Scot talks to Hamish about how inventors work with Industrial Designers and how this critical relationship works to determine commercially viable products.

Some of the topics covered are:

• The design brief
• Philippe Starck’s lemon juicer
• Hourly rates and fixed fees
• The disconnect between design & commercial outcomes
• Ego and projects
• Why it’s best to fail early
• Scot’s hot tips for inventors!

If you have any questions or would like us to cover a specific topic please email Hamish: [email protected]