Kraig Adams is a minimalist New York YouTuber who creates cinematic silent hiking videos. He talks about what it’s like in NYC right now in quarantine and how we can still connect with our neighbors by visiting each other’s islands in animal crossing or petting dogs from 6 feet away. He shares his content strategy after having his YouTube hacked and how he views sponsorships, affiliates, and social media in general. He explains how he transitioned away from the Casey Neistat NYC vlog style to find his own voice. “It’s much easier and low risk to just copy what’s successful, it takes a bit more courage and more effort and work to take a leap and do something nobody else is doing.” We talk about the future of the handshake and what post-Covid-19 New York feel like.