Protecting the environment is a vital pursuit, but it can be hard to connect the dots from sustainability to a tire's value to consumers. Thrive Regional Partnership's Rhett Bentley is accustomed to pitching how green practices can lead to grow

Episode 41 -- The Business Impact Of The All-Weather Tire

Feb 14th, 2024 25m

How will Nokian Tyres' new all-weather tire help tire businesses grow? Linder Tire Owner John Linder talks about how the new Remedy WRG5 tire will help him serve his customers and build loyalty to his business.

Episode 40 -- Why Dealers Are Excited For The Remedy WRG5

Jan 24th, 2024 33m 12s

The Nokian Tyres Remedy WRG5 will provide drivers with natural confidence, performance and resilience. Why are dealers excited about this combo? We speak with Tire Factory's Pat Howley and Fetzer Tire's Howie Fetzer.

Episode 39 -- Introducing The All-Weather Nokian Tyres Remedy WRG5

Jan 17th, 2024 35m 14s

This week, Nokian Tyres launched the Remedy WRG5. It's the sixth generation of the tire we invented in 1999 -- all-weather tires built for year-round use and certified for winter driving.Nokian Tyres Director of Products Steve Bourassa joins

Episode 38 -- Winter Words From Our 'Biggest Fan'

Dec 6th, 2023 27m 36s

Dennis Dwyer drops by the podcast to explain why he describes himself as Nokian Tyres' biggest fan. Why does he trust our winter products to navigate New York winter weather, and how does that faith carry into our all-season and all-terrain tir

Episode 37 -- Changeover Season Success Stories

Nov 8th, 2023 40m 17s

A pair of successful Northeastern tire dealers share their advice for winter tire changeover season on this month's episode of the Nokian Tyres Journey Podcast.

Episode 36 -- Experiencing All Conditions At Oregon Overcrest 2023

Oct 25th, 2023 21m 1s

Travel with us to the mountains and high desert of Oregon to test tires at the 2023 Overcrest Rally! Nokian Tyres representatives and our ambassadors truly experienced peace of mind in all conditions at this challenging event. Join us for a rec

Episode 35 -- Celebrating All-Weather Tire Week

Oct 4th, 2023 34m 52s

This month, we’re celebrating the 24th birthday of Nokian Tyres’ introduction of the all-weather tire to North America. Gill's Point S Tire & Auto Manager Jared McDermott joins us from Montana to discuss why his customers love the Nokian Tyres

Episode 34 -- All-Weather Testimonial + Winter Storytelling Tools

Sep 13th, 2023 38m 11s

On this month's episode, new all-weather tire driver Jonathan Beecher Field details his journeys between South Carolina and Vermont on the Nokian Tyres WRG4. And Director of Marketing Hans Dyhrman drops by to outline the marketing tools availab

Global Bonus Episode -- What ELECTRIC FIT Means For Drivers

Sep 7th, 2023 17m 20s

What does Nokian Tyres' new ELECTRIC FIT symbol mean for drivers and tire dealers? Nokian Tyres Head of Product Management Marko Saari discusses it in detail in a special bonus episode.

Episode 33 -- ELECTRIC FIT + Meeting EV Drivers' Needs

Aug 16th, 2023 34m 41s

Nokian Tyres is pleased to introduce ELECTRIC FIT, a symbol that signifies that every Nokian Tyres product is a seamless fit for electric vehicles. What does the symbol mean, and how do we test tires to meet the demands of EVs? Head of Product

Episode 32 -- Why 'Crafted in USA' Matters

Jul 18th, 2023 24m 51s

As hiring nears completion at our North American factory in Dayton, Tennessee, dealers and drivers are buying Nokian Tyres products that are crafted in the USA. Why does that matter to retailers and consumers? We sat down with Zurcher Tire COO

Episode 31 -- New York Times Behind The Scenes

Jul 6th, 2023 22m 9s

The New York Times visited Nokian Tyres in Romania and Helsinki for a front-page feature story that ran May 5. Host Wes Boling joined the journalist on the trip and offers a behind-the-scenes account of the experience.

Episode 30 -- Steven Godfrey Goes Off College Football's Beaten Path

Jun 22nd, 2023 41m 41s

Popular college football journalist Steven Godfrey joins this month's show to share his favorite off-the-beaten-path destinations in the sport. He also shares his experience on our all-weather tires and previews year two of the partnership betw

Episode 29 -- Excitement Made In The USA

May 17th, 2023 36m 35s

Dealers are getting excited about Nokian Tyres’ new Outpost nAT, which is made at the Dayton Factory. On this month’s episode of the Journey Podcast, Owner Judd Huffman of Alray Tire in Boone, North Carolina explains why he’s “stoked” for the n

Episode 28 -- Confidence During Changeover Season

Apr 17th, 2023 22m 34s

Benoit Sarrazin joins this month's show to discuss changeover season in Quebec, which was recently named by Nokian Tyres voters as the place with the worst roads in North America.Then, Josh Tenge drops by to discuss his appreciate for Nokian

Episode 27 -- Tread Talk On A Frozen Lake

Mar 14th, 2023 26m 44s

On this month’s Journey Podcast, Utopia Tire General Manager Tim Paich explains how he turned customers into members of the Cult of Hakkapeliitta – and why we’re the only brand drivers recommend to each other in the waiting room. Then, Instag

Episode 26 -- Live From Little Ivalo

Feb 11th, 2023 26m 30s

This month, we visit with customers at Little Ivalo, our winter test event in Copper Mountain, Colorado. We speak with dealers from Florida to North Dakota about their relationship with Nokian Tyres, how they’ve successfully sold our products a

Episode 25 -- Big News At The Dayton Factory

Jan 15th, 2023 40m 48s

Nokian Tyres announced the creation of 75 jobs and construction of a warehouse at our Dayton, Tennessee factory, where we plan to double production by 2024. Dayton Factory Operations Director David Korda drops by to discuss the big news. Plus

Episode 24 -- 2022 In Review With Tommi Heinonen

Dec 27th, 2022 25m 45s

North America Vice President of Sales Tommi Heinonen discusses the successes and challenges of 2022 for our company and partners. Plus, more recognition for Nokian Tyres' sustainability leadership.

Episode 23 -- The Crazy Things You See On I - 70

Nov 22nd, 2022 23m 11s

On this month's episode, Alejandro Brown discusses his popular Instagram account, @I70Things, and details the partnership he launched with Nokian Tyres. We also cover big production news: a new factory in Romania.

Episode 22 -- Dan Patrick Show Co-Host + Successful Counter Workers

Oct 20th, 2022 51m 54s

Paul Pabst, executive producer and co-host of the Dan Patrick Show, tells us why he's a Nokian Tyres fan. And two successful counter workers at Waukegan Tire in the Chicago area discuss the reasons for their big sales of Nokian Tyres products.

Episode 21 -- Remote Rallies Across America

Sep 20th, 2022 33m 43s

Nokian Tyres had a presence on some of the most remote roads in the United States this summer, and we'd like to take you there! Join us on the trips we took to the Sawtooth Mountains of Idaho and the northernmost drivable point in Alaska.

Episode 20 -- Driving Sales Success This Winter Season

Aug 25th, 2022 20m 43s

Nokian Tyres Director of Marketing Hans Dyhrman drops by to preview the company's fall campaign and discuss how Nokian Tyres will help dealers sell tires this winter.