How do you make a career transition that transcends every preconceived notion you ever had for your professional trajectory when you also are surrounded by a host of skeptics? For Jolie Weber, Chief Financial Officer at Wise Foods, it was about believing in her personal brand. In Brand Fever’s latest online episode of On Branding, Wise Foods’ former Chief Marketing Officer shares the story about how she made the transition from leading the company’s marketing department for eight years to becoming its CFO in 2011.