Responsible investing is having a moment. But things seem different this time. Instead of kicking the tires, many investors appear ready for a headlong plunge. Spurred by the pandemic and protests against racial injustice and systemic inequity, there’s an increasing willingness to take a long-term stand—rather than wait on the sidelines for others to do the work. In our launch episode of On Purpose, host Travis Allen and his colleague Michelle Dunstan, Global Head of Responsible Investing at AB, discuss moving past preconceptions, the proliferation of approaches, and why we may be on the cusp of lasting change. For further insights, visit Purpose in a Portfolio