John Sowden, the Vice President of one of Toronto's best event staffing firms The Butler Did It, has been with the company for over 16 years and is always looking for ways to streamline and improve the hospitality industry. By building and utilizing custom technology, The Butler Did It has surpassed its competitors as they use their digital softwares for scheduling, HR, and educating staff.

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Time Guide:
00:34 - Introductions
01:00 - How did you end up in hospitality
01:30 - The Butler Did It
01:56 - Favorite Guest
02:49 - What makes a guest interesting?
03:26 - Cheese
03:50 - Key Components of the Industry
04:30 - Part-Time Psychologist
05:09 - Structure with Technology
05:48 - Software for HR
06:36 - Implementation of Tech
07:35 - Confirmation in Pen
08:10 - Human Competition in Tech
08:48 - People don’t adapt as fast tech can change
09:21 - Staying Modern
09:48 - Be patient
10:37 - Researching an event
11:18 - Setting the team up for success
12:20 - Setting ourselves apart
13:00 - Maintaining Relationships
13:52 - Custom Software
14:53 - Making repairs versus custom buildout
16:13 - Guest Requirements
17:30 - Making people feel good
18:15 - Experiences & Memorability
19:20 - Human Error
20:40 - Garbage in, Garbage Out
21:23 - Takeaways
23:00 - Conclusions

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Links:
https://www.thebutlerdidit.ca/
https://www.linkedin.com/in/john-sowden-341b385/