Odelia Bergh from the Peachtree City Police Department (@PTCfirepolice) says sarcasm is helpful in connecting with an audience (and making a point) on social media. Her team uses it a lot and, perhaps not coincidently, team members have each other’s backs if things go wrong. As for humor, Bergh tells Paul they have a hard and fast rule: “Never post while still laughing. Ever.”

Chelsea Stevens from Georgia Interactive (@GeorgiaGovTeam) told Dustin about the state’s efforts to refine its voice — “informative, fun, and friendly” when engaging the public on social media while keeping it all business for internal audiences.

Angela Thompson described for Anil a five year serial journey through the City of Milton (@cityofmiltonga) to the City of Canton (@CityofCantonGA) that included internal resistance to social media and refashioning the two cities’ messaging.