Join expert publicist David Hawkins as he shares trade secrets from one of the most elusive, effective, and expensive tools in business - Public Relations! From dissecting salacious PR stunts, to celebrating memorable award winning campaigns, Hawkins' ability to demystify the art of true earned editorial media coverage will leave you inspired to aspire. Guests of On the Air with MY PR Lab include award winning journalists, celebrities, influential businessmen and businesswomen and of course, fellow flacks.