A weekly down-to-earth exploration of marketing and communications for business leaders. With 20 years in marketing/comms and almost 15 of them in an integrated agency, Mark has worked with many different businesses and industries and has learned firsthand what works and what doesn't. As we weather uncertainty, it is more important now than ever that business leaders think through the old ways of doing things. Mark provides industry-busting insights, a distillation of marketing speak, and real-world strategies and tactics you can use in your business today.