Today on Obsessed Show we're finally airing a conversation for last fall with Abby Downing, Partner & Creative Director at The Superfan Company. The Superfan Company works with top entertainers, musicians, and brands to create programs and products to engage their superfans. From VIP packages at concerts, to limited edition products, to collectible album packages. Their clients span from Mumford & Sons and Ace Comic Con to Jimmy Buffett.

So without further ado, please enjoy this conversation with Abby Downing.