What is sync? Sync music is everywhere, in pretty much every advert and TV programme, you will hear music or sound that is licensed.

In this episode, we have Sentric Music’s very own Sync Executive, Gemma Farrington. Gemma tells us the best way to get your music onto adverts and TV programmes, delving into the essential skills you need to have to work in Sync, and how TikTok is shaking up the music industry whilst reflecting on her journey into the music industry.