Ever heard of the endowment effect? Endowment is an emotional bias causing humans to place higher value on assets we already own than we would if we did not yet possess those assets. From coffee cups and candy bars to municipal bonds, Finworx President Miranda Carr explains the endowment bias through real-life and economic examples. Find out how endowment can affect investors, and the one simple question advisors can ask to help clients combat the bias.
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