In today’s Off the Charts business podcast episode, I get to chat with my friend Elizabeth DiAlto, someone who I’ve grown up together with on the internet and in business.

I love what Elizabeth shares in this episode about the evolution of her business movement. It’s amazing to see how her evolution and self-discovery has made her business and branding to evolve from the early years when we were both getting started with the help of Marie Forleo.

One thing that Elizabeth had to let go of in order to take her business off the charts was the need for external validation and thinking that everyone knew better than she did for her business.  When you’re just starting out as an entrepreneur, it’s easy to think that everyone knows more than you.

After Elizabeth put the time into learning the process of creating a successful business, she had a firm enough foundation to take it to the next level: innovation.

With proven knowledge and experience to pull from, she had the freedom to stop looking at the different business models that never really felt good to begin with.

Elizabeth began to delve into herself to discover the strong feelings she had about her stances.  This helped her to pinpoint how she wanted to interact with people and how to prioritize the type of experience she wanted people to have when they connected with her through her website and branding. The emphasis she was able to obtain is not the same-old vibe that many other business websites have.

Definitely visit her website to see the felt experience that Liz talks about. Colors, textures, photo shoots – everything comes together and conveys more than what pixels and text should. You can feel what she’s trying to communicate beyond just the screen. She designed a unique experience into her website and collaborated with amazing photographers and designers to bring about her vision.

So take heart from the testimony of Elizabeth DiAlto in this episode of Off the Charts to learn what it takes to run a business from other professionals with a track record of success – then march of the beaten path to truly make it your own!

More About Elizabeth DiAlto

Liz DiAlto is a women’s body & soul coach, speaker and writer. Her mission is to revolutionize the way women move and nourish their bodies and to make self-acceptance and body love the new standards. Author of Untame Yourself, creator of Wild Soul Movement.