In the latest episode Martin and I get psychological and philosophical in equal measure as we explore the question, what should be at the heart of your business?Your products or the people you serve? We may not unlock the mysteries of the u

Why You Must Forget the Noise and Focus on Gaining Permission Instead

Jun 23rd, 2020 43m 27s

There's a lot of noise out there. That much is true.However, what you may not know is, you can ignore most of it.Why? Because your market is ignoring it too.Research suggests that the vast majority of branded content and advertising gets

The Psychological Secrets of Why People Buy

Jun 1st, 2020 49m 16s

People are complex. Of that, there's no doubt. However, the way we make decisions isn't.In that, the architecture that triggers and motivates those decisions is fairly simple and straightforward to understand.Once you know what questions to

How to Inject More Emotion into Your Marketing

May 11th, 2020 37m 56s

Research suggests that as much as 95% of buying decisions are made emotionally.It follows then, that how your customers and clients feel about you is far more important than what they think.The crucial question then is, how do you ensure yo

Will COVID-19 Usher in a New Sales and Marketing Normal?

Apr 27th, 2020 37m 5s

The 'New Normal' was coined soon after lockdown. It recognises the post-pandemic world will be different to the one we knew.However, buyer behaviour will likely be less impacted. Not because it’s immune but because it’s already gone through a

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