Today’s guest is Juergen Berkessel, founder of Polymash, here to talk about podcasting as a content strategy and the false distinction between career paths that occupy creative versus so-called ‘commercial’ spheres. Polymash is a boutique digital marketing agency based in Florida, and Juergen has become a close friend of Sourdough’s because Polymash has been advising on the subject of content strategy for the Not Real Art podcast. Juergen is a true polymath with an inspiring career trajectory and personal journey. He is a professional photographer, computer programmer, app developer, digital marketing expert, and podcaster who immigrated from Germany to the United States. Our conversation begins with Juergen telling the story of this journey. We hear him talk about how he got into photography, how he lived off rice and beans in New York as a struggling photographer, and how he made a career pivot into the world of software development thereafter. Here we talk at length about how the creative discoveries Juergen made after he pivoted make the fine art community’s distaste at the idea of ‘selling out’ seem extremely petty and shortsighted. From there, we take a deep dive into the work Juergen is doing today with Polymash. He speaks about how to make your content more SEO compatible as an artist, weighing in specifically on how to fit podcasting into these strategies and build your network at the same time. He also shares a few pro tips for how to make your content benefit you rather than falling into ‘digital sharecropping’ by making your website the central hub of all of your content output. Tune in for today’s inspiring and educational conversation with Juergen Berkessel!
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