Fred Schebesta joins Adam Smith and talks about the early success of Finder.com.au, a services comparison tool ranging from insurance, credit cards and phone plans. Fred talks about using extreme SEO techniques to boost Finder’s online presence, which resulted in a search penalty from Google, resulting in an 80% loss of revenue overnight as a result. Using this adversity as a learning experience, Fred made plans to steady the ship and continue to move the company forward.