Oketsa seeks to encourage easy, laid back office listening. The show mostly targets office executives, addressing their day to day challenges, equipping those entering the job market with “surviving the workplace” skills and helping those at home find work (addressing unemployment). The show has a monstrous task to educate and inform local audiences of the “gaan-an’s” in their backyard (reflecting South Africa to South Africans) and providing them with a glimpse of what is taking place in the world (Reflecting the World to South Africans)