In today's episode, we're going to continue our discussion on marketing strategy from episode 6. I had such great feedback that I thought it would be worth our time to continue this discussion. Here are 4 Steps To Creating An Effective Marketin

3 Ways To Create A Successful Marketing Strategy

Oct 31st, 2019 8m 22s

Every author needs to have a marketing strategy. This can not be left up to your publishing company. Matter of fact, they're going to look to you to help market. Today we're going to look at 3 ways to create a successful marketing strategy. Gra

Writing Quality

Oct 8th, 2019 8m 54s

In today's episode, I want to discuss writing quality and what the reader expects, which ultimately affects your brand. I'm going to give you three points to work on for the best quality work. Let's get started. As always, share your thoughts w

The Importance of Learning From Other Writers

Sep 26th, 2019 7m 45s

In today's podcast, I share three essential writing lessons non-fiction authors can learn from their fiction counterparts. Together we'll discover three things:How you can fully engage your readerWhy you should never lose your readerHow you can

Developing Reader Relationships

Sep 18th, 2019 7m 12s

In this episode of Off the Shelf, we're going to discuss how you can develop a long term reader relationship. To do this we're going to look at the purchase cycle. I believe book purchasing is a long purchase cycle. Not sure what I mean? Great.

3 Ways Professional Writers Can Earn A Living

Sep 11th, 2019 8m 28s

Lets talk about how you, as a professional writer, can earn a living. In today's episode, Wayne gives you 3 ways to accomplish that goal. This podcast idea came from a listener suggestion. Do you have one? Send Wayne an email at info@waynehasti

6 Tips On How To Make Excellent Promotional Materials

Sep 4th, 2019 8m 28s

Welcome back from a short vacation. We're excited to be back in the saddle. Today, I want to discuss how to make excellent promotional materials. These are materials you're going to send to perspective publishers or for speaking engagements. Ta

Reader Engagement - Part 5: DIY Marketing

Jun 19th, 2019 13m 19s

In today's episode we wrap up our five part series on reader engagement by talking about DIY Marketing. Wayne gives you, the listener, three points on how to do DIY Marketing. If you've enjoyed our series, please send Wayne an email at info@way

Reader Engagement - Part 4: Access To Your Content

Jun 11th, 2019 9m 45s

Welcome to part 4 of Reader Engagement. Today, we're looking at how access to your content will help your readers stay engaged with you. Wayne gives you several points that will help you brainstorm ideas to keep your readers engaged. As always,

Reader Engagement - Part 3: How Readers Engage With You

Jun 4th, 2019 11m 58s

In last weeks episode, we talked about how readers engage with our content, and we continue our series this week with talking about how readers respond to you. I discuss three points for how readers engage with you and how you build your tribe.

Reader Engagement - Part 2: Response To Your Content

May 29th, 2019 13m 17s

In this episode of Off The Shelf, we continue our series on Reader Engagement. We'll look at four ways your readers respond to your content:1. Emotional2. Sensoral 3. Imaginal 4. Analytical I hope you enjoy this podcast. Email me at info@wayneh

Reader Engagement - Part 1: Overview

May 21st, 2019 10m 2s

We're starting a five part podcast series today on Reader Engagement. In this first session, I start with an overview of the importance of keeping your readers engaged. This is going to be a great series, and I'm excited for to join me on this

Why Do You Need An Audio Book?

May 16th, 2019 18m 20s

I'm excited to welcome Jim Seybert to our podcast. Not only does Jim do the intro to this podcast, but he also narrates many audio books. We discuss the importance of audio books in today's publishing world.

3 - 2 - 1 Blast Off

May 8th, 2019 9m 26s

Let's talk about the second phase of marketing: the launch campaign. We're going to specifically focus on the email part of your launch campaign. Let's get started.

3 Phases of Marketing

Apr 30th, 2019 9m 12s

Today, Wayne gives us an overview of the 3 phases of marketing.

10 Tips To Make Extra Income At Speaking Events

Apr 23rd, 2019 11m 6s

Today, Wayne Hastings shares how to make extra income at speaking events. These tips will help make you more successful at your speaking events. This will make your table look like the pros.

Let's Talk Marketing

Apr 16th, 2019 10m 4s

Today, we're going to look at what I call the first phase of marketing. I know what you're thinking: the publisher will handle that. You are the one who believes in your book the most, and therefore will be the best to sell your book. Let's tal

7 Steps To Build Your Author Brand

Apr 9th, 2019 18m 49s

Today we're going to talk about branding. Did you know you are a brand? Yes, you are. Let's talk about how to build your brand as an author.

Overcoming The Agony Of Getting Started

Apr 2nd, 2019 9m 52s

Welcome to episode 5. Are you ready to get started? That's the topic for today's podcast. Getting started is hard, so let's discuss overcoming the agony of getting started.

10 Questions To Ask Before You Start Writing

Mar 26th, 2019 12m 3s

You got a great book idea, and you're ready to write. Wayne Hastings gives you 10 questions to ask yourself before you start writing.

The Biggest Challenge of Book Publishing

Mar 19th, 2019 9m 55s

Today we tackle a big topic: The Biggest Challenge of Book Publishing. If you're serious and genuinely committed to being a successful author or publisher…It would be best if you learned to overcome this challenge.Listen today and discover a pa

3 B's of Self-Publishing

Mar 12th, 2019 11m 41s

Welcome to episode 2 of Off the Shelf. In today's episode, Wayne discusses the 3 B's of Self-Publishing. As always, if you have any questions or comments about today's episode, contact Wayne at [email protected]. Enjoy and happy writing!