In 1991, CEO of one of the UK’s largest high street brands lost £500m in value overnight. He almost caused his company to go bankrupt, which ultimately led to his dismissal and a complete company rebrand. In today’s episode of Nudge, I share his story, explaining the psychology behind why this happened and some messaging advice that every marketer needs to know. 

Sign up to the Nudge Newsletter: https://www.nudgepodcast.com/mailing-listEpisode 70 of Nudge: https://tinyurl.com/vk2cxcucClassic VW ad: https://tinyurl.com/52t4xny2Avis "Try harder": https://tinyurl.com/4k93t3zvRatner’s speech in full: https://youtu.be/Nj9BZz71yQE?si=Rf4Z0jkeofH4bQtkThe Wasp (1984) book reviews: https://tinyurl.com/2mxhk6wf