At some point, Liston said "something something ALL SALES IS BECOMING MARKETING." Philip wanted to know more.

In today's episode, Liston obliges.

Main points from the episode:

• People are doing more research independently
• Salespeople don't act as gatekeepers information any longer
• More people involved in selling, and more consensus-driven decision making
• Generally speaking, younger generation seems to prefer asynchronous communication 
• You have to write and publish
• OR you can do direct outreach that loo