Zach talks with Dr. Ray Sylvester about the intersection of faith and identity. Ray is associate professor of marketing and personal branding at Anderson University in Anderson, IN. He was a senior lecturer and leader of two music business programs at Buckinghamshire New University. He co-wrote the first music business program in Europe in 1996. Ray has presented across both Europe and the US on the topic of personal branding. He is also published through academic books, in both the US and the UK. He is a Chartered Marketer and holds an MSc in Behavioral Science and an MA in Management. As a personal branding coach, Ray works with executives, professional athletes, and chart-topping artists/musicians. Ray’s doctoral research was in personal brand management.