In this week's episode, Adeel Syed, the COO of SPC tells us all about the undertaking of creating a seamless digital experience, unique challenges that come with targeting the niche market of young students, and how technology is transforming the loyalty landscape in 2020.

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Time Guide: 

00:30 - Introductions

00:56 - Career Prior, to Now

01:40 - Elevator Pitch for SPC

02:52 - Target Market of Students

04:48 - Hit or Miss Initiatives 

05:41 - Key Features of Digital Transformation

07:40 - Looking to Other Companies

08:40 - Benefits of Partnership Model

11:01 - Future of SPC

11:50 - Gen Z

13:40 - Building a Digital Team

15:20 - Loyalty Landscape

17:10 - Book Recommendation

18:00 - Key Points

19:00 - Shoutout + Contact Info

Social:
https://www.instagram.com/north_report/

https://www.linkedin.com/company/the-north-report

Links:

https://www.linkedin.com/in/adeelasyed/

https://spccard.ca/