In this episode of Off The Shelf John Metselaar invites Ron Adner to discuss his recent, acclaimed book “Winning the Right Game: How to Disrupt, Defend, and Deliver in a Changing World”.  The conversation uncovers insights on how to thrive in today’s reality of ecosystem innovation.  In this environment, “Winning” takes on a very different meaning.  It’s about taking an expansive view of your industry breaking through historical boundaries and then creating integrated solutions and value propositions for your customers, in partnership with others.  You win by building ecosystems (and not ego-systems) through alignment, relationships, collaboration, and trust.