Athletic Trainers need supplies to do their jobs.  Sometimes the most important person in getting an athlete back is the sports medicine company representative.  They play an intrical part in supporting athletic trainers and the care they provide their athletes.  Whether is overnighting a product or introducing a new product that will help the athletic trainer get an athlete back to activity, their dedication to what they due in not unlike an athletic trainer.  Paul Calloway (Miotech) and Brian Matix (Henry Schein) have been in the business for over 25 years.  They both started out at Medco Medical Supply when it was in Muncie, IN and both consider Jim Dickerson as mentor.  They have some great stories from their perspective on the AT profession and why relationships still drive sales.  They have a few "JD" stories as well that should garner some laughs.  Their contributions to the AT profession are important and they are considered valuable consultants on what is trending in the AT profession through their travels.  They both reside in Ft Wayne, IN with their families.