This week we’re talking about Behavioral Economics in Individual Giving. It’s a term coined by AI fundraising company Arjuna Solutions that describes how the  AI models work that power their solution for gift array optimization. We get more into the definition, the product, and the real value and benefit for nonprofit individual giving programs in this episode.

Our guests for this week's podcast including Michael Gorriarán, President at Arjuna Solutions, and Loree Lipsteen, Founder, Principal of Thread Strategies.

Michael shares more details about the product while Loree - her fundraising agency works with small organization (<$5 million per year in annual budget) - walks us through the reasons the AI tool from Arjuna works so well for these smaller groups: the ease of implementation, pay-as-you-go pricing, and the rapid payback period. 

So smaller nonprofits take note - we finally have a new, valuable technology that improves fundraising revenue and that is just as viable for small groups as large national organizations.

As always, drop us a line if you have questions or comments - contact me at [email protected].

Enjoy this week's episode.

- Jeff Patrick, The Host of the Nonprofit Innovators in AI Podcast