Starting to make plans for your outreach efforts in 2022? Start first by assessing trends and the predicted landscape for the next year. Kelli and Christina talk with Taylor about what they anticipate 2022 will bring while also running through

Having an attitude of gratitude

Nov 4th, 2021 18m 49s

Creating a workplace that prioritizes thanks and support is no small feat, but for more than 15 years, Courtney has done just that at Obsidian. Businesses and professionals looking to take their gratitude to the next level should tune in to hea

Pay my name, pay my name

Oct 21st, 2021 18m 5s

Burgeoning college athletes, listen up. If you want to capitalize on name, image and likeness deals, you first need to sharpen your communication skills. OPR’s resident sports enthusiast, Murray, joins Taylor on the eve of their two-teams colli

How to move past the crisis that continues to haunt you

Oct 13th, 2021 20m 33s

If you work in public relations, you know what it feels like to pray a crisis away. After all, no one wants to navigate the intense tightrope that is responding to questions about something bad that’s happened at no fault of your own. But that’

A few of our favorite things

Sep 16th, 2021 14m 17s

We’re getting into the holiday spirit early...because why not? This episode of Off the Rock, On the Record is all about giving. If you’re looking to shop or support a Memphis business or organization this holiday season, we have a list for you.

A conversation with public relations educators

Apr 29th, 2021 25m 4s

Public relations professors share how they adapt to the ever-changing natures of our industry, world and the needs of PR students.

Lessons from a tenured PR professional

Apr 22nd, 2021 26m 42s

Lauren Hannaford shares the lessons she's learned throughout her decade-long tenure at Obsidian Public Relations.

Professional lessons learned through internships

Apr 15th, 2021 16m 41s

Madison Mullis, public relations graduate student at the University of Memphis, shares lessons she's learned as a communication intern.

Professional lessons from an account manager

Apr 8th, 2021 20m 33s

Murray Lace, senior account manager at Obsidian Public Relations, shares the lessons she's you learned throughout her first five years as a professional.

Impactful lessons from PR studies

Apr 5th, 2021 19m 40s

Abbie Hancock, public relations student at Mississippi State University, shares lessons she's learned throughout her undergraduate PR curriculum.

Endearing your largest audience

Oct 8th, 2020 12m 5s

When you treat your employees well, they treat your customers well. That is why maintaining employee morale is critical to the success of businesses. Brittany Mizell shares how your employee communication plans can adapt to the times and meet t

Caring beyond four paws

Oct 1st, 2020 13m 21s

When it comes to the wellbeing of animals, The Humane Society of Memphis and Shelby County’s Ellen Zahariadis is an expert. As the Humane Society works to eliminate animal homelessness, they develop programs that meet evolving community needs –

Words carry weight

Sep 24th, 2020 15m 29s

We’ve moved past the childhood mantra stating words can’t hurt you – they carry weight and can make or break a company’s reputation. Addison Walker joins Off the Rock, On the Record to discuss how companies can craft messages that relay genuine

Executing stellar events

Sep 17th, 2020 14m 35s

From weddings to retirement parties, Memphis expert Toni Williams of Spring Creek Ranch has planned it all. She shares how you can create unique customer experiences for events of all types in this episode of Off the Rock, On the Record.

Bringing something new to the table

Sep 7th, 2020 11m 10s

How do you ensure that your new product or service is a success? Meaningful communication as you prepare to launch is key. Gracie Lee shares her expertise with us in this episode of Off the Rock, On the Record.

Social media as a customer service tool

Dec 2nd, 2019 16m 58s

As a brand, social media is a great tool to connect with your audience in a personal way. Obsidian’s own Twitter-famous employee, Addison, sits down to discuss how businesses can use social media as a customer service tool to build brand connec

Customer service with pizzazz

Nov 25th, 2019 16m 7s

When it comes to customer service, some brands go above and beyond. Differentiates good customer service from great customer service? On this episode of Off the Rock, On the Record, Murray shares how you can add pizzazz to your excellent custom

Customer service in a crisis

Nov 18th, 2019 24m 21s

Crisis management may be the toughest part of a PR practitioners role. So, how do we support customer service on top of our other crisis roles? In episode three, Whitney walks through the best practices for working through a crisis situation. S

Digital reviews: Bullies or opportunities?

Nov 11th, 2019 15m 8s

How do you connect with your consumers in a digital era? Gracie joins the podcast to discuss digital reviews and how they can make or break a company’s reputation. She also provides professional insight on ways to use reviews as an opportunity

The basic roadmap to customer service

Nov 4th, 2019 28m 37s

In this episode of Off the Rock, On the Record, our director of client services – Lauren Hannaford – underscores the importance of customer service as a PR function. She also discusses why customer service is lacking in some businesses, how to

Season Four – Episode 1: Do internships matter?

Jul 24th, 2019 20m 15s

This mini-season of Off the Rock, On the Record was written, recorded and produced by Obsidian’s 2019 summer interns – D’Marius Gillespie and Anna McGuire. The duo sat down to navigate some of the most pressing topics related to interning in th