This episode explores the often neglected and misunderstood concept of brands and branding. Entrepreneurs often overlook the importance of establishing a brand as a differentiator versus their competition and as a way to distinguish their offering in the minds (and hearts) of the customer base). David Zahn speaks with Ken Googan, a leading authority on branding for the biggest and most recognizable names in business (Pepsico, Colgate-Palmolive, and others). Together they explore the key components of a brand.

To reach Ken Coogan, you can go to his company's website: www.cooganprtenrs.com or send him an email at [email protected]. 

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