Personal data isn't just facts and figures. It's about people and how we look after their data can have far-reaching consequences, especially if we don't do it well.Personal data is one of the most valuable, non-consumable assets that we own and that data now includes not just passwords and account details but biometric data like our fingerprints, our face and our DNA.Six months on from the launch of the ODPA's social change initiative - Project Bijou – we discuss what all this means and why the project is so important.Bailiwick Data Protection Commissioner, Emma Martins, and Tim Loveridge and Kirsty Bougourd of the ODPA, discuss how we all have a role to play in looking after data ethically. They consider why what we do individually is so important and how even a small jurisdiction like the Bailiwick has a vital part to play in the global bigger picture.

(Tim refers to a Finnish schools initiative combatting fake news, you can read more about this here: https://www.weforum.org/agenda/2019/05/how-finland-is-fighting-fake-news-in-the-classroom/)