Our 78th guest is David Allison, Founder of The Valuegraphics Project.
Owen and David discuss how tapping into customers core values can unlock the ability to understand them on a deeper level and influence them more effectively.
Including:
– The difference between demographics and valuegraphics
– How to use valuegraphics effectively
– The concept of humans being values-driven
– 3 key questions to ask your potential customers to reveal their core values
– Getting to the ‘why’
– Demographic dominance
– How old habits need to change around targeting your ideal customer
– The most common values from around the world
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