll discuss off air. But it

18:31

allows them to work

18:34

in whatever role they are and allows

18:36

that team to do everything else. And

18:38

if you don't do that, businesses

18:41

fail. So I'm so happy you brought that up now.

18:44

And I want everyone to recognize

18:46

how we talked about strategists

18:49

and using that term as opposed to coaching. I,

18:51

for one, former athlete, understand

18:54

coaching. I understand how coaching

18:56

is in my industry, how coaching is

18:58

in a marketing tool for a lot of people

19:00

out there. I have TikTok. I have Instagram.

19:03

I've seen it all. We see it out there. Can

19:06

you talk to me about this?

19:09

We're in social media land right now, where

19:11

everyone seems to be a coach, right? A

19:14

financial coach, a mental coach, a business coach, name

19:16

it right there. They're out there and

19:18

they spew a lot of courses. They spew a lot of

19:20

books. They generically just talk about things

19:23

and why that is so much different than having

19:26

a strategist on their

19:28

team, as opposed to just like one of those

19:30

coaches that we hear about nonstop on

19:32

social media.

19:33

Yeah. Yeah. Thank you for

19:35

bringing this up as well, because that

19:37

is such a huge distinction

19:39

that people really don't understand

19:41

the difference because everybody now get to

19:43

be a coach. And by the

19:45

way, I was a coach for

19:48

many years, for a decade, like

19:50

owning this role. So what is the

19:53

role of the coach?

19:55

It is to help you, you

19:59

personally come up with your own solutions.

20:02

It is to help you come up

20:04

with your breakthroughs, your insights

20:06

based on questions, based

20:09

on specific exercises,

20:12

frameworks. There is a whole

20:14

methodology to it, which is fantastic.

20:17

I think that many times there is a big space,

20:19

even as a strategist, to be the

20:21

coach. Where you know

20:24

it is not the best thing to do to give

20:26

exactly what your client needs to do

20:29

to give the framework to give the strategy

20:31

to provide that the client many

20:34

times needs to come up with a solution

20:37

alone because there is this thing

20:39

called the human mind right and the

20:41

human condition and many people

20:43

they don't like actually to be told what to do

20:46

they'd rather just cover or

20:48

have the feeling it. Okay. Okay. That they are discovering

20:51

by themselves what is the best

20:53

way for them, that is

20:56

proven to be very effective. The

20:58

coach has methodologies to

21:00

lead the client to certain

21:03

breakthroughs insights.

21:06

So that the client can then take action

21:08

because it feels like they had

21:11

that breakthrough alone, right? So

21:13

that to me that's the distinction of a

21:15

coach and the coach is very focused on

21:17

what's happening now Based on

21:19

what you want in the future so

21:22

this is the framework what do you want now

21:24

based on what you want in the future and

21:26

The client comes up with a game plan

21:29

with the help of the coach The

21:31

strategist is very different. The strategist

21:33

is someone that was in the fields. The

21:35

strategist is someone that walks the walk

21:37

entirely, that knows

21:40

the secret, hidden

21:42

things that nobody knows about, knows

21:44

all the blind spots, and knows

21:46

exactly how to solve the problem,

21:49

and can give that solution right

21:51

away with a game plan, with accountability,

21:54

with processes in place. That,

21:56

to me, is the strategist. I've owned that identity

21:58

as well, because, yes, I've walked the walk,

22:03

excuse me, and I've done a lot

22:06

of things. Many times it

22:08

is so much better to give exactly

22:10

what the client needs based on.

22:13

Not only your experience, but based on the market

22:15

based on what's happened to the world based on

22:17

other people's experiences. So

22:20

there is a space for a strategist

22:23

or an advisor in

22:25

addition to the coaching space and

22:27

in the coaching space. There

22:31

are many people that will be

22:33

coaches of, say a relationship

22:35

coach or a business

22:37

coach, even that haven't

22:40

necessarily figured stuff out because

22:42

a lot of people and I've worked with hundreds

22:44

of coaches, by the way. So 1 of my

22:46

main ideal clients are actually coaches.

22:49

I help them grow their business. They

22:51

are choosing to work with people with

22:53

similar stories, as if we

22:55

are their clients or mirror reflections of themselves.

22:57

And many times they haven't figured that out

23:00

yet, so they're figuring it out

23:02

and they're like, I want to help people figure that out too.

23:05

So they get stuck in that sensation

23:08

of being like a set, like

23:10

a, how can I say, like an imposter

23:13

in the process. That's the biggest thing with coaches

23:15

when I'm working with them, they're afraid of being an

23:17

imposter because they haven't figured stuff

23:19

out. Which is different than the strategist.

23:21

The strategist has walked the walk. And

23:24

you as a strategist, I'm pretty sure you walked a walk.

23:26

Right?

23:26

And

23:27

that's the biggest thing.

23:28

Yeah, and obviously you're right on

23:30

that. And I think another big point of that is when

23:32

you've walked the walk, Or

23:34

have walked it with a client, whatever, the situation,

23:37

where we need to turn is

23:39

you can tell the client we're

23:41

not doing that. You cannot

23:43

exactly

23:44

coaches. I feel like I, and I, again, I'm

23:46

not speaking for everyone and I'll generalize it because

23:48

that's what I'm going to do, but I believe

23:50

coaches are more of yes, men and women. Yes,

23:53

you can do it. You just have the right mindset.

23:55

We can do this. We can get through this. Yes. As

23:58

opposed to there's a lot of times

24:00

in business that it just a straight up,

24:03

not yet, not now, not

24:05

ever, this doesn't, does not

24:07

need to be done. And I believe that is more powerful

24:09

and valuable than having someone

24:11

always behind you, propping you up with my

24:13

clients. And the ones that I

24:16

attract are the ones that are looking for those

24:18

people to be, I need you to

24:20

tell me no, when I'm going too

24:22

fast, too far or doing the wrong

24:24

thing. I don't need you to prop me up and say, yes,

24:27

like I know that'll come, but if you,

24:29

I need you to hone me in

24:31

and reign me in and allow me to do

24:33

the right things at the right time. And

24:36

that is way more powerful. And for me, that's

24:38

where the distinction between strategists. And

24:41

coaching comes into play. And I

24:43

just don't think that you

24:45

need as much of yes, people in your world.

24:47

I think our society has enough

24:50

of that. I feel like that's all we

24:52

see is all of that. And positivity

24:54

is great. Don't get me wrong, but all we see

24:56

is those successful outcomes. When there's

24:58

more failures and more things to learn

25:00

from on that side that we don't discuss,

25:03

right? We don't talk about those. We don't talk about

25:06

if you have a bad partnership and

25:08

The only way to get out is to spend 100,

25:11

000 in attorney's fees and take on debt We don't

25:13

talk about if you pick the

25:15

wrong product or the wrong Timing that

25:18

it costs you X amount in marketing and can

25:20

set you back two years. We don't talk about those things

25:22

And those are the things that as a strategist,

25:24

we've been through those. So we can say, guess

25:26

what? We're not going to go down that route. We've

25:29

been there. No let's do

25:31

it this way. That is why

25:34

we have this podcast. That's why I have you on here. I want

25:36

those discussions, not the, Hey,

25:38

I made seven figures this year for the

25:41

first time. Cool. But like how, and

25:43

what decisions did you not make? And

25:45

we're told not to make that actually led to

25:47

those.

25:48

Yes, I agree with you 100%.

25:51

I had an interesting

25:54

situation a month ago or

25:56

so, you're talking about hiring teams. And

25:58

this was something I've done my whole life as well. I've

26:00

hired thousands of people, in my,

26:03

as a director of human resources. I'm

26:05

working with these clients and they

26:08

do want to hire a team. I'm

26:10

like, okay, great. Let's now figure out who do

26:12

you really need to hire? For what

26:14

reasons? What is the purpose of the hiring?

26:17

What do you want to gain out of this team?

26:19

I wanna make sure that the team is not only an expense,

26:22

they have to be profit generators,

26:24

right? We are having this conversation. And

26:26

then they're like, okay, great. We're going to, we're going to come

26:28

up with a job description. So in the

26:30

next conversation that I have with them, they actually

26:32

come up with me, to me saying

26:34

that they hired two people like,

26:36

Oh, interesting. Who did you hire?

26:39

Oh, my friend who really needed a

26:41

job. And this guy

26:44

that's been asking for a job for a long time.

26:46

I'm like, Oh, okay.

26:49

Here's my opinion about this. Yeah. You

26:51

shouldn't hire these people. You

26:54

should not do this. This is why. And then I

26:56

gave them all the reasons. Now at the end

26:58

of the day, it's their decision

27:00

to do what they want to do. And

27:03

I don't necessarily like to be right. I

27:05

tell them that. Sometimes you can prove me wrong,

27:07

but I'm usually right. So

27:10

you shouldn't hire these people. Fast

27:12

forward two months. Here's what's

27:14

happening. They're spending so much time training

27:17

a team that's not the team that

27:19

they should be hiring instead. And

27:21

they are learning a lesson. That

27:24

is a lesson also that the strategy can, the

27:26

strategist can teach. Because

27:28

you're telling them to do something and they can

27:30

go against that and that's not good. Up

27:33

to them, but there is a

27:35

big lesson and the biggest lesson

27:37

is that nobody is going to replace their

27:39

time. The time that they wasted

27:41

with a strategy that wasn't aligned

27:43

necessarily with their goals. So

27:46

they are listening to me now more

27:48

than ever, and I love

27:50

the fact that you get to have that

27:52

freedom as well as a strategist

27:55

to be able to tell clients what

27:57

is the best way. And then ultimately

27:59

discuss what is the right, the best

28:01

path for that specific client. Yes

28:04

coaching is not necessarily going to

28:06

give you that outcome. If you are a business

28:08

owner listening to this and you want to work

28:10

with STOI so you're going to tell the truth. I'm pretty

28:13

sure not wanting you to figure

28:15

that out and waste all of your time and

28:17

your precious energy and money

28:20

with trial and error. situations,

28:23

you're going to give them the path. So that's

28:26

very valuable.

28:27

It is. And it's very valuable if you're looking

28:29

for one and you're, interviewing

28:31

and searching for a strategist make

28:33

sure that you

28:35

can one, relate to them and trust them,

28:38

but that they can be blunt and transparent

28:40

with you, that is, I believe, one of

28:42

the biggest characteristics that we have

28:44

to have. We have to be able to,

28:46

like in your situation, yeah, it

28:48

might be funny and jokable, but I'm gonna say,

28:51

I told you oh yes.

28:52

I always do that. I'm gonna fly it

28:53

out and say, See, I

28:55

told you so next time, right?

28:58

And you have to have those conversations.

29:00

And what people don't understand is,

29:03

The more wealthy and successful people, Have

29:06

those blunt, direct conversations. They

29:08

don't beat around the bush. And the reason they don't beat around

29:10

the bush is there's no time to, because

29:13

time, if you waste it is where, like

29:15

you said, that's our value. That's our resource

29:17

is time. We're trying to be as efficient

29:20

as possible. And us beating around the bush

29:22

for a half hour, trying to in our

29:24

way around, like trying to say, you told

29:26

yourself it's not worth it, you

29:28

went against what we said, it didn't

29:30

work, told you, so let's move on.

29:32

And I believe that builds even more trust. So if

29:35

you're looking to hire one of us or someone like

29:37

us, and there's differences between all

29:39

of us as well, just factor

29:41

that into it. All of it as

29:43

well. In my opinion, so we

29:46

get through strategy. Someone's

29:48

working with you. Why

29:51

would they? Want to, I know

29:53

we've alluded to it a little bit, but why would they want

29:56

to go hire strategists and more importantly, when

29:58

should they go hire someone

30:01

or strategy?

30:02

Yes. So

30:05

when you are, what

30:08

actually, when you decide that now

30:10

is truly the right time to get

30:12

work done, because a strategist will

30:14

get you to work, strategists will come up

30:16

with a plan and you're all going to hold, you're going

30:18

to be held accountable. For

30:21

that plan, and

30:23

1 of the main questions I ask my clients

30:25

or whenever they are before they become

30:28

my client is when now. Is

30:30

going to be the best time for you to get

30:32

started when now is going to be the best time

30:34

for you to get started. Because it has

30:37

to be at some point. If

30:39

you believe that you're

30:41

wasting your time and your energy

30:45

and your money trying to figure stuff

30:47

out by yourself, and if you imagine

30:49

that you had taken action a year

30:51

ago, you would be in a completely

30:53

different spot today, then

30:56

you have to reach out to someone and get help right

30:58

now, because you're now regretting

31:00

your decisions. You wish

31:02

you had made that decision a year

31:04

ago, you must make this decision

31:06

right away. I think that's the

31:08

biggest thing. Some

31:11

people are actually comfortable with what they have,

31:13

which drives me nuts. But if

31:16

that is true, if you're comfortable

31:18

where you're at, so don't

31:20

hire a strategist because the strategist

31:22

will get you to work, but that

31:25

is not true for entrepreneurs. Usually

31:27

entrepreneurs always wants to evolve and

31:29

grow. I would say that is the key question.

31:32

If you were regretting

31:34

a decision that you could have made in the past, you

31:37

gotta make it right now. And

31:40

how to trust this person, just look

31:42

at who this person really is. And

31:44

I would say, What

31:48

their values as well, right? What are the values?

31:50

I saw your stuff story. I'm like, great. We are

31:52

very much aligned in terms of values

31:54

and what we believe in. The name of your

31:57

podcast is absolutely genius

31:59

as well. It tells a lot about

32:01

your values and what you believe in and

32:04

look for these people with a.

32:06

A story of

32:09

success and not only

32:12

helping other people, but their personal

32:14

success and we know how they're

32:16

look for their upbringings, how

32:18

they were raised, how

32:21

they came up in the world, how they grew,

32:23

how they actually achieved what they are,

32:25

because that also tells you what they are capable

32:27

of doing for you. And with

32:30

you for me now is always the right time. Imagine

32:33

if we were waiting for

32:35

the stars to align to be able to make a decision

32:38

that we really need to make. That's

32:40

never going to happen. Never going to

32:42

happen. And one thing we can

32:44

never get back is time.

32:47

So time is the only thing. That

32:49

we can't get back. You can

32:52

recover. You can get your money

32:55

back. You can get your energy back.

32:57

You can get your house, your car,

32:59

your belongings back, but time you cannot.

33:02

So if currently, if you believe you're wasting your time,

33:06

raise your hand. That's

33:09

it.

33:10

Absolutely. Just take that next step. Yeah.

33:13

And I tell everyone was like, I work with a

33:17

female in a minority business

33:19

owners who are ready to take that next step. And

33:21

that's exactly what you're saying is it's when

33:24

you are, you feel like you're ready. You're probably

33:26

way past the time that you should have already done it,

33:29

but at least mentally you're like, okay, I have

33:31

to, I'm wasting too much time and energy and I

33:33

want everyone to recognize though, that it

33:36

will cost money. Let's be real. It's

33:38

going to cost money. Everything does,

33:40

but that time is

33:42

what you need to recognize of how much it's going

33:45

to save you. It's going to be a lot of work. I'm not

33:47

going to be wrong. I'm like, it's going to be a lot of work,

33:49

but it's going to free up your time eventually.

33:51

And that is where the value really comes from.

33:54

And everyone always asks me like, how much money should I spend on

33:56

a strategist or hiring you

33:58

or marketing, et cetera. And

34:00

I always say that your marketing budget,

34:03

which entertains social media and advertising

34:05

and all of that. Should be probably

34:07

20 percent of your overall budget. Okay.

34:10

And the reason for that is because there's a lot of moving parts

34:12

to it, but you need to go into it, building

34:14

that out to help you understand

34:17

what it's going to cost and take, and

34:20

guess what? All of that marketing

34:23

strategy, me. It's

34:25

for the journey. It's not, getting

34:28

rich tomorrow. It's building

34:30

in this process over a long period of

34:32

time and guess what? It never goes away. You

34:34

can't just stop doing it. It's not

34:36

a where I can put a band aid on it and

34:38

it heals up. We're good. No. You have

34:40

to always be working on it and moving

34:42

forward and adapting. And so that's

34:45

why I always say that, 20%. A lot of people

34:47

always say it should be less. Big

34:49

to differ. Look at the number. With

34:51

that, what are one

34:53

or two things you want to leave all the listeners

34:55

with? We give them a lot of great nuggets as

34:58

well, but what is like one or two

35:00

things that they could immediately

35:02

work on without hiring

35:04

one of us right

35:06

now today to hopefully change

35:08

that curve and allow them to take that step

35:10

to hire someone like that?

35:12

Yes. Wow. Oh my goodness. Two,

35:15

I think of

35:17

a few, but the number one thing

35:19

that comes to mind as you're

35:22

talking about how much money they should

35:24

be investing, or they should invest

35:26

in someone or a strategist to get support

35:30

is that they,

35:33

number one, they actually

35:35

acknowledge what is

35:37

the goal that they want? What is the vision that they have?

35:40

So let's say, they're making now

35:42

$500,000 per year,

35:44

but they actually, they want to be making $5

35:46

million actually per year. How,

35:51

the equivalent money that you're gonna be investing

35:53

in yourself is not about

35:55

the 500 that you're making right now.

35:57

It's about the 5 million you actually

36:00

want to make in the future. So

36:03

many times people make financial

36:05

decisions based on their

36:08

reality or their current financial

36:10

situation. And

36:12

they don't make decisions based on

36:14

what is required of

36:16

them to get the outcome that they want

36:19

in the future instead, right?

36:21

So sometimes that decision

36:24

can feel, they can feel

36:26

a little uncomfortable or

36:28

too bold, like you said, like investing

36:30

20 percent in marketing is

36:34

the minimum non

36:36

negotiable,

36:37

right?

36:37

Why? Because there's a big goal to be achieved.

36:40

If you are okay with your status quo right

36:42

now. You will need to invest 20

36:44

percent in marketing, but that's not what they want. So

36:48

I would say that whatever financial

36:50

decision they need to make, it needs to be

36:53

Something, of course, considering the

36:55

current situation, but most importantly, what

36:58

is required of them to get the final

37:00

outcome that they want. If you're

37:02

only comfortable spending a 1000 dollars, let's

37:04

say right now, and you're making 500,

37:07

maybe you're going to have to spend 10 times more than

37:09

that, or maybe 100 times more than

37:11

that to be able to get the 5 million. Let's say

37:13

even if you spent 100, 000 dollars, but

37:16

you're making 5 million, that makes

37:18

a lot of sense. All right. So

37:20

that's how I feel about this. I think that people

37:23

need to be more vision oriented

37:25

whenever they're making decisions in the now,

37:28

otherwise they're going to stay in the same place. That

37:31

would be my number one thing. And

37:33

the second thing is truly to understand

37:36

that now is always the best time. Always

37:39

the best time. One

37:41

of my main beliefs about

37:43

money is that every person

37:45

that has a decision To

37:47

work with me or to work with a strategist

37:50

to work with you story is that they

37:53

have money to be able

37:55

to invest. Or they

37:57

have access to money. So

38:01

many people, they don't make a decision to invest

38:03

in themselves because they have a belief that they don't have

38:05

money. They may not have money,

38:07

but you can have access to it. So

38:11

if right now, if you believe that you

38:13

don't have money, that is exactly

38:15

the reason why you need to work with

38:17

a financial strategist that will

38:19

show you how you can have the

38:21

money. Or how you can have access

38:24

to the money so that you can

38:26

reach that vision that you're looking for. All

38:28

right. So that is why I like the front, the strategist

38:30

is always necessary because

38:32

it's, this person will help you have access

38:35

to the money you want so that you can

38:37

make the money that you want. Or just

38:39

take the money that you want. So

38:41

I would say that. I would say that these two things

38:44

are the things that will help you take

38:46

that quantum leap. To

38:48

have the courage to do something

38:50

new. To do something different.

38:55

Different than what you've been doing so far. And

38:59

I would say those are my two go

39:02

to tips for you guys.

39:04

It's time to do something different. All right. And

39:06

you've heard it here from Ariella comb with quantum

39:09

evolution on the no BS wealth podcast

39:11

money mindset series, by the way, new

39:14

websites out to go to no BS wealth podcast.

39:17

com. We're trying to get no BS wealth. com, but

39:19

negotiation. So appreciate your

39:21

time. I look forward to blasting this

39:23

and I know we're going to have a lot of conversations popping

39:26

up from it. So thank you.

39:27

Thank you so much. That was awesome. The

39:29

proceeding program was sponsored by Black

39:31

Mammoth. Any awards, rankings,

39:33

or recognition by unaffiliated third

39:36

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39:38

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39:40

performance or any individual client's

39:42

investment success. No award

39:45

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39:47

as a current or past endorsement of black

39:49

mammoth. Information regarding specific

39:52

awards, rankings, or recognitions

39:54

is available on the Black Mammoth website,

39:56

www.black mammoth.com.

40:00

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40:02

for profit or loss. Investment

40:04

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40:07

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40:09

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40:11

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40:13

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40:49

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