In this episode I speak to Mike Bainbridge, innovation lead at Amazon Web Services. We discover how AWS is inspiring innovation worldwide and talk about the how Mike's using video to help spread the word.

Episode 18 - Postman, Hilary Crane

Dec 15th, 2022 26m 44s

In this episode we speak to Hilary Crane, senior programme manager for customer advocacy at Postman. We discover how Postman is able to get big brands like WhatsApp to take part in their customer advocacy video content. Hilary talks about the i

Episode 17 - GoCardless, Catherine Staite

Aug 19th, 2022 28m 18s

In this episode we speak to Catherine Staite, Head of Customer Advocacy at global leader in account-to-account payments, GoCardless. Catherine talks about choosing the right customers to take part in the programme, how she measures success, and

Episode 16 - White Marble, Andrew Scott

Feb 23rd, 2022 34m 4s

In this episode we speak to Andrew Scott, managing director at White Marble Consulting. He speaks about the challenges when using video in the finance sector, the importance of consistency, and trends for 2022. Available with video at bigbutton

Episode 15 - Amazon Web Services (AWS), Naomi Powell-Brown

Feb 8th, 2022 26m 54s

In this episode we speak to Naomi Powell-Brown, Communications Manager EMEA for Amazon Web Services. She talks about the challenges the pandemic has presented and what AWS has learnt when it comes to video. She discusses what types of video wor

Episode 14 - TwentyThree, Jeremy Stinton

Jan 11th, 2022 28m 26s

In this episode I speak with Jeremy Stinton, Head of UK at video platform TwentyThree. Jeremy raises some really useful points about video marketing, including... the importance of creating value for your audience, when YouTube isn't right, the

Episode 13 - RSSB, James Hobbs

Dec 17th, 2021 29m 15s

In this episode we speak with James Hobbs, marketing director at The Rail Safety and Standards Board (RSSB). He talks about how to get the most from video in the engineering sector, the challenges of creating great content in safety critical en

Episode 12 - GoCardless, Hamish Wood

Sep 8th, 2021 35m 29s

In this episode we speak to Hamish Wood, Head of Customer Experience at fintech GoCardless. We cover the logistics of filming during the pandemic (and beyond), creating effective B2B content, why emotional messages work better, and he gives you

Episode 11 - Pleo, Luke Richardson

Aug 13th, 2021 30m 16s

In this episode we speak with Luke Richardson, Director of Brand and Comms at Pleo. We talk about how to choose when to use a video agency and when to do it yourself, how to convince stakeholders to take risks with video, tailoring content for

Episode 10 - Moving Image, Steve Garvey

Aug 2nd, 2021 32m 32s

In this episode I speak to Steve Garvey, founder of Moving Image. Moving Image help brands use data to create more effective content, and we discuss the organisation’s new report that benchmarks the top 50 brands in relation to their video outp

Episode 9 - Man Group, Darshini Shah

Jul 23rd, 2021 23m 27s

In this episode we speak to Darshini Shah, head of content at Man Group. We talk about video in the finance sector and the challenges associated with it, choosing the right type of content, deciding on quality and standards of video, and measur

Episode 8 - Rackspace Technology, Steve Vinall

Jul 16th, 2021 32m 53s

In this episode we speak to Steve Vinall, Global Communications Director at NASDAQ listed Rackspace Technology. We talk about the challenges of creating consistent global communications, EGC, relaxing interviewees, and the new YouTube terms and

Episode 7 - Oracle, Hannah West

Jun 29th, 2021 24m 22s

In this episode we speak to Hannah West from the EMEA Comms team at Oracle. We talk about working with influencers, news jacking, customer advocacy and measurement.

Episode 6 - Harriet Fletcher

Jun 22nd, 2021 30m 45s

In this episode we speak to Harriet Fletcher, a digital marketing consultant. We chat about getting the most from contributors, ensuring success with video, and choosing a video agency to work with. www.bigbutton.tv

Episode 5 - Communicate - Andrew Thomas

May 17th, 2021 26m 35s

In this episode we speak to Andrew Thomas, founder of Cravenhill Publishing and publishing editor of Communicate Magazine. We talk about the rise of video and how measurement has become increasingly important.

Episode 4 - Debenhams - Alina Ghost

May 10th, 2021 26m 24s

In this episode we speak to Alina Ghost, SEO Manager at Debenhams. As an SEO expert, Alina reveals just how significant video can be in influencing page rankings, the importance of contextualising video, and why measurement is so important. She

Episode 3 - PensionBee - Jasper Martens

Mar 10th, 2021 24m 18s

In this episode we speak with Jasper Martens, CMO at PensionBee. We talk about the exciting growth of the business and how video has played a part. Jasper also talks about how to get started with video and scaling once you have the right approa

Episode 2 - Segro - Nick Hughes

Feb 8th, 2021 24m 19s

In this episode we talk to Nick Hughes, Marketing and Communications Director at FTSE 100 company Segro. He talks about influencing customers before they make a decision, his award winning film 'Contraption', and finding partners that understan

Episode 1 - Marqeta - Mark Cousins

Jan 15th, 2021 25m 44s

In this episode we speak to Mark Cousins, Head of Marketing in Europe for Marqeta. We talk to him about how he gets the most from video content in the financial services sector. www.bigbutton.tvPlease remember to share and subscribe.

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