From Sydney Australia, North Report speaks with Philip Shelper; the CEO at Loyalty & Reward Co and Author of 'Blockchain Loyalty'. They speak about a variety of topics including the homogenization of loyalty designs, the importance of simplicity and studying consumer psychology to create the most effective loyalty and rewards program.

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Time Guide:

00:30 - Introductions

01:29 - Competitor monitoring

03:09 - Blockchain Loyalty

04:12 - Here to stay?

05:31 - Sectors Consulted

06:05 - How do they differ?

07:30 - Differentiating your program

08:59 - Human Psychology

09:23 - What are people getting wrong?

11:03 - People arent spending enough

11:32 - Why loyalty programs?

13:29 - Card Linking

14:05 - How has the space changed?

16:08 - Hyper-Personalization

16:40 - What’s in your basket?

17:53 - What would you have told yourself?

19:55 - Current Projects

21:15 - 3 Takeaways

22:53 - Outro

Social:
https://www.instagram.com/north_report

https://www.linkedin.com/company/the-north-report

Links:
https://www.linkedin.com/in/philipshelper/

http://blockchainloyalty.io/

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