Addiction sucks, in the last 16 years the opioid crisis has cost the country $1 Trillion Dollars. It seems like everyone nowadays know someone or have a cousin who’s struggled. Earlier this year I got tired of this being the reality. Wanting to help I created Open Discussion O.D. Apparel, a company to shift the dialogue around addiction, reassess the problem, and provide aid to those in need. Each piece tells the story of someone who has been impacted by the epidemic. Ten percent of the proceeds from each purchase will be donated to supply Narcan to the hardest hit areas around the state.