It’s one thing to enter a new or underserved market where simply being there is enough. But to start a venture in a saturated market? How can you compete against dozens — or hundreds — of businesses that basically do the same thing? 

In business there’s room for everyone... as long as everyone is different. But you have to be a special kind of different. Nail that, and you won’t really be “competing” against anyone.

Find out how in this episode.

In this episode you will learn:

1. What is a same-same business.
2. What is a same-different business.
3. How to make your business same-different.

Resources:

• A Capella Books
• How to Interview Customers to Find Out What They REALLY Want
• Stop Worrying About the Other Guy

SPECIAL OFFER:

• Listeners can get 1 FREE hour of consulting by using the code “startup” or mentioning this offer when they book a call.

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