Our 60th guest is Mark Ackers, Sales Director at Allego.

Owen and Mark discuss why SDRs often fail to become effective AEs.

Including:
– Mark’s journey from SDR to AE and how failure contributed to his success
– The difference between a high performing SDR and an AE
– The top reasons SDRs fail to become good AEs
– The danger of promoting an SDR too early
– The things Managers can do to help their current SDRs become good AEs in the future
– The things SDRs can do themselves to make the transition as smooth as possible