Ben Smith had a front row seat to momentous shifts in the media that changed newspapers and magazines forever. In the early 2000s, readers began flocking to websites like Gawker and the Huffington Post for gossip, news and information. After Smith became the founding editor of BuzzFeed News, he decided to publish the Steele Dossier, the controversial report containing allegations about a conspiracy between Donald Trump’s presidential campaign and the Russian government. We talk about Traffic, Smith’s book about the media revolution and the race to go viral. “Now What?” is produced with help from Steve Zimmer, Lucy Little and Patrick McAndrew. Audio production is by Nick Ciavatta.