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Janet Carlson
Off-Road MarketingEpisodes
Janet Carlson
Off-Road Marketing
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Episodes of Off-Road Marketing
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In the season one finale of Off-Road Marketing, Janet talks with Lee McKnight, the VP of Sales for RSW, a firm that helps marketing agencies develop their business. They discuss what makes an agency stand out, the biggest mistakes agencies mak
In part two of this episode of Off-Road Marketing, Janet continues her chat with Kerry Donahue, executive producer of The Refresh from Insider, public radio journalist, editor and instructor. They dive into cross promotion between podcasts, as
In part one of this episode of Off-Road Marketing, Janet talks with Kerry Donahue, executive producer of The Refresh from Insider, public radio journalist, editor and instructor. They discuss how The Refresh is able to update news in real time
In this episode of Off-Road Marketing, Janet talks with Joanne Borduas, the CEO of Community Health & Wellness Center. They talk about the concept of community health, the social determinants of healthcare and treating “the whole person." Tun
In part two of this episode of Off-Road Marketing, Janet continues her chat with Dr. David Dantzker, the former President of North Shore LIJ, a major healthcare system that has since merged into Northwell Health. They discuss how healthcare ma
In part one of this episode of Off-Road Marketing, Janet talks with Dr. David Dantzker, the former President of North Shore LIJ, a major healthcare system that has since merged into Northwell Health. They discuss how healthcare marketing has e
In this episode of Off-Road Marketing, Janet talks with Mike Myers, Managing Director of CrowdPharm, a firm that uses a global network of top talent to crowdsource creative work. They talk about pairing the most qualified creative leaders to e
In this episode of Off-Road Marketing, host Janet talks with Lindsey Maloney, the owner, of Mobile Care Partners of Connecticut. They talk about Lindey's path to nursing, the barriers and socio-economic aspects of rural healthcare, and why a m
In part two of this episode of Off-Road Marketing, host Janet Carlson chats with Greg Clow, Director of the AAB Showcase Awards. An advertising award show judged by the creatives and clients themselves. They discuss the genesis of the awards, t
In part one of this episode of Off-Road Marketing, host Janet Carlson chats with Greg Clow, Director of the AAB Showcase Awards. An advertising award show judged by the creatives and clients themselves. They discuss the genesis of the awards, t
In this episode of Off-Road Marketing, host Janet Carlson chats with Gina Cothey, SVP of Global Marketing for moo.com. They discuss pivoting during covid, delivering delight, and going above and beyond to enrich the consumer experience. Tune in
In part 2 of this episode of Off-Road Marketing, host Janet Carlson continues her talk with Dr. Arthur Maerlender, neuropsychologist and author of Concussion Competencies. They dive deep into one of the fastest growing illnesses in America... c
In part 1 of this episode of Off-Road Marketing, host Janet Carlson talks with Dr. Arthur Maerlender, neuropsychologist and author of Concussion Competencies. They dive deep into one of the fastest growing illnesses in America... concussions.
In this episode of Off-Road Marketing, host Janet Carlson sits down with Neil Frauenglass, Chief Marketing Officer of Visit Philadelphia. They discuss destination marketing, the off-road 'Pack Light, Plan Big' fanny pack campaign and the unique
In Episode #6 of Off-Road Marketing, host Janet Carlson sits down with Charmaine Seavy, media planner and CEO at CV Media, Inc. They discuss what its like working together on media buys for campaigns, real target markets, and the most underuti
In Episode #5 of Off-Road Marketing, host Janet Carlson talks with Louie Keen, the Mayor of URANUS, Missouri and owner of the Uranus Fudge Factory and General Store . This high brow discussion touches on vintage marketing, understanding your m
In Episode #4 of Off-Road Marketing, host Janet Carlson sits down with Peter Cordeau, President at Norwalk Hospital. They discuss what its like working together on campaigns for the hospital and their thoughts on going off-road in the medical
In the Episode #3 of Off-Road Marketing, host Janet Carlson sits down with Cameron "Cam" Day, one of the most talented copywriters in advertising and the son of Chiat/Day co-founder, Guy Day. In Part 2 of this episode, we discuss Cam's insight
In the Episode #2 of Off-Road Marketing, host Janet Carlson sits down with Cameron "Cam" Day, one of the most talented copywriters in advertising and the son of Chiat/Day co-founder, Guy Day. In Part 1 of this episode, we discuss Cam's incredi
In the pilot episode of Off-Road Marketing, host Janet Carlson sits down with Bill Thomas, co-host of the crime podcast “Mind Over Murder”. Together, we introduce this podcast, the role Bill played and discuss how he went off-road in the true c
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