Our 71st guest is Adam Weekes, Sales Lead for EMEA at Bigtincan.

Adam and Owen discuss prospecting via email.

Including:
– The do’s and don’ts when prospecting via email
– The current trends around sales enablement
– How salespeople are using data to make decisions at a strategic management level vs rep level
– Where Adam has seen the most success with email prospecting in 2022
– Adam’s top-secret recipe for email prospecting
– How to personalise your emails in an authentic way
– The best types of content to include in your prospecting emails
– Open rates, reply rates, booked meeting rates – what does good look like?